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Open a coffee shop to analyze how to play a personal investment coffee shop from a marketing point of view.

Open a coffee shop to analyze how to play a personal investment coffee shop from a marketing point of view.

I have a dream of a cafe, which has nothing to do with mass entrepreneurship and innovation. I just have a little coquettish feelings, and I believe you also have one. But from idea to plan, from plan to action, from action to realization, there are as many variables as there are choices in the middle. The first problem you encounter may be: self-owned or to join. What Nei Shenjun shared today is

2016-04-23
Extraction time how to calculate the extraction concentration of fine coffee

Extraction time how to calculate the extraction concentration of fine coffee

Extraction time (Time) if you increase the contact time between water and coffee powder, you will extract more flavor substances. If the water comes into contact with the coffee long enough, the extraction will continue until no more is dissolved. All we have to do is to find out when the extraction reaches the best flavor value. With regard to the extraction time, there are actually two different aspects.

2016-06-17
Coffee bean extraction time coffee machine extraction time ice drop coffee espresso

Coffee bean extraction time coffee machine extraction time ice drop coffee espresso

Extraction time (Time) if you increase the contact time between water and coffee powder, you will extract more flavor substances. If the water comes into contact with the coffee long enough, the extraction will continue until no more is dissolved. All we have to do is to find out when the extraction reaches the best flavor value. With regard to the extraction time, there are actually two different aspects.

2016-06-24
Coffee bean extraction time coffee machine extraction time ice drop coffee espresso

Coffee bean extraction time coffee machine extraction time ice drop coffee espresso

Extraction time (Time) if you increase the contact time between water and coffee powder, you will extract more flavor substances. If the water comes into contact with the coffee long enough, the extraction will continue until no more is dissolved. All we have to do is to find out when the extraction reaches the best flavor value. With regard to the extraction time, there are actually two different aspects.

2016-06-24
Coffee and Human Health Calcium and Coffee

Coffee and Human Health Calcium and Coffee

Are you a "low calcium" person? The daily intake of calcium in China should reach 1,000 mg to meet the body's needs. In the general concept, it seems that only adult women need calcium supplement, in fact, such as growing children, pregnant women, nursing women, the elderly and want to "lose weight", adequate calcium intake is more important. What are the benefits of calcium to the human body? Calcium is the component of teeth

2014-09-13
Customers sued Starbucks for $5 million for insufficient coffee

Customers sued Starbucks for $5 million for insufficient coffee

Chinanews.com, March 20-according to a report by the Central News Agency on the 20th, two consumers filed a joint lawsuit with the United States District Court in California, accusing Starbucks of deliberately allowing customers to get insufficient lattes in order to save the cost of milk. so claim $5 million. According to court records, two California residents filed a lawsuit in the United States District Court for the Northern District of California on the 16th.

2016-08-12
Professional coffee shop order and professional coffee service

Professional coffee shop order and professional coffee service

1. Do not order take-out espresso first of all, the paper cups are usually very large, which will make espresso or macchiato cool quickly, and the coffee will have a strong paper flavor. Baristas at Intelligentsia Cafe encourage people to drink espresso from ceramic cups and remind guests not to use paper cups. It's best not to let the barista think

2016-06-08
Introduction to the operation, skills, proportion and utensils of hand-brewed coffee

Introduction to the operation, skills, proportion and utensils of hand-brewed coffee

Michael, the 2010 world champion barista. What Michael Phillips performs in the major exhibitions is no longer the old Espresso and pull flowers, but how to flush them by hand. # StumptownRoasters# and # BlueBottle#, the third most popular cafe in the United States, coincide with # IntelligentsiaCoffee#,. Add hand flushing next to the espresso machine.

2016-01-15
Professional coffee shop ordering method and professional coffee service

Professional coffee shop ordering method and professional coffee service

1. Do not order take-out espresso first of all, the paper cups are usually very large, which will make espresso or macchiato cool quickly, and the coffee will have a strong paper flavor. Baristas at Intelligentsia Cafe encourage people to drink espresso from ceramic cups and remind guests not to use paper cups. It's best not to let the barista think

2016-06-03
Professional coffee shop ordering method and professional coffee service Italian espresso with beans

Professional coffee shop ordering method and professional coffee service Italian espresso with beans

1. Do not order take-out espresso first of all, the paper cups are usually very large, which will make espresso or macchiato cool quickly, and the coffee will have a strong paper flavor. Baristas at Intelligentsia Cafe encourage people to drink espresso from ceramic cups and remind guests not to use paper cups. It's best not to let the barista think

2016-07-29
Which is more important about baking or brewing?

Which is more important about baking or brewing?

What do you think?" In fact, for a long time, we have been in the coffee circle in this small circle has been in the crawling roll stage. Most of our predecessors like to study in seclusion, so we rely on books and late-night research on the Internet to get a lot of information. There are still too few cafes and baristas willing to share, so the original intention of our earliest opening is to share and communicate. Lord cat

2014-06-06
The skill of pressing powder in Italian coffee machine what is the powder pressing power? what brand can you recommend?

The skill of pressing powder in Italian coffee machine what is the powder pressing power? what brand can you recommend?

The scale is just a reference, different brands have different grinding scales, and the performance of the same model bean grinder of the same brand under the same scale is not exactly the same. it is better to understand it this way: the scale just tells you which direction is thick and which is fine. when you find a suitable powder thickness, the role of the scale will show a little bit. The premise is that only your bean grinder, and

2016-10-18
How to make good siphon coffee how to make siphon coffee

How to make good siphon coffee how to make siphon coffee

Steaming: the first part of steaming is actually strong enough for the water to fully touch the coffee powder, exhaust the gas, and infiltrate the coffee powder to facilitate the extraction.

2016-06-05
An introduction to the coffee producing areas of Kenya that are suitable for growing Arabica beans.

An introduction to the coffee producing areas of Kenya that are suitable for growing Arabica beans.

The first coffee grown in Kenya dates back to 1893. Coffee was later grown on a large scale by the British on the plateau at an altitude of 1400 to 2100 meters, where there is volcanic ash soil rich in organic matter. In fact, most coffee is now grown on the flatter slopes around the snow-capped Mount Kenya (the main peak is 5199 meters high), and all of Kenya is located in the tropical monsoon.

2016-06-30
The topographical and climatic conditions in Kenya are very suitable for the growth of high-quality coffee.

The topographical and climatic conditions in Kenya are very suitable for the growth of high-quality coffee.

Kenyan coffee dates back to 1893. Coffee was later grown on a large scale by the British on the plateau at an altitude of 1400 to 2100 meters, where there is volcanic ash soil rich in organic matter. In fact, most coffee is now grown on the flatter slopes around the snow-capped Mount Kenya (the main peak is 5199 meters high). Kenya is located in the tropical monsoon area.

2016-06-17
Basic principles for improving the quality of Espresso in Cafe

Basic principles for improving the quality of Espresso in Cafe

The Crema motto in the Espresso world is not easy to get a cup of near-perfect Espresso. To make such a cup of Espresso, you must combine cooking technology and cooking time, carefully control these variables, and have some natural appreciation ability (Note 1) to test whether your Espresso is cooked well.

2014-09-10
Why do you like coffee? what's the charm of coffee?

Why do you like coffee? what's the charm of coffee?

Alcohol or tobacco can make people feel intoxicated and exciting, just as caffeine can be exciting. Caffeine, due to the role of stimulating the central nervous system or muscles, can restore muscle fatigue, improve work efficiency, and have a sober effect that can make the mind respond lively and sensitive. And asthma caused by stimulation of the sympathetic nerve, which can suppress the excitement of the parasympathetic nerve.

2015-03-26
The course of Italian Coffee: how to Control the Symmetry of Coffee pattern? what are the main points?

The course of Italian Coffee: how to Control the Symmetry of Coffee pattern? what are the main points?

The creation of coffee flowers, from the beginning of the design, baristas began endless devil-like exercises, the process of repeated basic skills is extremely boring and tiring, very few people understand the process behind the perfect coffee flowers, let alone understand. Today, the skill of coffee flower pulling is no longer a heart-shaped, leaf-shaped, segmented tulip, but an eternal creative topic for baristas.

2015-12-07
A simple method of using the pressure kettle

A simple method of using the pressure kettle

The coffee produced by the French pressure pot can well retain the different flavor of different coffee beans, and the single product can make people drink the taste very intuitively.

2014-08-15
Can filter coffee powder be brewed in a French kettle? what kind of coffee beans is a French kettle suitable for?

Can filter coffee powder be brewed in a French kettle? what kind of coffee beans is a French kettle suitable for?

The French kettle is usually called the tea maker, so is the French kettle really only used for making tea? The answer is no at all! In fact, if you want to choose the most practical coffee entry equipment, French pressure will not be at the top of the pack, but it must be among the top three. Its ease of control over time and the convenience of observation are unmatched by other brewing instruments. The easiest thing to control is the playing kettle.

2016-10-18
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