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The expansion logic of diffuse coffee: the direct operation plus cooperation model has opened more than 100 stores in three years.

The expansion logic of diffuse coffee: the direct operation plus cooperation model has opened more than 100 stores in three years.

Cost recovery in 14 months, daily turnover of X10,000 yuan (confidential), opening and decoration of more than 100 stores in three years, so the speed of the rocket, but there is a diametrically opposite name Man Coffee. Since the first one opened at the Lido Hotel in Beijing in 2011, the large-space coffee shop next to the park and community has always blossomed across the country like dandelion seeds. Even

2014-09-02
Chengdu has opened more than 20 Korean coffee shops in the past two years. There is a big contradiction among the franchisees.

Chengdu has opened more than 20 Korean coffee shops in the past two years. There is a big contradiction among the franchisees.

Like Professor du's coat, Chin Songyi's high heels and handbags, in those years, with the help of one or two popular South Korean dramas, a number of related products are bound to become the new darling of thousands of viewers. Now, following the popularity of movies and TV dramas and clothing in mainland China, there is also a Korean wave in the coffee shop market. A few days ago, RET Ruiyide China Commercial Real Estate Research Center released the first "Korean system"

2014-09-10
History of Coffee planting in the early stage of Coffee introduction and expansion in China (4)

History of Coffee planting in the early stage of Coffee introduction and expansion in China (4)

1. Textual Research on the early introduction of Coffee in Taiwan in 1884 1.1 in May 2004, the author investigated Gukeng in Yunlin County and Alishan Coffee growing area in Chiayi County. In November 2009, I once again visited Gukeng in Yunlin County and Dongshan Coffee growing area in Tainan County, Jianhu Mountain World Coffee Museum, and visited the World Coffee Exhibition in Taipei and the National Museum of Taiwan History.

2014-10-14
Happy Coast Coffee, leading the trend of Korean Coffee Culture

Happy Coast Coffee, leading the trend of Korean Coffee Culture

China's strong economic strength is the cornerstone of the expansion of the coffee market. The expansion of the coffee market depends on the sustained development of the domestic economy and the continuous growth of consumer income. The number of cafes in China has doubled in the past five years from 15898 in 2007 to 31783 in 2012, to about 46000 in 2015. Although coffee is relatively late in China, it has been kept in China for 10 years.

2016-08-12
Hand coffee (Filter Coffee)

Hand coffee (Filter Coffee)

Hand-brewed coffee is also called filtered coffee. The filtered coffee is not light and slippery, although it is not mellow, it has a unique flavor. This method is also used as the main way to make individual coffee in many coffee shops. Operation steps: 1, combination of sets, cloth filter paper (pay attention to half fold). 2. Grind the powder into the filter paper and shake off the coffee powder. 3. Dig a small hole in the noodle. 4. First note

2014-08-29
The effect of stewing and steaming of hand-brewed coffee the function and efficacy of caffeine

The effect of stewing and steaming of hand-brewed coffee the function and efficacy of caffeine

one。 Steaming: when making hand-brewed coffee, most people pay a lot of attention to the softness of the current and the freshness of the coffee powder. Steaming is also indispensable. Good steaming can fully infiltrate the coffee powder and activate the coffee activity, thus making the coffee extraction process more smooth. The so-called activation is to make the coffee powder similar to a volcano.

2016-10-18
On the Industry Enlightenment brought by the closure of

On the Industry Enlightenment brought by the closure of "Coffee with you"

In the recent period of time, the biggest news in the field of domestic chain franchise is the number of well-known coffee brands that have gone out of business one after another. Many people did not expect that the once amazing expansion momentum of the brand, which once aimed at breaking thousands of stores in 2015 and planning to launch a new third board, had fallen into such a declining situation almost overnight. Besides,

2015-08-06
Starbucks and India's Tata Group cooperate to open 50 stores a year.

Starbucks and India's Tata Group cooperate to open 50 stores a year.

On the evening of January 30, Beijing time, Starbucks, the coffee chain operator, said on Monday that it would open its first store in India in August or September this year, although it was a year behind schedule. However, through cooperation with Tata Group, India's largest industrial company, it is expected to reach an expansion plan of 50 stores by the end of this year. According to the report, the headquarters is in Seattle.

2016-09-18
A course in making coffee by hand

A course in making coffee by hand

Hand-brewed coffee is the "third wave", that is, the most popular way of brewing coffee in today's boutique coffee era. both its production method and coffee flavor are worthy of in-depth study and discussion.

2014-06-09
The delicious hand-made Coffee of Fine Coffee

The delicious hand-made Coffee of Fine Coffee

Hand-brewed coffee is the "third wave", that is, the most popular way of brewing coffee in today's boutique coffee era. both its production method and coffee flavor are worthy of in-depth study and discussion.

2014-09-12
Hand Brewed Coffee Filter Coffee Brewing Tips

Hand Brewed Coffee Filter Coffee Brewing Tips

Hand brewed coffee is also known as filtered coffee. Filtered coffee is not light, smooth mouth, although the alcohol is not high, but it has a special flavor. In many coffee shops, this method is also used as the main way to make single-serve coffee. Operation steps: 1, combination of sets, cloth filter paper (pay attention to folding). 2, grind into filter paper and shake coffee powder. 3. Dig a small hole in the flour. 4, the first note

2015-01-29
Hand brewed coffee (Filter Coffee) filtered coffee

Hand brewed coffee (Filter Coffee) filtered coffee

Hand-brewed coffee is also called filtered coffee. The filtered coffee is not light and slippery, although it is not mellow, it has a unique flavor. This method is also used as the main way to make individual coffee in many coffee shops. Operation steps: 1, combination of sets, cloth filter paper (pay attention to half fold). 2. Grind the powder into the filter paper and shake off the coffee powder. 3. Dig a small hole in the noodle. 4. First note

2015-04-23
Starbucks China market is divided, Korean coffee shops have opened nearly 600 in two years.

Starbucks China market is divided, Korean coffee shops have opened nearly 600 in two years.

In the traditional impression, the European and American coffee shop brand Starbucks has been the "coffee shop scenery" in major cities for a long time, but in recent years, similar to popular film and television dramas, fashion clothing and other fields, there has also been a "Korean wave" in the coffee shop field. RET Ruiyide China Commercial Real Estate Research Center released the first "Research report on the Development trend of Korean Coffee shops in China" on August 18.

2014-08-18
How to choose a household automatic coffee machine?

How to choose a household automatic coffee machine?

Whether domestic or commercial, semi-automatic or fully automatic, it is important to choose a professional supplier and a brand with a good reputation at the time of purchase.

2014-07-25
Brand without value; how to make the cup of coffee in the guest's hand

Brand without value; how to make the cup of coffee in the guest's hand

Brands without value-that's how winnie town sees its current so-called coffee chain moguls such as starbucks on the island. Crazy expansion enclosure, blindly emphasize the store configuration decoration area has become the main symbol of the shop. The people in the coffee circle never drink coffee from Shangdao and Starbucks. Winnie Town said it was the consensus of the circle. Even Howard Howard, president of Starbucks,

2014-08-25
Starbucks is lost again?

Starbucks is lost again?

Starbucks finally made its move. Starbucks recently announced the full launch of its new logo. The mermaid representing Starbucks finally broke through the limitations of the coffee cup and swam to a wider area. Starbucks 'logo in China is gradually changing. A few days ago, Li Jing, public relations director of Starbucks China, told the reporter of China Enterprise News that all coffee cups are now

2016-09-21
Utensils for brewing individual coffee filter coffee brewing skills

Utensils for brewing individual coffee filter coffee brewing skills

Hand-brewed coffee is also called filtered coffee. The filtered coffee is not light and slippery, although it is not mellow, it has a unique flavor. This method is also used as the main way to make individual coffee in many coffee shops. Operation steps: 1, combination of sets, cloth filter paper (pay attention to half fold). 2. Grind the powder into the filter paper and shake off the coffee powder. 3. Dig a small hole in the noodle. 4. First note

2015-01-21
Luyin Pavilion plans to increase the number of stores to 300 to launch sub-brand

Luyin Pavilion plans to increase the number of stores to 300 to launch sub-brand "G Coffee" in 2014.

Chinese catering has a long history, but it is a pity that there are only two catering enterprises that have succeeded in IPO in the A-share market: Quanjude and Hunan and Hubei. Since then, Jingya, Guangzhou Restaurant, GouBuLi and other catering chains have also submitted A-share listing applications, but are stuck in the sustainability of profitability. It is also widely rumored that China's securities regulators plan to raise the annual profit standard of IPO for catering enterprises from 30 million yuan to 50 million yuan.

2014-04-27
Sharing the steps and skills of hand-brewing coffee (Filter Coffee)

Sharing the steps and skills of hand-brewing coffee (Filter Coffee)

Hand-brewed coffee is also called filtered coffee. The filtered coffee is not light and slippery, although it is not mellow, it has a unique flavor. This method is also used as the main way to make individual coffee in many coffee shops. Operation steps: 1, combination of sets, cloth filter paper (pay attention to half fold). 2. Grind the powder into the filter paper and shake off the coffee powder. 3. Dig a small hole in the noodle. 4. First note

2015-10-19
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