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From Kopi Luwak to Starbucks to Brand Marketing

From Kopi Luwak to Starbucks to Brand Marketing

Starbucks began its strategic transformation in the past two years, and after the trademark further simplified the image of the banshee, it accelerated the pace of expansion. It is said that there were more than 90 companies in China last year.

2014-05-23
The tide of coffee shops on Shangdao has spread to Chengdu, and foreign coffee has rapidly occupied the market.

The tide of coffee shops on Shangdao has spread to Chengdu, and foreign coffee has rapidly occupied the market.

When Starbucks and Costa entered the Chinese market on a large scale, domestic coffee chains were losing ground. Shangdao Coffee, one of the leaders of domestic coffee, closed half of its stores in Chengdu, but now there are only 10. When Starbucks and Costa enter the Chinese market on a large scale, it is absolutely fashionable for ordinary people to taste a cup of mellow coffee in Shangdao Coffee. But now, it's messing around.

2014-09-03
Is it better to join a coffee shop or to open your own coffee shop?

Is it better to join a coffee shop or to open your own coffee shop?

When Starbucks and Costa entered the Chinese market on a large scale, domestic coffee chains were losing ground. Shangdao Coffee, one of the leaders of domestic coffee, closed half of its stores in Chengdu, but now there are only 10. When Starbucks and Costa enter the Chinese market on a large scale, it is absolutely fashionable for ordinary people to taste a cup of mellow coffee in Shangdao Coffee. But now, it's messing around.

2015-09-06
Brand Marketing of Kopi Luwak

Brand Marketing of Kopi Luwak

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2014-08-04
Why Starbucks can't be found in Italy: 1.50 euros for local coffee

Why Starbucks can't be found in Italy: 1.50 euros for local coffee

Why can't Starbucks, which is on fire in China, find a store in Italy? Zhang Zhiwei recently said that a Starbucks coffee shop could not be found there, according to people who returned from a business trip and travel in Italy. Not a single store can be found within 300 miles. A reporter from China Business Daily entered Italy from the store map of Starbucks' official website, which also showed that it did not exist. There are not only many cafes in Italy, but also

2015-06-24
How to survive a coffee shop with a high knockout rate

How to survive a coffee shop with a high knockout rate

The old practice said that the knockout rate of the coffee industry is really high. I often see, see and go through a lot of famous stores, new stores and stores because of many factors at the beginning of the coffee industry. some stores start business very well, very long before the emergence of new buyers, there are also new stores that have been closed for months, and some stores have been open for a long time.

2014-11-03
The latest news of Hong Kong coffee industry: Starbucks specialty store, Mong Kok Starbucks fashion store

The latest news of Hong Kong coffee industry: Starbucks specialty store, Mong Kok Starbucks fashion store

[China Footwear Network-Street search Store] Starbucks has opened a regional specialty store in Mong Kok, Hong Kong. in addition to serving classic handmade drinks, Starbucks has also opened Hong Kong's first Starbucks Reserve Coffee Experience Bar, offering more ways to cook coffee and provide the most prestigious coffee than the Lieshan Xiamen store in Central. Starbucks Reserve's coffee beans are from the highest quality in the world.

2015-12-28
Pacific coffee: how to balance and integrate human touch and standardization?

Pacific coffee: how to balance and integrate human touch and standardization?

Tang Guojiang jumped back from the PE circle to the corporate world. His latest role was as chief executive of Pacific Coffee (PCC). Never heard of PCC? Not your fault. Although PCC is Hong Kong's favorite coffee shop chain brand, there are only 12 directly-operated outlets on the mainland so far. But when the old owner China Resources Group found Tang Guojiang, the latter agreed. 7 July 2010

2014-04-27
The first step in opening a restaurant is to make a creative menu for a cafe.

The first step in opening a restaurant is to make a creative menu for a cafe.

Opening a shop is the dream of many people, and the coffee shop is the first choice of many people, while there are so many cafes in the market, it is not easy to open a profitable coffee shop, and there are still a lot of things to prepare, such as interior decoration, style, what to sell, how much money to be prepared, whether to make money, how many shareholders, what technology, so much to do, to learn, to prepare, from where to go.

2015-09-06
Try on / read / eat dessert / drink coffee in the cosmetics shop. The beautiful cross-border makes you have to open your mind.

Try on / read / eat dessert / drink coffee in the cosmetics shop. The beautiful cross-border makes you have to open your mind.

Content abstract: go to Yue Shi Fengyin to buy DIY trinkets, drink coffee in a beautiful beauty shop, go to O'Shudan for French desserts, ask friends to have dinner in Chanel's restaurant, and exchange the feelings and experiences of trying cosmetics. Although it may sound surprising at first, major brands and stores are trying this thing, they are no longer just selling cosmetics, they have gradually become mellow coffee.

2015-12-05
Cafes in Korea expand rapidly

Cafes in Korea expand rapidly

In November last year, a coffee shop called Coffee with you began to seize all the major business districts in Wuhan, and in less than two months, the number of chain stores increased to eight. Unlike Starbucks and COSTA's direct chain expansion to seize the Chinese market, the South Korean coffee chain operates mainly by joining.

2014-05-27
Kopi Luwak innovative model to play mashup: Guiyang's first bank

Kopi Luwak innovative model to play mashup: Guiyang's first bank "shop in the store"

Top well-known coffee chain brand Kopi Luwak tested the new business model in Guiyang, grafting the coffee shop into financial services institutions. Two years after entering Guiyang, Kopi Luwak opened its fifth branch into the bank hall. This is also the first coffee shop in Guiyang to open in a bank. On December 24, the store of Kopi Luwak's strategic cooperation with CITIC Bank officially opened on Park Road, and the store is located at

2014-12-26
Many

Many "Coffee with you" stores in Guangzhou are closed.

□ Information Times reporter Li Bingru once entered the Chinese mainland market in the name of South Korea's largest coffee chain with a high profile (caffebene), but now the good times are no longer good. A reporter from the Information Times visited the market and found that many stores in Guangzhou had been closed, and some former employees revealed that coffee accompany you had owed employees' wages, and even revealed that South Korea was suspected to have withdrawn from the Chinese market.

2015-05-13
Starbucks'

Starbucks'"black apron" strategy

In the New World (600628, stock bar) mall, which is regarded as a landmark of Chongwenmen in Beijing, Starbucks and McCoffee are only 30 meters apart, as well as two COSTA restaurants and a Pacific Coffee (601099, stock bar) nearby. This is a microcosm of Starbucks' current situation, and it is difficult for this Chinese coffee culture mentor to continue to monopolize China's chain coffee market.

2014-08-15
Behind the success of Starbucks

Behind the success of Starbucks

The waiter of the first Starbucks store is smiling and entertaining Starbucks, headquartered in Seattle, Washington, USA. After nearly 40 years of development, without advertising, it has expanded to today's full range.

2014-06-10
Chain coffee shop business plan coffee shop operation

Chain coffee shop business plan coffee shop operation

First, investment objectives and tasks 1, investment objectives 2, investment tasks 3, key to success 2, investor profile 1, investor nature 2, shareholder profile 3, operation model 3, product and service 1, product and service description 2, competitive comparison 3, resources, technology 4, future product and service plan 4, market analysis 1, market demand 2, industry development trend 3, competition

2015-08-13
Starbucks

Starbucks "combination of soil and foreign countries" to save itself.

The sharp decline in Starbucks' net profit was affected by the closure of Starbucks stores, according to industry analysts. On the one hand, closing the store needs to pay a certain fee, on the other hand, it can save the operating cost of the store. According to statistics, in July last year, Starbucks announced that it would cut 12000 jobs and close 600 stores. At the beginning of 2009, Starbucks announced that it would close 360 stores and lay off 6700 people.

2014-08-12
Have you lost the game of selling yourself or going out of business? It is all caused by excessive expansion and loose joining.

Have you lost the game of selling yourself or going out of business? It is all caused by excessive expansion and loose joining.

Like a sparkling fireworks, Korean coffee poured into China with the trend of Korean stars, suddenly brilliant, then dim. In June this year, coffee accompany you was exposed because the capital chain broke or will sell Kopi Luwak. After coffee accompany you (caffebene), another Korean coffee company has encountered a situation. Its prosperity is booming and its death is sudden. Korean coffee has turned from a hot market to a sharp decline.

2016-01-06
Four misunderstandings of coffee shop entrepreneurship, beautiful mistakes.

Four misunderstandings of coffee shop entrepreneurship, beautiful mistakes.

The operation of cafes is extremely exhausting, and one of the reasons is that its unique imported culture is not easy to grasp. How to profoundly interpret this imported culture more in line with the needs of the Chinese people is not an easy thing to do. in this regard, imitating and copying the existing successful models of other cafes is a shortcut, but shortcuts still have risks. Investment is no small matter, everything needs to be careful.

2015-10-28
Shanghai's most fashionable pop-up shop, accidentally missed, try coffee chocolate delicious

Shanghai's most fashionable pop-up shop, accidentally missed, try coffee chocolate delicious

Do you remember Line Friends, Han Han's pop-up shop together? Pop-up shops have always inspired young people's fascination with fleeting things, controlled costs more than resident stores, and become an increasingly addictive way for merchants to play. Recently opened in Shanghai several flash shops, seize the time to visit it! PLAZA 66 X LE RVE Caf Polar Ice House Pop-up Shop

2015-12-25
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