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The expansion logic of diffuse coffee: the direct operation plus cooperation model has opened more than 100 stores in three years.

The expansion logic of diffuse coffee: the direct operation plus cooperation model has opened more than 100 stores in three years.

Cost recovery in 14 months, daily turnover of X10,000 yuan (confidential), opening and decoration of more than 100 stores in three years, so the speed of the rocket, but there is a diametrically opposite name Man Coffee. Since the first one opened at the Lido Hotel in Beijing in 2011, the large-space coffee shop next to the park and community has always blossomed across the country like dandelion seeds. Even

2014-09-02

"I read China in coffee."

On weekend mornings, children run and play while eating freshly baked raspberry muffins; at dusk, middle-aged men look up in contemplation and organize a day's work; in the middle of the night, young entrepreneurs sit around their notebooks to discuss the details; there are lovers, girlfriends and partners who can enjoy the mysterious purpose of freedom and happiness brought to them by the same space sooner or later.

2014-08-29
The secret of the success of Man Coffee lies in the observation of Chinese people deep into the bone marrow.

The secret of the success of Man Coffee lies in the observation of Chinese people deep into the bone marrow.

The founder and chairman of Man Coffee, Xin Zixiang, a 64-year-old businessman, summed up the secret of his entrepreneurial success in China is a deep observation of the Chinese people. Crazy expansion: looking for a Chinese who can open five stores to interview him in his own underground office at Aijiangshan No.2, another Korean catering industry owned by Xin Zi Sang. Seeing the reporter's sudden visit, he is

2015-02-27
The Korean founder of Man Coffee tells you the secret of making coffee money.

The Korean founder of Man Coffee tells you the secret of making coffee money.

Cost recovery in 14 months, daily turnover of X10,000 yuan (confidential), opening and decoration of more than 100 stores in three years, so the speed of the rocket, but there is a diametrically opposite name Man Coffee. Since the first one opened at the Lido Hotel in Beijing in 2011, the large-space coffee shop next to the park and community has always blossomed across the country like dandelion seeds. Even

2014-08-30
From zoo coffee to coffee to accompany you, why Korean coffee is so successful?

From zoo coffee to coffee to accompany you, why Korean coffee is so successful?

In the past two years, the most popular cafes in China's first-and second-tier cities are no longer street cafes such as Starbucks and COSTA, but all kinds of cafes with Feel: coffee with you, diffuse coffee, zoo coffee, Hollis coffee, coffee on the way, and so on. But do you build it? These cafes have one thing in common: they are all founded by Koreans! Did the Koreans really get the true biography of the coffee god?

2015-09-16
The way of thinking of diffuse coffee

The way of thinking of diffuse coffee

Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be a hit. "We have opened a total of 36 stores so far, and these stores have been profitable so far." Xin Zixiang, president of Man Coffee, told Nandu reporter.

2014-05-29
How to run a coffee shop Coffee 3.0 era

How to run a coffee shop Coffee 3.0 era

Xinzi said that the current cost recovery cycle of the coffee shop is only one year, and the slowest one can recover the cost within two years. As for the success of diffuse coffee, Xin Zixiang concluded: people remember that diffuse coffee is not because of coffee. This is similar to the famous saying written by Starbucks founder Howard Schultz in his autobiography "inject the Heart" eight years ago: Starbucks brand is better than coffee. Diffuse coffee is not

2015-01-12
The secret to Korean cafe success

The secret to Korean cafe success

Which brands are the most popular cafes in China's first and second tier cities in the past two years? The answer is not Starbucks, nor COSTA, but all kinds of cafes with Feel: Coffee with You, Man Coffee, Zoo Coffee, Hollis Coffee, Road Coffee and so on. These cafes have one thing in common: they are all Korean! Coffee? Come on, it's just a little prop!

2016-06-30
Why are Koreans so successful in opening cafes?

Why are Koreans so successful in opening cafes?

Did the Koreans really get the true biography of the coffee god? How many secrets did you get? Today, let's share how successful the cafe for Shenma Koreans is: the common caf é factions on the market: European coffee shops represented by French and Italian coffee: special emphasis on the quality and taste of coffee beans. Summed up in a recent popular sentence is: a small private shop with craftsman spirit.

2016-05-31
Coffee shop operation sharing international chain coffee shop diffuse coffee

Coffee shop operation sharing international chain coffee shop diffuse coffee

Coffee shop: Overall, coffee shop is not a very good business, facing a series of problems such as high initial investment, high fixed cost, poor capital turnover efficiency, low growth rate, easy to reach the upper limit of income, fierce competition, etc. But in Zhongguancun, a place with a large population density, a large floating population and a large gathering of white-collar students, it can be said that it is second only to hotels in terms of just demand and inevitably leads to countless

2015-01-12
Why are Koreans so successful in opening cafes?

Why are Koreans so successful in opening cafes?

What are the most popular cafes in China's first-and second-tier cities in the past two years? The answer is not Starbucks or COSTA, but all kinds of cafes with Feel: coffee with you, coffee from the zoo, coffee from Hollis, coffee from the road, and so on. These cafes have one thing in common: they are all founded by Koreans!

2014-06-04
Why are Korean coffee shops so successful?

Why are Korean coffee shops so successful?

Why are Korean coffee shops so successful? Which brands are the most popular cafes in China's first and second tier cities in the past two years? The answer is not Starbucks, nor COSTA, but all kinds of cafes with Feel: Coffee with You, Man Coffee, Botanical Garden Coffee, Hollis Coffee, Road Coffee and so on. These cafes have one thing in common: they are run by Koreans! Coffee?

2015-09-10
Why are Koreans so successful in opening cafes?

Why are Koreans so successful in opening cafes?

What are the most popular cafes in China's first-and second-tier cities in the past two years? The answer is not Starbucks or COSTA, but all kinds of cafes with Feel: coffee with you, coffee from the zoo, coffee from Hollis, coffee from the road, and so on. These cafes have one thing in common: they are all founded by Koreans! Coffee? Come on, it's just a little prop!

2015-09-08
Do you know why Koreans are so successful in opening cafes?

Do you know why Koreans are so successful in opening cafes?

What are the most popular cafes in China's first-and second-tier cities in the past two years? The answer is not Starbucks or COSTA, but all kinds of cafes with Feel: coffee with you, coffee from the zoo, coffee from Hollis, coffee from the road, and so on. These cafes have one thing in common: they are all founded by Koreans! Coffee? Come on, it's just a little prop!

2015-05-21
Why are Koreans so successful in opening cafes?

Why are Koreans so successful in opening cafes?

What are the most popular cafes in China's first-and second-tier cities in the past two years? The answer is not Starbucks or COSTA, but all kinds of cafes with Feel: coffee with you, coffee from the zoo, coffee from Hollis, coffee from the road, and so on. These cafes have one thing in common: they are all founded by Koreans! Why are Koreans so successful in opening cafes? In these two years,

2015-01-21
Why do Koreans open cafes so successfully? the characteristics of ice drop coffee in Chinese coffee network

Why do Koreans open cafes so successfully? the characteristics of ice drop coffee in Chinese coffee network

Why are Koreans so successful in opening cafes? Release time: what are the most popular cafes in China's first-and second-tier cities in 2014-06-07? The answer is not Starbucks or COSTA, but all kinds of cafes with Feel: coffee with you, coffee from the zoo, coffee from Hollis, coffee from the road, and so on. These cafes have one thing in common.

2016-04-20
Open Coffee Shop Business School: Why are Koreans so successful in opening coffee shops?

Open Coffee Shop Business School: Why are Koreans so successful in opening coffee shops?

What brands are the most popular cafes in China's first-tier and second-tier cities in the past two years? The answer is not Starbucks, nor COSTA, but all kinds of cafes with Feel: Coffee with You, Man Coffee, Zoo Coffee, Hollis Coffee, Road Coffee and so on. These cafes have one thing in common: they are all Korean! Coffee? Come on, it's just a little prop!

2015-02-18
The way to run a cafe Why are Koreans so successful in opening cafes?

The way to run a cafe Why are Koreans so successful in opening cafes?

What are the most popular cafes in China's first-and second-tier cities in the past two years? The answer is not Starbucks or COSTA, but all kinds of cafes with Feel: coffee with you, coffee from the zoo, coffee from Hollis, coffee from the road, and so on. These cafes have one thing in common: they are all founded by Koreans! Coffee? Come on, it's just a little prop!

2015-04-01
Why are Koreans so successful in opening cafes? Coffee is just a prop.

Why are Koreans so successful in opening cafes? Coffee is just a prop.

What are the most popular cafes in China's first-and second-tier cities in the past two years? The answer is not Starbucks or COSTA, but all kinds of cafes with Feel: coffee with you, coffee from the zoo, coffee from Hollis, coffee from the road, and so on. These cafes have one thing in common: they are all founded by Koreans! Coffee? Come on, it's just a little prop!

2014-06-05
The profit logic of coffee: selling coffee or selling lifestyle

The profit logic of coffee: selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2014-08-15
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