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The third wave of coffee is coming. Do you see clearly the nature of the coffee market in first-and second-tier cities?

The third wave of coffee is coming. Do you see clearly the nature of the coffee market in first-and second-tier cities?

When coffee entered the third wave, the coffee market in the mainland also responded quickly and converged. In recent years, from north to south, from busy roads to alleys turning left and right, buildings or tree-lined alleys, all kinds of cafes can be seen. In booming big cities, coffee has become a necessity for modern people, starting with Starbucks teaching us what coffee is.

2015-03-28
Why are Koreans so successful in opening cafes?

Why are Koreans so successful in opening cafes?

What are the most popular cafes in China's first-and second-tier cities in the past two years? The answer is not Starbucks or COSTA, but all kinds of cafes with Feel: coffee with you, coffee from the zoo, coffee from Hollis, coffee from the road, and so on. These cafes have one thing in common: they are all founded by Koreans! Why are Koreans so successful in opening cafes? In these two years,

2015-01-21
Coffee + black tea, Wa is going to launch such a new drink.

Coffee + black tea, Wa is going to launch such a new drink.

Coffee + black tea, Wa is going to launch such a new drink. Previously ploughing the third-and fourth-tier markets, it said it would return to first-and second-tier cities with new products, including Wa crystal diamond water, Edison cheese yogurt, Maoyuan coffee and so on. Recently, it has added a new product. Wa revealed that it will launch a seasoned tea drink called Cafa Teaka.

2016-08-10
Wait for the introduction of Ta Coffee domestic coffee chain brand

Wait for the introduction of Ta Coffee domestic coffee chain brand

The Beautiful New World Fashion Group is a wholly-owned sub-group of Caihe International Group and so on. Since its inception, the Group has always been committed to establishing a diversified development model in the field of fashion industry. At the same time, through the business model of incubation + operation + management, the group continues to develop in the field of fashion consumption, and successfully explores a unique multi-field and cross-platform development model. Beautiful Pliocene

2015-08-05
Coffee, Indonesian, Dutch

Coffee, Indonesian, Dutch

In the process of promoting coffee to the world, the Dutch have spared no effort. Since Venice merchants resold coffee all over Europe at the end of the 16th century, the Dutch were unwilling to become second-tier traders and tried to grow their own coffee. Nicholas of Amsterdam in 1696. Nicolaas Witson was the first to suggest to his superiors that coffee should be grown

2014-05-21
The process coffee culture that promotes coffee to the world

The process coffee culture that promotes coffee to the world

In the process of promoting coffee to the world, the Dutch have spared no effort. Since Venice merchants resold coffee all over Europe at the end of the 16th century, the Dutch were unwilling to become second-tier traders and tried to grow their own coffee. Nicholas of Amsterdam in 1696. Nicolaas Witson was the first to suggest to his superiors that coffee should be grown

2015-07-29
Behind the rapid expansion of coffee with you and diffuse coffee: coffee is just a prop.

Behind the rapid expansion of coffee with you and diffuse coffee: coffee is just a prop.

Communicating with Zhuang Jingyang, founder of Dajia Tea, he revealed that the real reason behind the success of many cafes and teahouses is not selling tea and coffee, but selling space. This is why Korean coffee shop brands have been invincible recently. The most popular cafe brand in China's first-and second-tier cities in the past two years is neither Starbucks nor COSTA, but a variety of Feel brands.

2014-09-23
Analysis on Brand Competition of chain Coffee Shop Top 20 Coffee chains

Analysis on Brand Competition of chain Coffee Shop Top 20 Coffee chains

Analysis of Brand Competition of chain Cafe 1. Starbucks, Costa system characteristics: location, a kind of city business district. Rents in the business district are growing rapidly, and peer-to-peer bargaining is common. The business model adopts a direct operation model, and the scope and speed of expansion are slow when there is no capital entry. 2. The joining fee and threshold of Shangdao coffee chain brand is too high, and the mode of first-tier city and first-tier city.

2015-11-06
Boutique Coffee Brand Korean Coffee Brand which Chinese Coffee Network

Boutique Coffee Brand Korean Coffee Brand which Chinese Coffee Network

Coffee with you: Korea's largest coffee chain, since its establishment in 2008, has more than 900stores in Korea, in addition to coffee, but also sells a variety of high-end tea, lattes, fruit juices, waffles, breads and so on, there are more than 1200 global chain stores. Entered the Chinese market in March 2012 and quickly blossomed in first-and second-tier cities. Zoo Coffee: founded in 2009 and will be available in 2011

2016-06-04
There is another possibility for McCoffee to settle in Zhengzhou and enjoy a slow life.

There is another possibility for McCoffee to settle in Zhengzhou and enjoy a slow life.

Noisy, not the characteristics of a metropolis, precipitation, can make people peace of mind. Zhengzhou, which is still a second-tier city, is expanding and developing at an amazing speed. Dust and excavators only make people anxious, but enjoying a cup of coffee may be able to comfort the souls of modern people and enjoy life slowly. It is precisely because of this market demand that McDonald's [Weibo] McCoffee is entering the country.

2014-07-31
Brief introduction and grading of Ethiopian Coffee beans

Brief introduction and grading of Ethiopian Coffee beans

Most of the sun-processed coffee in eastern Ethiopia are grade 4 or grade 5 (G4, G5). In many cases, level 4 coffee is marked as level 5 in order to reduce taxes. At present, the grading is not uniform and a bit messy, because there are also first-and second-tier (Grand G2) Yirga Cheffe coffee processed by solarization, but the highest grade of Harald (Harar) is level four (

2016-06-01
An introduction to the Coffee Culture in Ethiopia

An introduction to the Coffee Culture in Ethiopia

In many cases, level 4 coffee is marked as level 5 in order to reduce taxes. The current classification is not uniform and messy, because there are also first-and second-tier (Grand G2) Yirga Cheffe processed by tanning, but the highest level of Harald (Harar) is level four (G4). The coffee-producing areas of Ethiopia are Sidamo, Harald and Yegashafi (

2016-06-01
New York Cafe

New York Cafe

In the spare afternoon, it is definitely a pleasure to sit in the open-air coffee bar on New York's Fifth Avenue, listen to a piece of light music and taste a cup of frothy cappuccino made by the barista himself. Not long ago, however, it was an extravagant hope, when New Yorkers didn't think it was a great thing to make coffee. Compared with the economy of New York, in the coffee industry it is only

2014-08-13
What is the attraction of Korean cafes?

What is the attraction of Korean cafes?

What are the most popular cafes in China's first-and second-tier cities in the past two years? The answer is not Starbucks or COSTA, but all kinds of cafes with Feel: coffee with you, coffee from the zoo, coffee from Hollis, coffee from the road, and so on. These cafes have one thing in common: they are all founded by Koreans! Coffee? Come on, it's just a little prop!

2014-11-05
Why are Koreans so successful in opening cafes?

Why are Koreans so successful in opening cafes?

What are the most popular cafes in China's first-and second-tier cities in the past two years? The answer is not Starbucks or COSTA, but all kinds of cafes with Feel: coffee with you, coffee from the zoo, coffee from Hollis, coffee from the road, and so on. These cafes have one thing in common: they are all founded by Koreans!

2014-06-04
New York Coffee, return to

New York Coffee, return to "elaborate work"

In the spare afternoon, it is definitely a pleasure to sit in the open-air coffee bar on New York's Fifth Avenue, listen to a piece of light music and taste a cup of frothy cappuccino made by the barista himself. Not long ago, however, it was an extravagant hope, when New Yorkers didn't think it was a great thing to make coffee. Compared with the economy of New York, in the coffee industry it is only

2014-07-25
Why are Koreans so successful in opening cafes?

Why are Koreans so successful in opening cafes?

What are the most popular cafes in China's first-and second-tier cities in the past two years? The answer is not Starbucks or COSTA, but all kinds of cafes with Feel: coffee with you, coffee from the zoo, coffee from Hollis, coffee from the road, and so on. These cafes have one thing in common: they are all founded by Koreans! Coffee? Come on, it's just a little prop!

2015-09-08
New York Coffee returns to

New York Coffee returns to "elaborate work"

In the spare afternoon, it is definitely a pleasure to sit in the open-air coffee bar on New York's Fifth Avenue, listen to a piece of light music and taste a cup of frothy cappuccino made by the barista himself. Not long ago, however, it was an extravagant hope, when New Yorkers didn't think it was a great thing to make coffee. Compared with the economy of New York, in the coffee industry it is only

2015-03-04
New York Coffee, return to

New York Coffee, return to "elaborate work"

In the spare afternoon, it is definitely a pleasure to sit in the open-air coffee bar on New York's Fifth Avenue, listen to a piece of light music and taste a cup of frothy cappuccino made by the barista himself. Not long ago, however, it was an extravagant hope, when New Yorkers didn't think it was a great thing to make coffee. Compared with the economy of New York, in the coffee industry it is only

2015-04-24
New York Coffee, return to

New York Coffee, return to "elaborate work"

In the spare afternoon, it is definitely a pleasure to sit in the open-air coffee bar on New York's Fifth Avenue, listen to a piece of light music and taste a cup of frothy cappuccino made by the barista himself. Not long ago, however, it was an extravagant hope, when New Yorkers didn't think it was a great thing to make coffee. Compared with the economy of New York, in the coffee industry it is only

2015-06-17
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