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The rapid rise of Chinese coffee market in 2014

The rapid rise of Chinese coffee market in 2014

It was 2002, when I first entered the coffee and raw bean trade, I met my first raw bean trading partner in Shanghai. He is the president of a famous coffee cooperative in the Brazilian state of Minas, which is made up of 9000 farmers. at the time, the Commercial Office of the Brazilian Embassy introduced them as the largest coffee producer cooperative in Brazil. When talking to him about the current situation of China's coffee market,

2015-09-02
The basics of coffee beans. What is it about Arabica coffee beans?

The basics of coffee beans. What is it about Arabica coffee beans?

In many places where coffee is sold, it is not difficult to find words like "100% Arabica". Even canned coffee has a style called Arabica coffee, which makes one wonder: what is "Arabica coffee"? In fact, Arabica is the name of the coffee tree variety (species). "Arabica" and "Robusta" are two kinds.

2015-09-16
An in-depth analysis of Starbucks'

An in-depth analysis of Starbucks'"customer driving" marketing rules

After reading the title, do you think the editor's article is very unkind? This is obviously an attack on Starbucks, an internationally renowned coffee brand. In fact, the purpose of writing this article is to let you know the details of Starbucks' marketing, how to drive customers away to increase sales, maximize profits, and explain Starbucks' success. Starbucks cancels

2015-09-07
Coffee Culture and Cafe Worker Evaluation of Coffee

Coffee Culture and Cafe Worker Evaluation of Coffee

Coffee culture to me, coffee culture means: the environment where the aura is in harmony, the coffee that meets the standard, and the right mood. I appreciate the concept of the third space put forward by a coffee shop. Coffee shop should be a place different from home and work environment, and it is a buffer zone in life, where people can relax and adjust wholeheartedly, whether in a daze or at work.

2015-10-20
The great significance of the full opening of the two-child policy to the coffee market

The great significance of the full opening of the two-child policy to the coffee market

Guide to Caxiang: as soon as the new policy of the second child was released, it quickly made headlines in the media, and the one-child policy that once brought all kinds of bitter and bitter enmity finally came to an end, which can be regarded as a milestone on the way for Chinese people to give birth. Unfortunately, it is not jubilation but a lot of complaints! Of course, the implementation of the new policy must have a series of effects on various industries and the economy as a whole.

2015-11-04
Coffee shop operators take a look at Starbucks Coffee

Coffee shop operators take a look at Starbucks Coffee "driving away guests"

If you do a survey among white-collar workers, what is the sideline you most want to run? The one with the most answers is probably opening a comfortable cafe. But do literary and art white-collar workers know that of the 10 cafes in the Chongqing market, only 2 are profitable and half are losing money! Strange, why does Starbucks, which seems to be equally qualified and artistic, earn hand cramps? Recently, some netizens exposed Starbucks

2014-10-25
When brewing coffee, how many degrees of warm water is used to make the coffee taste better?

When brewing coffee, how many degrees of warm water is used to make the coffee taste better?

Coffee brewing knowledge condensed milk: condensed milk 1 / 2 / 2 times to become sugar-free condensed milk. General canned condensed milk is heated and sterilized, but it is easy to rot after opening the can and cannot be preserved for a long time. When brewing coffee, whipped cream floats a layer of oil on the coffee, while condensed milk precipitates into the coffee. Milk and cream: milk is used to mix espresso or as a fancy change.

2016-10-19
What's the difference between washed coffee and sunny coffee?

What's the difference between washed coffee and sunny coffee?

1. Solarization-thanks to one shot: the oldest bean-producing countries, Ethiopia and Yemen, almost all use the sun to get the beans, take out the red fruits and half-green and half-red fast-ripening fruits that have sunk to the bottom of the trough and spread them in a bean drying farm for natural drying. The time depends on the weather. It takes about two to four weeks to reduce the water content of the coffee beans in the fruit to 12% and harden, and then use a sheller to remove the stiff flesh and sheep.

2016-06-04
Introduction of Coffee Bean Origin and Variety introduction of Fine Coffee Muscat Coffee Bean Flavor and Taste Manor

Introduction of Coffee Bean Origin and Variety introduction of Fine Coffee Muscat Coffee Bean Flavor and Taste Manor

1. Arabica Coffee (Coffee Arabica) (1) ▌ Arabica Coffee has a varied and broad potential flavor. Arabica coffee produced in different regions, different elevations and different climatic areas usually has its own characteristics. When unroasted, it smells like grass. After proper roasting, it shows fruity aroma.

2016-07-26
The world of coffee

The world of coffee

The word Coffee comes from a small town in Ethiopia called kaffa. In Greek, Kaweh means strength and passion. People who like to drink coffee like to sit in the afternoon in their spare time and slowly savor the coffee taste of time. However, the pleasure of coffee is more than that. It is more satisfying to make a cup of hot coffee by hand.

2014-08-25
Coffee contest News World baristas Championship (WBC) major changes in the coffee competition video

Coffee contest News World baristas Championship (WBC) major changes in the coffee competition video

Its a tricky subject to comment on succinctly. When I competed in 2007 I used the sponsored grinder, which seemed to shock a lot of people. I didnt really have a job at that time, and I simply couldnt afford to ship a grinder across the wo

2016-07-30
The way to run a coffee shop take a look at Starbucks Coffee

The way to run a coffee shop take a look at Starbucks Coffee "driving away guests"

If you do a survey among white-collar workers, what is the sideline you most want to run? The one with the most answers is probably opening a comfortable cafe. But do literary and art white-collar workers know that of the 10 cafes in the Chongqing market, only 2 are profitable and half are losing money! Strange, why does Starbucks, which seems to be equally qualified and artistic, earn hand cramps? Recently, some netizens exposed Starbucks

2015-01-05
Is the community cafe bound to die? Obviously, this store is an exception to the operation of the coffee shop.

Is the community cafe bound to die? Obviously, this store is an exception to the operation of the coffee shop.

Warm light, green plants, books, coffee. In Sister Fang's little survey, many people hoped that there would be such a small cafe at the gate of their community. The reality is that community cafes have more players, fewer winners, drive faster and pour faster. Your careless bar boy / girl disappeared with the cafe. But there are exceptions. [1] be cursed

2016-04-28
Reflections on the Culture of Coffee shops in Taiwan

Reflections on the Culture of Coffee shops in Taiwan

There are still many things left unexplained in "fresh Tourism", so I would like to talk in more detail about Taiwan's cafe culture and its sports practice. Cafes and independent bookstores are two of the most interesting places in Taiwan. Cafes are the nodes extending in all directions in Taiwan culture. It not only carries the publicity of the whole city, but also some arts that can be sold.

2015-11-04
The harm of instant coffee

The harm of instant coffee

The first is essence: it starts with the production process of instant coffee. Instant coffee is produced by drying after extracting active ingredients from roasted coffee beans. In this process, some aromatic substances will inevitably be lost, so that the flavor and taste of the finished product is not as rich and pure as that of directly roasted coffee. The production process is generally as follows: pretreatment, roasting, grinding, extraction, concentration and drying, in which the pretreatment is

2014-08-27
Shanghai Cafe

Shanghai Cafe

Coffee is not only recognized as a drink, but also second only to oil and can legally buy and sell futures in the spicy world market. Due to historical reasons, the people of Europe and the United States have always been a symbol of fashion and development, so when coffee enters Shanghai, coupled with its own high cost, the price is naturally not cheap. In terms of coffee bars, I think Shanghai is the most popular city in China.

2014-08-18
(transfer) single item Italian (single espresso)

(transfer) single item Italian (single espresso)

Espresso, which seems to have a broad meaning in coffee, can refer to either a 20ml cup of coffee, an Italian blend of beans, or a specific degree of roasting. In this article, we refer to espresso specifically referring to the cup of 20 milliliters or so made. Usually, when we make espresso, we choose espresso beans, the so-called Italian coffee.

2014-08-27
Cappuccino

Cappuccino

Although cappuccino is made without Italian concentrate, cappuccino is much more famous in China than Italian concentrate.

2014-06-12
Instant coffee many additives do not drink instant coffee

Instant coffee many additives do not drink instant coffee

Three-in-one instant coffee or canned seasoned coffee is not so much instant coffee as chemical coffee, the content is almost artificial sweet, synthetic oil! The first is essence: from the production process of instant coffee, instant coffee is produced by drying after extracting active ingredients from roasted coffee beans. In this process, some aromatic substances will inevitably be lost and the finished product will be lost.

2015-04-03
Coffee can also be DIY, do you want to try it?

Coffee can also be DIY, do you want to try it?

Just as Chinese tea leaves are diverse, coffee liquors have their own categories. Gourmet coffee includes blue mountain coffee and mocha coffee, one can be called king, one can be called queen. Blue Mountain Coffee is named for its origin. It is produced in the Blue Mountains of Jamaica. It is very rare and expensive. It can be said with certainty that the Blue Mountain coffee in general cafes is made by imitating the flavor of Blue Mountain coffee. Mocha coffee

2014-08-22
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