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Black curtain in the coffee industry: there is something wrong with the price, and buying beans depends on luck.

Black curtain in the coffee industry: there is something wrong with the price, and buying beans depends on luck.

Mr. Qian Zhongshu wrote a profound saying in besieged Fortress that marriage is like besieging a city. people outside the city want to go in, but people in the city want to get out. In fact, this is a perfect description of the coffee industry. But outside the siege of the coffee industry, there is a moat that makes many newcomers fall into it. Moreover, the water is extremely deep. From beans to finished products, the coffee industry

2016-10-18
Guide to

Guide to "installing tunes" in Dajinan Cafe

Looking back at that time (in fact, only a few years ago), there were only a few coffee shops in Jinan, such as Shangdao, Mingdian, and both sides of the strait, usually where white-collar workers conduct business negotiations. In recent years, however, young consumers prefer to spend in smaller, special cafes in order to show their style. The youth who don't want to pretend is not a good Wenqing, but a big Jinan coffee.

2014-07-31
Look like a god, not like Korean coffee or repeat the same mistake of table coffee.

Look like a god, not like Korean coffee or repeat the same mistake of table coffee.

On the streets of Beijing and Shanghai, there are some Korean cafes with large floor-to-ceiling windows, pastoral and forest decoration, multi-woody and retro objects, coffee mainly selling fancy sweet drinks, and Korean cafes with dessert foods such as waffle. In the last two or three years, Korean coffee has been distributed in the Chinese market and has shown a trend of rapid development. With the help of coffee products

2014-08-29
In 11 years, this curry opened the door of 300 billion coffee bean market.

In 11 years, this curry opened the door of 300 billion coffee bean market.

1. Differentiated products into the market flower house was established in November 2004, targeting women between the ages of 25 and 40 at the beginning of its establishment, trying to build a differentiated business model. Women of this age should not only be fashionable and delicate, but also healthy and beautiful, not too bound, but also high-end to the end. Although the coffee shop can represent the trend, it is not healthy and can not provide meals. At that time, fruit

2016-10-19
50% of the coffee shops don't make money by selling coffee.

50% of the coffee shops don't make money by selling coffee.

A few days ago, a "profiteering door" news that the price of Starbucks coffee in the Chinese market is fully higher than that in the United States, causing widespread debate in the society.

2014-07-11
Korean coffee brands run by cafes are caught in the storm of

Korean coffee brands run by cafes are caught in the storm of "frequent closures"

Caffe bene, a coffee brand from South Korea, closes its shop frequently and faces operational difficulties. The news stems from revelations from its internal employees to the media: coffee accompanies you due to poor management, the Chinese company is now frantically closing stores across the country, and there are a series of problems, such as arrears of wages, arrears of suppliers for goods, deceiving franchisees and so on. The employee said that the wages of most employees in October have not yet been paid.

2014-12-18
Korean coffee brands are caught in the storm of

Korean coffee brands are caught in the storm of "shop closure". Hangzhou Cafe is facing reshuffle.

Caffe bene, a coffee brand from South Korea, closes its shop frequently and faces operational difficulties. The news stems from revelations from its internal employees to the media: coffee accompanies you due to poor management, the Chinese company is now frantically closing stores across the country, and there are a series of problems, such as arrears of wages, arrears of suppliers for goods, deceiving franchisees and so on. The employee said that the wages of most employees in October have not yet been paid.

2014-12-19
In 11 years, this curry has knocked on 300 billion coffee beans market.

In 11 years, this curry has knocked on 300 billion coffee beans market.

The rapid development of coffee restaurants shows great signs of developing into a new direction of leisure catering industry. But new restaurants open every day, and many restaurants fall down quickly. The flower house first put forward the concept of curry restaurant in Beijing. Since its establishment more than ten years ago, while speeding up the expansion of the main brand, it will also launch the second and third sub-brands one after another. Always adapt to and promote the market with the strategic vision of development.

2016-10-21
Analysis and Thinking of Coffee Market in China

Analysis and Thinking of Coffee Market in China

China's coffee market capacity In 2012, China's current coffee consumption was about 80 billion yuan, and the world coffee market consumption market size in 2012 was less than 12 trillion yuan, slightly lower than the consumption scale in 2011. China's coffee consumption market has grown rapidly in the past 10 years, and the annual market growth rate is more than 15%, which is rare in the world.

2014-08-18
From crowdfunding to tearing up Taizhou Yizhong Cafe, four terms of management of the domestic coffee industry have been changed in half a year.

From crowdfunding to tearing up Taizhou Yizhong Cafe, four terms of management of the domestic coffee industry have been changed in half a year.

At present, the business of the coffee shop for 500 people is deserted, and it is different from what I thought at first. The cold weather at the front door of the coffee shop on January 15, 2016 makes Chen Xin, a native of Taizhou, crave a cup of coffee. Instead of choosing a nearby Starbucks, she and her friends pushed open the door for 500 people. This is a famous local cafe, which is opened with 1 million funds from 500 people. Crowdfunding, this new concept is right

2016-01-18
Can the deputy district governor resign to sell coffee?

Can the deputy district governor resign to sell coffee?

Author: southern weekend reporter Zhang Xueyan Southern weekend intern Min Zhenqi sent from: Jiangsu Wuxi, 2015-11-05 10:20:08 Source: southern weekend as a resigned deputy district mayor, Gu Jianwei himself has become one of the biggest selling points of starting a business, often interviewed by the media. This is a gimmick, and it has its advantages and disadvantages, he said. (photo by interviewees / photo) Wuxi, with a population of 6.5 million,

2015-11-05
Why did we lose so badly in front of Starbucks when we were both office cafes?

Why did we lose so badly in front of Starbucks when we were both office cafes?

Lou Cafe, a cafe in the office building. According to Ka sir, Starbucks has a coffee-like form in both the Empire State Building in New York and the Lenovo Building in Beijing. However, the local caf é, which entered this space earlier than Starbucks, presents another diametrically opposite group image: they are literary and artistic, docile, have no commercial intentions, and most of them struggle on the line of survival. Local building

2015-12-07
How to run a coffee shop Coffee 3.0 era

How to run a coffee shop Coffee 3.0 era

Xinzi said that the current cost recovery cycle of the coffee shop is only one year, and the slowest one can recover the cost within two years. As for the success of diffuse coffee, Xin Zixiang concluded: people remember that diffuse coffee is not because of coffee. This is similar to the famous saying written by Starbucks founder Howard Schultz in his autobiography "inject the Heart" eight years ago: Starbucks brand is better than coffee. Diffuse coffee is not

2015-01-12
Starbucks CEO's road to success Howard Schultz builds coffee kingdom

Starbucks CEO's road to success Howard Schultz builds coffee kingdom

When Howard Schultz (Howard Schultz), chairman, president and CEO of Starbucks, appeared, he routinely drew cheers and whistles from 1200 employees at the scene. Among the 300000 Starbucks employees around the world, he is an idol, not only because of his business miracles, but also because he adheres to the concept of sharing and respect within the company.

2015-09-07
The battle between coffee merchants in Shanghai is becoming more and more fierce. Kashijia competes with Starbucks.

The battle between coffee merchants in Shanghai is becoming more and more fierce. Kashijia competes with Starbucks.

In Shanghai today, the smell of coffee is floating in the air. This international metropolis, with a resident population of 25 million, not only has more than 4000 cafes, large and small, but more importantly, chain fast food restaurants and convenience stores have also fully joined the ranks of freshly ground coffee this winter, striving to get a share of the growing coffee consumption market. Behind the competitive layout is the rapid expansion of China's coffee market.

2015-03-03
The Oriental Enlightenment of Coffee

The Oriental Enlightenment of Coffee

Big players from mature markets, together with growing new forces, are painting a unique ecological picture of this brown powder drink in China in the early winter of 985. Chen Baoqing, who works at Kraft, walked quickly into a foreign hotel in Beijing in the cold wind. He has made non-stop visits to 96 such foreign-related organizations with the strong milky flavor of Maxwell coffee. But in the middle of that time,

2015-10-06
More than half of the coffee shops in China do not make money from coffee.

More than half of the coffee shops in China do not make money from coffee.

A few days ago, a "profiteering door" news that the price of Starbucks coffee in the Chinese market is fully higher than that in the United States, causing widespread debate in the society. There are doubts that Starbucks' differential pricing is contrary to the principle of fairness, but there is also a view that calculating only the cost of raw materials while ignoring other operating costs obviously lacks economic common sense, coffee belongs to a non-monopoly industry, and its pricing power should be vested in the market and

2014-08-20
More than half of the coffee shops in China do not make money from coffee.

More than half of the coffee shops in China do not make money from coffee.

A few days ago, a piece of news that the price of Starbucks coffee in the Chinese market is fully more expensive than that of the United States, causing widespread debate in the society. There are doubts that Starbucks' differential pricing is contrary to the principle of fairness, but there is also a view that calculating only the cost of raw materials while ignoring other operating costs obviously lacks economic common sense. Coffee belongs to a non-monopoly industry, and its pricing power should be vested in the market and enterprises.

2015-10-28
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