Seemingly humble coffee beans are actually one of the most actively traded commodities in the world. Just look at the coffee consumption statistics in the United States. According to a 2015 Gallup poll, 64% of Americans drink at least one cup of coffee a day, an average of 2.7 cups a day. The United States imports about 127000 tons of raw coffee beans every year, and the annual per capita consumption of coffee in the United States exceeds 4 kilograms. For most
2015-09-14 About coffee you don't know the dark side it seems inconspicuous coffee beans it's reallyThere are probably a lot of consumers out there who think that coffee made with 100% Arabica beans is better than coffee made with Arabica beans mixed with Robusta beans, and it's not just them, it's even me, and I used to think so. In fact, we're all wrong. There's no constant law in the coffee world that says Arabica beans are better than coffee beans.
2014-11-26 Coffee knowledge Fine coffee beans ArabicaPacorini, a well-known international warehousing operator in Italy, is threatening to join hands with the Shanghai agricultural products market to set up Asia's first coffee exchange in the Shanghai free trade zone. However, on October 28, Kunming, Yunnan Province, first announced the listing of the Kunming Coffee Exchange Center, with ambitions to become the world's third largest coffee exchange after New York and London. The first Asian name falls by the side.
2014-11-10 Coffee News Yunnan Coffee ExchangeIs the cafe springing up everywhere, a burst of demand that has accumulated for many years, or a market bubble? Xin Zixiang, the president of Man Coffee, is very busy recently because he is going to open a lot of new stores. He will not only supervise the 20 new stores under construction, but also plan for the 60 stores that have already been signed and will be built. Since the first store settled in Wangjing in Beijing three years ago, diffuse coffee has been opened all over the country.
2014-04-27 China cafes theory of evolution chain brand expansion acceleration years demand outbreakRobusta species (scientific name Coffee Robusta Linden). The leaf rust-resistant varieties found in Congo in Africa have stronger disease resistance than Arabica. In the general coffee market, many people like to compare robusta and Arabica coffee beans, which is incorrect. In fact, the Robsta species was originally a mutant of the Congo species (scientific name: Coffee Canephora).
2014-06-30 Robusta coffee Robusta coffee bean price coffee tree varietyYe Wenzheng, head of the judging committee of the Hong Kong Coffee Industry Association, said in Hong Kong on the 8th that in recent years, more and more Hong Kong people are pursuing a higher taste of coffee bean culture, and it is expected that more coffee shops will be opened in Hong Kong, making coffee more popular in Hong Kong. According to Ye Wenzheng, the amount of coffee consumed by Hong Kong people reached 12316 tons in 2011, an increase of 14% over the previous year.
2016-06-29 Hong Kong coffee import volume 10 years rise more than double market prospect attractive fragrantThe quiet rise of China's newly rich class will make China's social structure more stable and mature, and at the same time, it also means that more consumption energy will be released, and the marketing of the new rich market should be different from that of our traditional mass market. it is necessary to adopt marketing strategies suitable for the newly rich. The first is optimal marketing. For the newly rich, high-quality products with added value are really good.
2015-04-10 Coffee shop aimed at newly rich class marketing strategy China quietlyMany consumers may now think that coffee made with 100% Arabica beans is better than coffee made with Arabica beans and Robusta beans, not just them, but even me. I used to think so. In fact, we are all wrong. There is no constant rule in the coffee industry that Arabica coffee beans are better than
2015-02-11 Boutique coffee common sense rabbi coffee beans fog now there may be a lot disappearAlthough there are still many unsatisfactory aspects of Chinese coffee, what is exciting is that we see the potential of Chinese coffee. When the time and conditions are right, Chinese coffee will be very good coffee. As long as it is properly planted, nursed and properly handled, Chinese coffee can show a medium mellow taste and proper acidity, which is the same as South American dampness.
2016-07-13 Buck coffee consumer South America wet treatment production shoddy professional bakingStarbucks, the world's largest coffee chain operator, is building more takeout lanes, with 60% of new stores opening in 2013 set to have takeout lanes to meet people's demand for ordering anytime, anywhere. Starbucks China yesterday (January 30) in response to the "Daily Economic News" reporter interview said, At present take-out lane is mainly in the European and American markets, China
2014-04-27 Barker 2013 New Store 60% Open Takeaway Lane Not InvolvedIn China, a country with no history of coffee and no rigid demand for coffee, the shape of cafes is constantly evolving, spelling out more than just the quality of coffee. Since French Godfather Tian Deneng moved the first coffee tree to China in 1902, coffee has experienced more than a hundred years of development in the Chinese market. From the coffee wasteland where the coffee tycoons were afraid to stay away in the past, to the fact that Starbucks is now
2015-02-18 Why if you don't do your job the cafe will have a way out.Coffee shop is a place for customers to relax, entertain, talk and relax. What is needed here is a comfortable environment and a relaxed atmosphere, where people can express their feelings and enjoy the joy of gathering among friends and the aroma of coffee. People often want to go to places that make them feel comfortable or interesting. Where you can enjoy different amorous feelings, or solemn and elegant, or rural style
2014-06-05 Coffee shop operationIn fact, another reason for the gradual rise of the concept of boutique coffee Specialty Coffee is that due to the increase in consumer demand, in order to increase output, coffee producing countries have replanted some coffee species with strong resistance to diseases and insect pests and high yield per plant, but forgot that the taste of coffee beans produced in this way has changed, that is, they are pursuing the improvement of quantity, but forget the pursuit of taste.
2015-12-18 Coffee raw beans knowledge essentials boutique Specialty CoffeThrough the investigation on the operation experience of franchise stores for many years, it is found that the perfect marketing of a successful coffee shop should start from the following five aspects. 1. Efficacy priority strategy from the point of view of the products that have done well in marketing at present, first of all, they are all effective, especially those that can withstand the long-term test of the market. Therefore, the first strategy of marketing is merit.
2014-08-18 Coffee shop management coffee shop cultureAfter entering the 21st century, the rapid growth of China's economy, the continuous improvement of people's quality of life, the increasing diversification of drinks, coffee gradually linked with fashion and modern life have led to a rapid increase in coffee consumption, forming a huge consumption potential market.
2015-08-18 2014 China Coffee Franchise Market AnalysisIn fact, another reason for the gradual rise of the concept of boutique coffee Specialty Coffee is that due to the increase in consumer demand, in order to increase output, coffee producing countries have replanted some coffee species with strong resistance to diseases and insect pests and high yield per plant, but forgot that the taste of coffee beans produced in this way has changed, that is, they are pursuing the improvement of quantity, but forget the pursuit of taste.
2016-01-23 Boutique coffee Specialty Coffee concept coffee beansWith the increasing prosperity of our economy, cafes are springing up like bamboo shoots after a spring rain. There are all kinds of coffee shops in the CBD business district, office district and even the streets of residential areas in first-tier cities. The coffee industry is accelerating into a stage of high prosperity, so the practitioners of the coffee industry are facing unprecedented pressure and challenges. Starbucks in an absolutely strong situation, its
2015-05-20 Coffee big as challenge Buck.Ye Wenzheng, head of the judging committee of the Hong Kong Coffee Industry Association, said in Hong Kong on the 8th that in recent years, more and more Hong Kong people are pursuing a higher taste of coffee bean culture, and it is expected that more coffee shops will be opened in Hong Kong, making coffee more popular in Hong Kong. According to Ye Wenzheng, the amount of coffee consumed by Hong Kong people reached 12316 tons in 2011, an increase of 14% over the previous year, and in the first nine months of this year, even more than the same period last year.
2014-04-27 Hong Kong coffee import volume 10 years rise more than double market prospect attractive fragrantThere are many kinds of coffee, according to the taste, the common ones are as follows: black coffee (black coffee): also known as black coffee, commonly known as fast coffee in Hong Kong-coffee made directly from coffee beans, without milk, etc., will affect the way the coffee is consumed. Instant coffee does not belong to black coffee. White coffee (white coffee): Malaysian specialty, originated in the town of Ipoh, refers to
2014-09-10 Coffee tasteBecause I didn't want to be abused by instant coffee, I had a craving for a capsule coffee machine some time ago: the coffee powder with a good proportion was sealed in a jelly-shaped capsule box, and when I wanted to drink it, I threw a capsule into the machine. After a while, a cup of freshly brewed coffee of good quality could come out. There was no need to grind the beans in advance or clean them afterwards. I could change the taste by changing the capsule.
2015-09-08 One minute cup drink capsule coffee maker native evolution because don't want to again