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South Korean chain brand

South Korean chain brand "Coffee accompany you" overexpanded and caught in a "confidence crisis"

South Korean chain coffee accompanies you in over-expansion and trust crisis Hangzhou's first store closed a few months ago our reporter Zhu Yao was publicly protested by franchisees, many domestic stores have closed one after another, and Korean chain coffee brands with bad news have accompanied you. It has become a hot topic recently. As early as the end of last year, it was caught in frequent shop closures, and coffee was rumored to accompany you facing operational difficulties.

2015-05-15
Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

This year, my friends often ask me why I want to speed up the opening of stores in times of economic weakness. Do you want to stop? Li Xianglu, director of Axe Coffee China, told reporters that the company has accelerated its expansion this year, with only four stores in Shenzhen at the end of 2011, while six new stores have been opened in Shenzhen so far this year, striving to open three or four new stores in the fourth quarter. Axe coffee.

2014-04-27
The number of Pacific Coffee stores nationwide has reached 16, which will focus on the second and third tier markets.

The number of Pacific Coffee stores nationwide has reached 16, which will focus on the second and third tier markets.

Pacific Coffee opened its Taigu store in Guangzhou yesterday, bringing the number of Pacific Coffee stores across the country to 16, but compared with the plan to open 50 stores in Beijing, Shanghai, Guangzhou and Shenzhen at the beginning of the year, Pacific Coffee's expansion task is not yet half complete. Tang Guojiang, CEO of Pacific Coffee, revealed in an interview with China Business Daily that no.

2014-04-27
Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

The economy is slowing down. Have a cup of coffee. When we are looking to expand the industry against the market in a period of economic weakness, the coffee chain is clearly an alternative landscape originating from a foreign land. This new face emerging in Shenzhen Huaqiang North and other business circles is not only a contest between imports and national style, but also the intersection of efficient work and slow-paced life. Freshly ground coffee not only seduces the taste buds of more and more Chinese people, but also sucks.

2016-06-29
Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

The economy is slowing down. Have a cup of coffee. When we are looking to expand the industry against the market in a period of economic weakness, the coffee chain is clearly an alternative landscape originating from a foreign land. This new face emerging in Shenzhen Huaqiang North and other business circles is not only a contest between imports and national style, but also the intersection of efficient work and slow-paced life. Freshly ground coffee not only seduces the taste buds of more and more Chinese people, but also sucks.

2014-04-27
A brief discussion on the principle of espresso extraction to analyze the extraction time and operation sequence of espresso

A brief discussion on the principle of espresso extraction to analyze the extraction time and operation sequence of espresso

Today, with the vigorous development of Italian milk coffee, the taste and taste of espresso also highlight its status. Espresso is the cornerstone of a cup of coffee, its quality and taste are directly related to the quality of a cup of coffee! In the international WBC barista competition, the production of espresso is also an important competition point. Coffee industry insiders and coffee lovers all over the world have set their sights on this only 3.

2016-01-22
Talking about the principle of espresso extraction is it good to analyze the espresso of tiger spot?

Talking about the principle of espresso extraction is it good to analyze the espresso of tiger spot?

Today, with the vigorous development of Italian milk coffee, the taste and taste of espresso also highlight its status. Espresso is the cornerstone of a cup of coffee, its quality and taste are directly related to the quality of a cup of coffee! In the international WBC barista competition, the production of espresso is also an important competition point. Coffee industry insiders and coffee lovers all over the world have set their sights on this only 3.

2015-11-09
Starbucks VS McDonald's: who touched whose coffee?

Starbucks VS McDonald's: who touched whose coffee?

McDonald's selling coffee at a high price is just a measure to add a product and make a higher profit. Starbucks coffee with Hamburg and low price promotion can compete with McDonald's in the short term, but it may hurt its strategic positioning. Coffee pope encounters cross-border competition from the king of fast food, and a top contest has opened Starbucks VS McDonald's: who touched whose coffee? ■ Wen / Liu Yong

2015-08-13
Starbucks CEO Howard: how to make Chinese blood turn brown? Starbucks General Manager

Starbucks CEO Howard: how to make Chinese blood turn brown? Starbucks General Manager

Starbucks is currently launching a program called partner Home in China, where partners who want to take care of their families more closely are beginning to have the opportunity to serve as managers of new stores in the nearest city, and this humane program is organically integrated with Starbucks' expansion in China's second-and third-tier cities. Howard revealed that 15 years ago, when Starbucks wanted to expand outside Europe and the United States,

2016-01-08
Italian Coffee making course: a brief discussion on the details of the Analysis of espresso extraction principle

Italian Coffee making course: a brief discussion on the details of the Analysis of espresso extraction principle

Today, with the vigorous development of Italian milk coffee, the taste and taste of espresso also highlight its status. Espresso is the cornerstone of a cup of coffee, its quality and taste are directly related to the quality of a cup of coffee! In the international WBC barista competition, the production of espresso is also an important competition point. Coffee industry insiders and coffee lovers all over the world have set their sights on this only 3.

2015-12-18
How to use siphon to make a good cup of coffee

How to use siphon to make a good cup of coffee

1. The time of cooking-to know how to handle the siphon pot, for example, the time must be controlled within another 80 seconds, of course, it can be adjusted according to personal taste habits. It is recommended to rest for 15-20 seconds after the water boils up, and then stir every 15-20 seconds. Turn off the heat immediately after the third stirring and wrap the pot with a wet rag to cool quickly. I believe you can see the amber liquid drenched by the beautiful coffee mound! 2.

2015-05-26
Nestle wants to

Nestle wants to "add weight" to China's coffee market development

Recently, Nestlé (NESN.VX), the world's largest food company, has made frequent expansion actions in China. In addition to continuously acquiring domestic enterprises, it has also directly increased its main business segments including coffee, in order to rapidly increase the proportion of its business in China. Nestle Greater China President Di Kewei told China Securities News on the 22nd that China has become the world's second largest economy and represents the Chinese market

2014-05-29
Fine Coffee Technology how to use siphon to make a good cup of coffee

Fine Coffee Technology how to use siphon to make a good cup of coffee

1. The time of cooking-to know how to handle the siphon pot, for example, the time must be controlled within another 80 seconds, of course, it can be adjusted according to personal taste habits. It is recommended to rest for 15-20 seconds after the water boils up, and then stir every 15-20 seconds. Turn off the heat immediately after the third stirring and wrap the pot with a wet rag to cool quickly. I believe you can see the amber liquid drenched by the beautiful coffee mound! 2.

2014-12-06
How to use siphon to make a good cup of coffee

How to use siphon to make a good cup of coffee

1. The time of cooking-to know how to handle the siphon pot, for example, the time must be controlled within another 80 seconds, of course, it can be adjusted according to personal taste habits. It is recommended to rest for 15-20 seconds after the water boils up, and then stir every 15-20 seconds. Turn off the heat immediately after the third stirring and wrap the pot with a wet rag to cool quickly. I believe you can see the amber liquid drenched by the beautiful coffee mound! 2.

2015-02-28
Korean Wave attacks Korean Coffee China challenges Starbucks

Korean Wave attacks Korean Coffee China challenges Starbucks

According to the China Business Information Network industry research report, by the end of 2013, the number of cafes in China was about 28000, including more than 8400 chain cafes.

2014-08-27
Taste and taste of espresso Coffee Machine Brand Italian blend Bean Italian Milk Coffee English

Taste and taste of espresso Coffee Machine Brand Italian blend Bean Italian Milk Coffee English

The less condensed Italian style doesn't care about Tian Chang Di Jiu (Eternal Dumpling), only about what it once had. The Italian style is concentrated in a small amount, and each mouthful presents a magnificent feast for the taste buds. Good Italian concentration, even if the amount is small, but the aroma lingers in the lips and teeth for a long time, dozens of minutes later, you can still feel the wonderful aftertaste. Today, with the vigorous development of Italian milk coffee, the taste and taste of espresso

2016-07-07
Why is Starbucks deterred from the Italian market with strong coffee culture?

Why is Starbucks deterred from the Italian market with strong coffee culture?

So far, more than 21000 stores have been opened in 66 countries around the world, according to the latest data provided by Starbucks. However, Italy is not yet one of these 66 markets. Why is the global brand Starbucks deterred from the Italian market? Some industry analysts say that Starbucks coffee lacks competitive advantages and standards in terms of technology in front of Italian espresso.

2015-06-25
The History of Coffee introduction and expansion in China in the early stage (2)

The History of Coffee introduction and expansion in China in the early stage (2)

1. The presentation of the respective expressions and questions of Zhu Kula Coffee 1.1 I remember that it was still the spring of 1995, when Professor Mao Genhai of the former South China Hot farming Academy and I visited Xishuangbanna, Yunnan Province. I had the honor to see the review and prospect of Yunnan coffee development published in the third issue of Tropical crop Science and Technology in 1994 by Huang Junxiong and Zhang Xingcan, Institute of Tropical and Subtropical Economic crops, Yunnan Academy of Agricultural Sciences

2014-12-01
Which Mudu Korean chain cafe is strong?

Which Mudu Korean chain cafe is strong?

Korean coffee shops such as Coffee Coffee, Man Coffee and Zoo Coffee, which were the first to enter China, have successfully achieved rapid expansion, but the editor feels that this is only the beginning of the overall expansion of Korean brands. Compared with European and American coffee, such as Starbucks, which has a history of several decades, Korean coffee brands are very young and have been in China for a short time, but they are expanding very fast, like a wave of Korean waves.

2015-08-20
How dependent are Starbucks and KFC on China?

How dependent are Starbucks and KFC on China?

Ambitious starbucks is expanding in china, but customers who don't stick around are a big obstacle to its expansion there, a report said wednesday. Customers love the stores so much that they sit for hour after hour and sometimes don't even buy a cup of coffee. In fact, despite their phenomenal expansion in China, these multinationals still account for only a fraction of their global sales in China.

2014-04-27
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