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"Coffee Unicorn" re-financing, what does the blue bottle give us?

The blue bottle, which makes boutique coffee, is one step closer to subverting Starbucks: a new round of financing is under way. So far, Blue bottle Coffee, one of the most qualified coffee brands to compete with Starbucks, has raised about $120 million. Why can blue bottle be favored frequently in an industry that is not favored by capital? Blue bottle coffee refinancing, the amount is close to the C round.

2016-10-12
A brief history of our coffee drinking in China's coffee retail market

A brief history of our coffee drinking in China's coffee retail market

If you jump out of the framework of making coffee and look at China's coffee retail market from a big market point of view.

2015-01-14
What is American coffee? Is it American coffee to dilute it?

What is American coffee? Is it American coffee to dilute it?

The copyright belongs to the author. Commercial reprint please contact the author for authorization, non-commercial reprint please indicate the source. Author: gu Zongwei Link: http://www.zhihu.com/question/20338196/answer/32662627 Source: Zhihu American Coffee, as a kind of Italian coffee, contains only espresso and water, almost no calories, but some friends say that American style is not.

2015-11-02
Italian fancy coffee introduces cappuccino (Cappuccino)

Italian fancy coffee introduces cappuccino (Cappuccino)

Although cappuccino can not be made without Italian concentration, cappuccino is much more famous in China than Italian concentration. This is largely due to Starbucks, without the popularity of their chain stores, espresso would not be so popular around the world (the second wave of coffee culture). In addition, not many Chinese people can accept strong Italian concentrate, mixed milk, sugar and meat.

2014-10-14
A brief talk on the basic knowledge of Coffee Baking

A brief talk on the basic knowledge of Coffee Baking

From the perspective of spending power, people will naturally choose the former. From the perspective of product preferences, you will find that the former's favorite is often Blue Mountain and Manning, while the latter is more likely to choose espresso, or the more fashionable light roasted coffee. If you jump out of the framework of making coffee and look at China's coffee retail market from a big market point of view.

2014-10-22
Talking about baking-A brief history of our coffee drinking

Talking about baking-A brief history of our coffee drinking

Abstract: from the perspective of spending power, people will naturally choose the former. From the perspective of product preferences, you will find that the former's favorite is often Blue Mountain and Manning, while the latter is more likely to choose espresso, or the more fashionable light roasted coffee. If you jump out of the framework of making coffee and look at China's coffee retail market from a big market point of view.

2016-05-05
Italian century-old brand CAFFE PASCUCCI leads the Chinese coffee market

Italian century-old brand CAFFE PASCUCCI leads the Chinese coffee market

Sometimes, the so-called life, but a cup of coffee lingering warmth. Murakami's words, without referring to the taste of coffee, say the true meaning of coffee: in many cases, coffee is a kind of comfort to people's hearts. Indeed, there are always times when urban men and women steal a moment of leisure through the aroma of coffee. At least hold a glass at CAFFE PASCUCCI

2015-03-27
The growth process of American coffee giant Starbucks: success and failure also expansion

The growth process of American coffee giant Starbucks: success and failure also expansion

In the late 1990s, Starbucks, a loanword with an ingenious combination of free translation and transliteration, entered the vision of Chinese white-collar workers. Since then, rich fragrant coffee, soft and comfortable sofas, fresh and soothing music, heavy traffic outside the floor-to-ceiling window, together with the high price of 30 yuan a cup, have become an indispensable part of the memory of the generation. In my spare time

2014-04-27
Is it appropriate for Chiang Ching-kuo's former residence to become a coffee shop and celebrity former residence for commercial use?

Is it appropriate for Chiang Ching-kuo's former residence to become a coffee shop and celebrity former residence for commercial use?

The former residence of Chiang Ching-kuo, located on the bank of the West Lake in Hangzhou, has attracted attention because it may be converted into a cafe. A few days ago, a public announcement appeared on the official website of the Management Committee of the West Lake Scenic spot in Hangzhou City, Zhejiang Province, triggering a heated discussion in society. The focus of the dispute is that the site of the new project of the popular Cafe mentioned in the public announcement is actually the former residence of Jiang Jingguo, a cultural relic protection site in Hangzhou.

2015-02-02
Let's talk about Italian espresso concentrate.

Let's talk about Italian espresso concentrate.

Like or more representative of wine, espresso has always been considered the best Italian drink in the world, even though the espresso machine is a contemporary invention. In fact, this glorious era began in 1903 when an engineer named Bezzera patented the first espresso machine. In order to satisfy the taste buds of customers and to prevent

2014-09-04
Why is there a way out for cafes that

Why is there a way out for cafes that "don't do their job"?

In China, a country with no history of coffee and no rigid demand for coffee, the shape of cafes is constantly evolving, spelling out more than just the quality of coffee. Since French Godfather Tian Deneng moved the first coffee tree to China in 1902, coffee has experienced more than a hundred years of development in the Chinese market. From the coffee wasteland where the coffee tycoons were afraid to stay away in the past, to the fact that Starbucks is now

2015-02-18
Cafes with Blue Bottle Coffee craze, Cafe with rising trend

Cafes with Blue Bottle Coffee craze, Cafe with rising trend

James Freeman is a maverick, and so is the blue bottle coffee he founded. Although it accounts for only 1% of the national coffee market, Freeman never seems to be in a hurry to attack and expand. In the face of the potential of the third wave of coffee, the craftsman obsessed with Camus has his own way of playing. How will Freeman conquer this piece of handmade food transportation?

2016-05-04
Blue bottle coffee and the next wave of detail-oriented coffee

Blue bottle coffee and the next wave of detail-oriented coffee

Summary: james freeman is a maverick, and so is bluebottle coffee, which he founded. Although it accounts for only 1 percent of the U.S. coffee market, Freeman never seems to be in a rush to attack and expand. The Camus-obsessed craftsman has his own way of playing against the limitless potential of the third wave of coffee. How Freeman will conquer this artisanal food movement's most lucrative

2016-06-17
Coffee shop start up and share the business model of Blue bottle Cafe

Coffee shop start up and share the business model of Blue bottle Cafe

As long as there is a Starbucks, you can open a third Wave Cafe opposite, and people who drink large iced lattes generally don't care much about the level of coffee production. James Freeman is a maverick, and so is the blue bottle coffee he founded. Although it accounts for only 1% of the national coffee market, Freeman never seems to be in a hurry to attack and expand. In the face of the third time with unlimited potential

2015-01-12
Blue bottle coffee and the next wave of detail-oriented coffee

Blue bottle coffee and the next wave of detail-oriented coffee

Summary of the article: James Freeman is a maverick, and so is the blue bottle coffee he founded. Although it accounts for only 1% of the national coffee market, Freeman never seems to be in a hurry to attack and expand. In the face of the potential of the third wave of coffee, the craftsman obsessed with Camus has his own way of playing. How will Freeman conquer the most profitable piece of handmade food movement

2016-06-23
Starbucks coffee beans are produced in Yunnan at a low cost

Starbucks coffee beans are produced in Yunnan at a low cost

On the streets of Pu 'er, a small city on the southwest border, Phoenix flowers were blooming brilliantly in the sunshine. In Dakaihe Village, less than 30 kilometers away from the city, the sky constantly churns with distant thunder. Under the low cloud curtain, 79-year-old Yang Jinhua is sheltering from the rain next to a coffee tree with green fruits. She is one of the oldest coffee farmers in this coffee village adjacent to Xishuangbanna. 300 kilos of home-grown harvest a year

2016-08-12
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