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China Coffee Market: Scale 70 Billion Industry Distorts Off Commercial Track

China Coffee Market: Scale 70 Billion Industry Distorts Off Commercial Track

According to popular market statistics, China's coffee consumption market reached 70 billion yuan in 2015, and is exploding at an annual growth rate of 15%, reaching a trillion yuan scale by 2025. Paradoxically, the market size of 70 billion yuan, the market growth rate of 15%, such a booming industry, why does capital despise it? For this reason, the internal reference gentleman specially asked several senior capitalists for advice.

2016-08-10
Why doesn't capital like 70 billion of China's coffee market?

Why doesn't capital like 70 billion of China's coffee market?

According to the popular statistics in the market, the size of China's coffee consumption market reached 70 billion in 2015, and it is breaking out at an annual growth rate of 15%, reaching a trillion yuan by 2025. Paradoxically, why is capital dismissive of a thriving industry with a market size of 70 billion and a market growth rate of 15 per cent? To this end, Nei Shenjun specifically asked several senior capitalists.

2016-08-09
Introduction of Italian Lanchio brand coffee machine: a brief introduction to the historical origin and development of RANCILIO

Introduction of Italian Lanchio brand coffee machine: a brief introduction to the historical origin and development of RANCILIO

Rancilio has a history dating back to the 1920s and has gradually established its industry leadership in semi-automatic and household machines through continuous innovation and development in R & D and business. The design of each machine of the company not only ensures the stability of quality and performance, but also pays great attention to the appearance design and humanization of the machine. Chinese name Lanchio

2015-12-16
Introduction of Italian Lanchio brand coffee machine: a brief introduction to the historical origin and development of RANCILIO

Introduction of Italian Lanchio brand coffee machine: a brief introduction to the historical origin and development of RANCILIO

Rancilio has a history dating back to the 1920s and has gradually established its industry leadership in semi-automatic and household machines through continuous innovation and development in R & D and business. The design of each machine of the company not only ensures the stability of quality and performance, but also pays great attention to the appearance design and humanization of the machine. Chinese name Lanchio

2015-12-16
Get rid of

Get rid of "Coffee" Starbucks is unfettered

Interview / Lin Zhiyuan's Starbucks Coffee, which has been used in Starbucks' Logo since its birth, is now a thing of the past. Behind the transformation, can Starbucks really be free on the road of diversity? Starbucks finally wrote the interview with great fanfare / Lin Zhiyuan has been using Starbuc in its logo (Logo) since its birth.

2016-09-21
Why Starbucks can't be found in Italy: 1.50 euros for local coffee

Why Starbucks can't be found in Italy: 1.50 euros for local coffee

Why can't Starbucks, which is on fire in China, find a store in Italy? Zhang Zhiwei recently said that a Starbucks coffee shop could not be found there, according to people who returned from a business trip and travel in Italy. Not a single store can be found within 300 miles. A reporter from China Business Daily entered Italy from the store map of Starbucks' official website, which also showed that it did not exist. There are not only many cafes in Italy, but also

2015-06-24
Company white-collar workers give up their jobs to open cafes, home shops and homestays, just to make life more interesting

Company white-collar workers give up their jobs to open cafes, home shops and homestays, just to make life more interesting

I have never thought of success as doing what I like to see people I like to say what I want to say. An interesting life. Zi Yue and Joseph used to be serious office workers in high-end office buildings. They worked hard for many years and achieved little success. A few years ago, they resigned from their jobs and rented a dilapidated courtyard in Caochang Village outside Beijing's Fifth Ring Road to open their own dream cafe. two

2015-11-20
Ethiopia's admirable coffee country

Ethiopia's admirable coffee country

In the world of coffee, there are countless stories and reports about Ethiopia: the birthplace of coffee, the story of shepherds, the thought-provoking documentary Black Gold, and so on. None of the above is an important reason for our visit. This time, we of Guangzhou Coffee Association (Lin Guangchao, Vice President Lin Yaohui, Vice President Xiao Fei, Vice President Tang Jinqing and Mr. Liang Rengming) are in Ethiopia.

2014-08-25
Talking about Starbucks' Coffee Culture

Talking about Starbucks' Coffee Culture

Starbucks International Coffee Co., Ltd., is the leading roaster and retailer in North America, and its Starbucks specialty coffee is also a well-known brand in the region. Starbucks ranked 88th among the 100 best brands in the world in 2001 by BusinessWeek. Compared with the top brand value of Coca-Cola ($68.9 billion), Starbucks' brand value (1.8 billion)

2014-05-22
Why don't we hire apprentices to run cafes?

Why don't we hire apprentices to run cafes?

Recently, the company and CLUB have been recruiting baristas. They have received a lot of resumes and inquiries about whether they can apply for apprenticeships, including job seekers who have been engaged in coffee making for several years or who have the money on hand and are just waiting to learn to open a store. And many people say that they can do without wages as long as they can make coffee. Saerdna Coffee can only reiterate that it can be based on zero, but we do not recruit orders.

2015-07-14
Why can't Starbucks, which has more than a thousand stores in China, find a store in Italy?

Why can't Starbucks, which has more than a thousand stores in China, find a store in Italy?

According to people who came back from a business trip and a trip to Italy, Starbucks coffee shops could not be found there. In China, Starbucks opened an average of one new store every day in fiscal year 2014, and this year's goal is to open a new store within 18 hours. Not a single store can be found within 300 miles. Recently, according to people who came back from a business trip or trip to Italy, Starbucks coffee could not be found there.

2015-06-22
On Starbucks Coffee Culture Starbucks International Coffee Co., Ltd.

On Starbucks Coffee Culture Starbucks International Coffee Co., Ltd.

Starbucks International Coffee Co., Ltd., is the leading roaster and retailer in North America, and its Starbucks specialty coffee is also a well-known brand in the region. Starbucks ranked 88th among the 100 best brands in the world in 2001 by BusinessWeek. Compared with the top brand value of Coca-Cola ($68.9 billion), Starbucks' brand value (1.8 billion)

2015-08-14
Common sense of Coffee Culture talk about Starbucks Coffee Culture

Common sense of Coffee Culture talk about Starbucks Coffee Culture

Starbucks International Coffee Co., Ltd., is the leading roaster and retailer in North America, and its Starbucks specialty coffee is also a well-known brand in the region. Starbucks ranked 88th among the 100 best brands in the world in 2001 by BusinessWeek. Compared with the top brand value of Coca-Cola ($68.9 billion), Starbucks' brand value (1.8 billion)

2015-06-13
City dwellers are really good at playing the perfect combination of fashion and coffee.

City dwellers are really good at playing the perfect combination of fashion and coffee.

Come to the bookstore to buy handmade works, drink coffee, come to the market to see the play, you city people really know how to play acronym, used to describe bold, innovative actions. Hangzhou city people who know how to play will not let the endangered bookstore Go Die easily! This year, Hangzhou's private independent bookstores abandoned their previous single image and opened several new stores, gradually becoming a new place for leisure; foreign-style cafes will naturally play.

2015-12-31
Coffee Defense War to find Super genes to Save Coffee

Coffee Defense War to find Super genes to Save Coffee

In March, about 20 people, including the world's top coffee researchers, gathered at the Centre for Tropical Agricultural Research and higher Education (CATIE) in Turialva, Costa Rica, to discuss the uncertain future of coffee, the world's most popular beverage crop, in Central America. The theme of the seminar was a very harmful agricultural disease: coffee rust in local Spanish.

2014-11-03
Defense of Coffee in Central America: searching for Super genes to Save Wild Coffee

Defense of Coffee in Central America: searching for Super genes to Save Wild Coffee

In March, about 20 people, including the world's top coffee researchers, gathered at the Centre for Tropical Agricultural Research and higher Education (CATIE) in Turialva, Costa Rica, to discuss the uncertain future of coffee, the world's most popular beverage crop, in Central America. The theme of the seminar was a very harmful agricultural disease: coffee rust in local Spanish.

2016-06-27
Coffee consumption in China is growing at 12.8% annually. Starbucks is strong across borders.

Coffee consumption in China is growing at 12.8% annually. Starbucks is strong across borders.

Starbucks announced on July 14th that it had become the global licensee and investor of Princi, an Italian restaurant brand. 'We haven't baked food in Starbucks stores in 45 years, and this unprecedented partnership will change all that, 'said Howard Howard, chairman and CEO of Starbucks Coffee. The bakery, which Starbucks has launched for the first time in 45 years, has also included Shanghai in its first place.

2016-08-10
The death of crowdfunding: a

The death of crowdfunding: a "Gong Dou" sample of a crowdfunding startup cafe

Crowdfunding is a double-edged sword: it lowers the threshold for investment, but also increases the complexity of corporate governance. Titanium media note: equity crowdfunding is considered to be an innovation in the entrepreneurial investment and financing mechanism, the company sells a certain proportion of shares to ordinary investors, investors invest in the company to obtain future income, which greatly improves the efficiency of financing. However, the seemingly beautiful equity crowdfunding

2015-09-14
BBC says the best coffee city in the world is Taipei.

BBC says the best coffee city in the world is Taipei.

Bai Xianyong's Taipei is Wuchang Street, the star's literature and coffee; Hou Hsiao-hsien's Taipei is Zhongshan Road, the bright spot of movies and coffee; Sanmao's Taipei is Yangmingshan, the rainy season and coffee of Culture University; and BBC says that Taipei is one of the best coffee cities in the world. Like Vienna to Austria, Seattle to the United States and Taipei, it is also a place of pilgrimage to every coffee-controlled place.

2015-06-12
The garage coffee shop is not going to be listed for the time being.

The garage coffee shop is not going to be listed for the time being.

On the afternoon of February 29, 2012, Guo Shuqing, chairman of the CSRC, Guo Jinlong, mayor of Beijing, and other leaders of more than a dozen ministries and commissions appeared in the garage cafe. This unusual visit aroused all kinds of attention, and many netizens speculated that the garage coffee shop might be about to land on the gem.

2014-05-29
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