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Aix Coffee comes to China and takes root in Shenzhen

Aix Coffee comes to China and takes root in Shenzhen

Aix Coffee has a unique culture and atmosphere, happy life attitude, elegant working environment, romantic music, fresh and delicious food, fragrant coffee. The service tenet of the staff is to make friends with customers.

2014-06-19
Aix Coffee Culture Research Center Coffee Industry Masters come

Aix Coffee Culture Research Center Coffee Industry Masters come

In the 2014 World Cup, a French coffee brand supported the French football team with countless coffees, bringing Aix Coffee into the eyes of more people and conquering more people's taste buds. The brand, which has been adhering to the professional coffee chain, has been deeply cultivated in the Shenzhen market for six years and has opened 12 stores. What kind of battle will be in the next six years? November 27, 2014 is Egypt.

2014-12-01
Founder of Aix Coffee

Founder of Aix Coffee

Coffee with unique taste buds, exquisite French pastries, elegant storefront decoration, and the second generation of entrepreneurs returning from studying abroad, Aix Coffee has become famous in these labels. Aix Coffee, which started in Shenzhen, has 12 stores in southern China in just five years, and will expand by 30 in 2014. Zhou Jianwei, as a second-generation entrepreneur, has been honed for five years.

2015-04-09
The founder of Aix Coffee

The founder of Aix Coffee

Coffee with unique taste buds, exquisite French pastries, elegant storefront decoration, and the second generation of entrepreneurs returning from studying abroad, Aix Coffee has become famous in these labels. Aix Coffee, which started in Shenzhen, has 12 stores in southern China in just five years, and will expand by 30 in 2014. Zhou Jianwei, as a second-generation entrepreneur, has been honed for five years.

2015-04-09
International Coffee Dream

International Coffee Dream

Coffee with unique taste buds, exquisite French pastries, elegant storefront decoration, and the second generation of entrepreneurs returning from studying abroad, Aix Coffee has become famous in these labels. Aix Coffee, which started in Shenzhen, has 12 stores in southern China in just five years, and will expand by 30 in 2014. Zhou Jianwei, as a second-generation entrepreneur, has been honed for five years.

2014-06-10
Pacific Coffee plans to open 50 stores this year. Aix Coffee will open 3-4 stores in the fourth quarter.

Pacific Coffee plans to open 50 stores this year. Aix Coffee will open 3-4 stores in the fourth quarter.

Recently, international well-known coffee chains such as Aix, Starbucks and Kashijia continue to accelerate their expansion on Chinese mainland, and Pacific Coffee, a subsidiary of China Resources, has quickly opened its 100th store in mainland China with the strong channel advantage of China Resources Group. and this year will open 50 new chain stores in Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou and other cities. The whole coffee industry presents

2014-04-27
Chinese Coffee Market Aix Coffee plans to enter Guangzhou Market

Chinese Coffee Market Aix Coffee plans to enter Guangzhou Market

In recent years, the population and market of coffee consumers in China have shown a trend of rapid growth, especially in the cities of Beijing, Guangzhou, Shenzhen and coastal first-tier cities, whose annual per capita consumption is increasing at a rate of 30%, far exceeding the annual growth rate of world coffee consumption. It is estimated that by 2020, China will become a big coffee consumer in the world equivalent to Japan. With such an opportunity, major brands at home and abroad are facing the big coffee market.

2014-11-25
A collision between

A collision between "Navigation" and "Coffee"

Every great invention of the great navigation era has something to do with coffee. Coffee originated in Ethiopia, and the origin of coffee and navigation began in the 16th and 17th centuries when the merchants of Venice and the Dutch, the overlord of the sea, introduced coffee into Europe. This black drink, full of oriental mystery and rich aroma, was soon loved by the aristocratic and gentlemanly class, coffee.

2015-11-04
Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

This year, my friends often ask me why I want to speed up the opening of stores in times of economic weakness. Do you want to stop? Li Xianglu, director of Axe Coffee China, told reporters that the company has accelerated its expansion this year, with only four stores in Shenzhen at the end of 2011, while six new stores have been opened in Shenzhen so far this year, striving to open three or four new stores in the fourth quarter. Axe coffee.

2014-04-27
International well-known coffee chains continue to accelerate their expansion in Chinese mainland.

International well-known coffee chains continue to accelerate their expansion in Chinese mainland.

Recently, international well-known coffee chains such as Aix, Starbucks and COSTA continue to accelerate their expansion in Chinese mainland, and PacificCoffee, a start-up unit of China Resources, has quickly opened its 100th store in mainland China with the strong channel advantages of China Resources Group, and the whole coffee industry is showing a thriving scene.

2014-07-09
Coffee magnate expands four coffee shops in a building in Shenzhen Century of Excellence Center

Coffee magnate expands four coffee shops in a building in Shenzhen Century of Excellence Center

Yesterday, Li Xianglu, director of Aix Coffee China, revealed that the company has accelerated its expansion this year, with only four stores in Shenzhen at the end of 2011, while six new stores have been opened in Shenzhen so far this year, aiming to open three to four new stores in the fourth quarter. The expansion of Aix Coffee is by no means an exception. Since the beginning of this year, Starbucks, COSTA and other well-known international coffee chains

2014-04-27
Giants such as Starbucks and Pacific Coffee will open 250 stores in Costa in three years.

Giants such as Starbucks and Pacific Coffee will open 250 stores in Costa in three years.

As an imported product, coffee is not only a kind of drink in China, but also a symbol of a new way of life. Cafes are springing up in big cities such as Beijing and Shanghai. Despite the global economic downturn, international coffee giants have increased their investment in China while cutting stores in their home market. Recently, Aix, Starbucks, Costa and other international well-known coffee companies

2014-04-27
On the way, you need a cup of coffee (would you like to make coffee with me) to learn how to make coffee?

On the way, you need a cup of coffee (would you like to make coffee with me) to learn how to make coffee?

Coffee on the way. I need a cup of coffee. Rest your body and mind and tell you not to be in such a hurry. You just need to leave yourself a little time. On the way. I need a good cup of coffee. Only by comforting words can you realize the beauty of life. The south of France contains the warm sunshine of the Mediterranean. And the ultimate romance of Provence. Several photos taken in the south of France that year

2015-12-31
Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

The economy is slowing down. Have a cup of coffee. When we are looking to expand the industry against the market in a period of economic weakness, the coffee chain is clearly an alternative landscape originating from a foreign land. This new face emerging in Shenzhen Huaqiang North and other business circles is not only a contest between imports and national style, but also the intersection of efficient work and slow-paced life. Freshly ground coffee not only seduces the taste buds of more and more Chinese people, but also sucks.

2016-06-29
Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

The economy is slowing down. Have a cup of coffee. When we are looking to expand the industry against the market in a period of economic weakness, the coffee chain is clearly an alternative landscape originating from a foreign land. This new face emerging in Shenzhen Huaqiang North and other business circles is not only a contest between imports and national style, but also the intersection of efficient work and slow-paced life. Freshly ground coffee not only seduces the taste buds of more and more Chinese people, but also sucks.

2014-04-27
The

The "most expensive" cafe in China closed in less than a year.

With such a high cost, there is no way to make a profit by selling a few cups of coffee. Physical enterprises must consider the profitability of the main business. It is unrealistic to talk about any additional business or income within three years. Recently, after 347 days, Shenzhen Kela Coffee, the country's first Internet + financial coffee shop, suddenly issued a "closure notice", officially announcing that the cafe would be closed on August 1st.

2016-08-05
Shenzhen Kela Coffee, the

Shenzhen Kela Coffee, the "most expensive" in China, announced that it costs 30,000 yuan per day to close the door.

Two days ago, the carat coffee front door on the first floor of the Excellence Century Center in Futian District of Shenzhen had been locked from the inside, and notice of suspension of business was posted on both sides of the middle aisle door. The tables, chairs and stools in the store were also built up, and workers were pulled from the store to the side of the road to move away. The notice on the door shows that the carat coffee will be closed on August 1, 2016. This company is known as Shenzhen 3W and medium.

2016-08-08
Carat Coffee has been closed for less than a year, and the Internet financial industry is cool.

Carat Coffee has been closed for less than a year, and the Internet financial industry is cool.

This is a scene seen by a reporter from the Securities Times Venture Capital Exchange (WeChat ID:chuangyzbh) on the first floor of the Century Excellence Center in Futian District, Shenzhen City. The main door has been locked from the inside, the notice of closure notice has been posted on both sides of the middle aisle door, the desks and chairs in the store have also been built up, and workers have been pulled from the store to the side of the road to prepare to move away. Although there are still 7

2016-08-16
Top Secret Barista Archives

Top Secret Barista Archives

Guide to Caxiang: (small coffee I pinched and calculated, it seems to be the end of the month again, and it is the end of October! It is said that there will be a very special holiday in the next month of October. Ahem, I didn't say anything.) there is a group of young people who are enthusiastic and optimistic about life, kind and considerate to their guests, hard-working and persistent in their dreams. (a thousand words are omitted here) they are beauty.

2015-11-02
Chinese Cafe Management and French Cafe Culture

Chinese Cafe Management and French Cafe Culture

If we say that the connotation of Italian coffee culture is richer, because it covers coffee culture and coffee shop culture, and it is mainly coffee culture, then French coffee culture actually refers to French coffee shop culture. The situation of the French cafe is a little complicated, and its development has gone through a long process, not only when it first appeared in the cold, but also miraculously in the social economy.

2015-09-01
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