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To learn coffee, we must first understand the historical reasons of the coffee trend of the three giants.

To learn coffee, we must first understand the historical reasons of the coffee trend of the three giants.

At first, it was the delicious three-in-one instant coffee, and then it changed to the fancy coffee represented by Starbucks. Now, more and more people are beginning to accept drinking black coffee without sugar and milk to taste the pure flavor of the beans themselves. The first wave of coffee arose from instant coffee, represented by Nestl é and Maxwell, which tasted delicious and fragrant.

2015-11-27
World Coffee History

World Coffee History

In the sixth century, Ethiopian shepherds discovered red coffee fruits. In the eleventh century, Arab merchants spread coffee to Europe. In the 16th century, Franz Geora Kolschitzky, a Viennese, established the first coffee shop in Europe. He also started the trend of drinking coffee with milk. In 1554, coffee in Istanbul became black gold, and it was very popular with Ethiopian shepherds in the sixth century.

2016-07-29
China's coffee market is about to rise rapidly.

China's coffee market is about to rise rapidly.

Coffee as a new drink has attracted the eyes of the majority of consumers after it entered the Chinese market. The domestic coffee market shows a scene of rapid development. More entrepreneurs choose to invest in the coffee industry. Investors understand the development trend of the coffee industry, in order to have more assurance of success, in order to better manage their own coffee business. China is entering an era of high coffee consumption. More

2015-04-09
2015 the coffee industry develops a golden era of becoming a barista.

2015 the coffee industry develops a golden era of becoming a barista.

In recent years, the development trend of boutique coffee has several obvious characteristics, the most important of which is that coffee shop owners pay more and more attention to the quality of coffee, the choice of equipment, and are fully aware of the importance of good baristas to coffee shops. Take you to understand the current situation of the coffee industry and the future development of the coffee industry, through the analysis of the operation of most cafes, foresee the future

2015-09-02
Alila Manggis, Bali Cafe

Alila Manggis, Bali Cafe

There are no bustling shopping streets in Manggis, a small town in the east of Bali, and Kuta, the main city, and Nusa Dua, a major tourist town in the south. There are scattered village houses, rice paddies and woods all around, and only a few fishing boats roam the coast.

2014-07-18
Have you ever heard of coffee to brew beer?

Have you ever heard of coffee to brew beer?

Recently, San Diego-based ModernTimes Brewery Brewery has brewed an unprecedented coffee beer, and the secret of its success lies in the coffee beans used in brewing. Nowadays, brewing beer with coffee has become a popular trend in the world beer industry. Many brewing companies try to use white, including white

2016-05-25
Starbucks cold iced coffee: savoring the beauty of ingenuity

Starbucks cold iced coffee: savoring the beauty of ingenuity

Soak in cold water below 5 degrees and slow extraction for more than 20 hours

2016-02-25
World Coffee History Ethiopian Shepherds find Red Coffee fruits

World Coffee History Ethiopian Shepherds find Red Coffee fruits

In the sixth century, Ethiopian shepherds discovered red coffee fruits. In the eleventh century, Arab merchants spread coffee to Europe. In the 16th century, Franz Geora Kolschitzky, a Viennese, established the first coffee shop in Europe. He also started the trend of drinking coffee with milk. In 1554, coffee in Istanbul became black gold, and it was very popular with Ethiopian shepherds in the sixth century.

2015-09-16
Look like a god, not like Korean coffee or repeat the same mistake of table coffee.

Look like a god, not like Korean coffee or repeat the same mistake of table coffee.

On the streets of Beijing and Shanghai, there are some Korean cafes with large floor-to-ceiling windows, pastoral and forest decoration, multi-woody and retro objects, coffee mainly selling fancy sweet drinks, and Korean cafes with dessert foods such as waffle. In the last two or three years, Korean coffee has been distributed in the Chinese market and has shown a trend of rapid development. With the help of coffee products

2014-08-29
The marketing strategy of coffee shop for the newly rich class

The marketing strategy of coffee shop for the newly rich class

The quiet rise of China's newly rich class will make China's social structure more stable and mature, and at the same time, it also means that more consumption energy will be released, and the marketing of the new rich market should be different from that of our traditional mass market. it is necessary to adopt marketing strategies suitable for the newly rich. The first is optimal marketing. For the newly rich, high-quality products with added value are really good.

2015-04-10
Spoil the boutique coffee? New trend of Never Coffee canned products selling coffee for only 9.9 yuan?

Spoil the boutique coffee? New trend of Never Coffee canned products selling coffee for only 9.9 yuan?

Wen / Zhang Yiting Lu Wenbing since entering the Chinese market, as a refreshing functional drink, the price of boutique coffee has reached a high price all over the world. But things seem to be changing. Three years ago, Seesaw, founded in Shanghai, brought down the price of boutique coffee to 25 yuan, which caused controversy in the industry. now, Beijing's Never Coffee is using its boutique coffee as a troublemaker.

2015-12-16
World Coffee History in the sixth Century Ethiopian shepherds discover red coffee fruits

World Coffee History in the sixth Century Ethiopian shepherds discover red coffee fruits

In the sixth century, Ethiopian shepherds discovered red coffee fruits. In the eleventh century, Arab merchants spread coffee to Europe. In the 16th century, Franz Geora Kolschitzky, a Viennese, established the first coffee shop in Europe. He also started the trend of drinking coffee with milk. In 1554, coffee in Istanbul became black gold, and it was very popular with Ethiopian shepherds in the sixth century.

2015-01-26
Greater China Coffee Elite Forum

Greater China Coffee Elite Forum

Since its establishment two years ago, the Coffee Office has organized a number of large-scale publicity activities, the second "Coffee Night" in Beijing, the large-scale publicity activities in Shanghai, the Guangzhou Coffee Expo, the "hundred cities, thousands of Pavilions, ten thousand people", and so on. It is said that the publicity campaign is very effective.

2014-07-09
Chen Zhaohui: build 100

Chen Zhaohui: build 100 "Cloud Venture Coffee" in five years

A week before the opening of Cloud Venture Capital Coffee (Cloud Capital Coffee), Tian Mengyu, a graduate student at Bentley University who has studied finance in the United States for seven years, told Chen Zhaohui on Wechat that he had sold his car, booked an air ticket, and was ready to return home to join Chen Zhaohui's O2O career sequence. Of course, he hopes to focus on the business direction when he returns home.

2015-04-30
Continue to drink coffee and do good deeds to increase the happiness index.

Continue to drink coffee and do good deeds to increase the happiness index.

Recently, there has been a craze for coffee in Canada. in the eyes of scholars, this behavior reflects the spirit of mutual support and sharing among Canadian people. some studies have also found that in today's era of individualism, spending money on others is better than spending money on yourself. get more happiness. According to the Canadian Broadcasting Corporation, Dunn, a professor of psychology at the University of British Columbia, and his research team found that people

2014-04-27
The second cup of coffee analyzes your workplace skills

The second cup of coffee analyzes your workplace skills

If you've been in the workforce for a while and have had a modicum of success at work, but you hit a ceiling and want to jump ship, you should sit down for a second cup of coffee. At coffee time, you need to ask yourself: What caused the ceiling? Institution, capability, or trust? If it is a system reason, it is necessary to analyze the trend of system development and analyze the system.

2014-08-22
Capsule coffee machine may become a new favorite in the market.

Capsule coffee machine may become a new favorite in the market.

Abstract: a cup of coffee represents an attitude towards life, while a coffee machine represents a person's taste of life. The semi-automatic coffee machine has gradually faded from its former halo in the fast-paced life, while the one-button capsule coffee machine is gradually coming into our lives and is favored by fashionable people! For the pursuit of coffee, with the improvement of the quality of life, many people are no longer satisfied.

2015-04-10
Yemeni farmers abandon coffee

Yemeni farmers abandon coffee

Experts point out that if the trend of farmers abandoning coffee and planting Carter grass is not improved, Yemeni coffee will have no tomorrow. Experts concluded that the reasons for the disadvantages of coffee crops are as follows: drought and water shortage, lack of advanced irrigation systems, increased planting costs, serious diseases and insect pests, cheaper imported coffee and better profits than coffee. It seems that the problem is very complicated. It may be difficult to increase coffee production in Yemen in a short period of time.

2015-04-01
Yemeni farmers abandon coffee

Yemeni farmers abandon coffee

Experts point out that if the trend of farmers abandoning coffee and planting Carter grass is not improved, Yemeni coffee will have no tomorrow. Experts concluded that the reasons for the disadvantages of coffee crops are as follows: drought and water shortage, lack of advanced irrigation systems, increased planting costs, serious diseases and insect pests, cheaper imported coffee and better profits than coffee. It seems that the problem is very complicated. It may be difficult to increase coffee production in Yemen in a short period of time.

2015-10-22
Capsule coffee machine or new favorite coffee in the market represents an attitude towards life.

Capsule coffee machine or new favorite coffee in the market represents an attitude towards life.

A cup of coffee represents an attitude towards life, while a coffee machine represents a person's taste of life. The semi-automatic coffee machine has gradually faded from its former halo in the fast-paced life, while the one-button capsule coffee machine is gradually coming into our lives and is favored by fashionable people! For the pursuit of coffee, with the improvement of the quality of life, many people are no longer satisfied with a cup of instant

2015-08-12
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