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Coffee knowledge from Kopi Luwak to Starbucks to Brand Marketing

Coffee knowledge from Kopi Luwak to Starbucks to Brand Marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-05-20
The White Coffee Index is used to measure the quality of life in several high-tech cities.

The White Coffee Index is used to measure the quality of life in several high-tech cities.

The "White Coffee Index" is used to measure the quality of life in several major technology cities. Don't worry about the double espresso or cappuccino. Now White Coffee is the number one fashion geek in the world.

2015-11-05
A cup of coffee a day can prevent oral cancer

A cup of coffee a day can prevent oral cancer

Drinking a few cups of coffee a day can prevent oral and throat cancer, according to Japanese researchers. Japanese consume a lot of coffee every year, while the number of male patients with esophageal cancer is also high. In order to explore whether coffee can play a role in cancer prevention, Dr. Yoshihiro Naguma of Tohoku University in Japan and his colleagues surveyed the number of people who drank coffee and other diets provided by the Japanese Journal of Psychosomatic Research.

2014-05-12
Masked palm civet Coffee and Kopi Luwak in Yunnan

Masked palm civet Coffee and Kopi Luwak in Yunnan

In fact, the number of civets is extremely rare and they are not very interested in coffee fruits. The number one contributor to Kopi Luwak is masked palm civet. Masked palm civet is a kind of carnivorous cat. because of their omnivorous properties, they occasionally eat coffee and fruit for taste while eating birds and insects, which has caused great disaster and has become the most expensive coffee bean processing factory in the world. Kopi Luwak also works with masked palm civet

2015-02-12
Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain

Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain

Recently, I quietly noticed that cat feces coffee is expanding rapidly, which naturally reminds people of Starbucks in the United States, Shangdao Coffee in Taiwan, Green Pavilion in Guangzhou, Old Tree Coffee in Shenzhen, etc. Kopiluwak Coffee has been registered in the domestic market for some time, and is still generally understood in the market, although it is produced from Indonesian coconut cat feces.

2014-04-27
The development of Kopi Luwak from Starbucks to Starbucks to brand marketing

The development of Kopi Luwak from Starbucks to Starbucks to brand marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-03-16
In the era of Cafe Entrepreneurship, Entrepreneurship Coffee enters the era of Free

In the era of Cafe Entrepreneurship, Entrepreneurship Coffee enters the era of Free

Speaking of Zhongguancun Entrepreneurship Street, what is your first impression? The start-up coffee with garage coffee, 3W coffee and Binggo coffee all over the block has undoubtedly left the deepest impression. And just at the north entrance of this entrepreneurial street, a new entrepreneurial cafe has opened. The area of this entrepreneurial cafe called Juchuang Space is not large, but it is crowded with young entrepreneurs planning their own.

2015-03-17
Introduction of Coffee Grinding Machine

Introduction of Coffee Grinding Machine

The usage of the grinder is to grind the beans before brewing. There are two kinds of domestic mills: manual and electric. The manual type is used if the number is small, while the electric type is more convenient for the large number of people. With the bubbling apparatus to determine the grinding method (particle size) the manual grinder should be careful not to produce friction heat only. And pay attention to whether it is mixed with other things. The granules of ground coffee beans are large.

2014-12-11
Yunnan Coffee beans masked palm civet Coffee and Kopi Luwak

Yunnan Coffee beans masked palm civet Coffee and Kopi Luwak

In fact, the number of civets is extremely rare and they are not very interested in coffee fruits. The number one contributor to Kopi Luwak is masked palm civet. Masked palm civet is a kind of carnivorous cat. because of their omnivorous properties, they occasionally eat coffee and fruit for taste while eating birds and insects, which has caused great disaster and has become the most expensive coffee bean processing factory in the world. Kopi Luwak also works with masked palm civet

2015-04-02
Some compounds in healthy coffee are good for your health.

Some compounds in healthy coffee are good for your health.

In 1980, the import of natural coffee in the United States reached 3.872 billion US dollars, and the per capita coffee consumption in the United States began to decline in 1983, from 7.6lb in 1983 to 7.4lb in 1985, mainly due to a large number of medical articles condemning coffee. Coffee has become a villain with many side effects, and coffee is considered to be the number one enemy affecting American public health. Now,

2014-10-31
Drinking coffee should not make women infertile by drinking too much coffee.

Drinking coffee should not make women infertile by drinking too much coffee.

As a woman, do you know your body? How do you cherish your body from adolescence to menopause? When one question after another is in front of you, do you feel at a loss and uneasy? Ping an Health Network takes you into the secret garden of women's bodies, with the most intimate guidance and the most practical information to let you know the health problems you face in each physiological period. Coffee is when

2015-07-02
Korean cafes are on fire in China. The most injured is Pizza Hut.

Korean cafes are on fire in China. The most injured is Pizza Hut.

Korean coffee shops rise, the most injured opponent is not Starbucks. Korean cafes have been gaining momentum in China in the past two years. In addition to coffeebene, which ranks first in South Korea, maancoffee opened by Koreans in China and various theme cafes similar to zoocoffee have soared in popularity in China. A lot of people think Korean coffee shops

2015-01-12
Eat a healthy diet in spring. Don't be greedy for coffee.

Eat a healthy diet in spring. Don't be greedy for coffee.

Many people take stimulants such as coffee to relieve fatigue when they feel tired, but in the long run, they may do more harm than good. 1. Eat a large number of fresh fruits and vegetables in the fresh food diet, which does not contain preservatives and additives, which may relieve discomfort with the body. You know, the food that makes your intestines uncomfortable

2014-06-14
Q-Grader examination experience and examination form Coffee examination Notes

Q-Grader examination experience and examination form Coffee examination Notes

There are 8 major items and 20 subjects in the Q-Grader examination. The first major item (4 subjects) was tested together in 2 subjects, with a time limit of 1 hour; the second major item (1 subject) was graded for 1 hour; the third major item (2 subjects) was graded for cooked beans; the fourth major item (1 subject) was limited to 1 hour for organic acid; the fifth item (3 subjects) was limited for 1 hour; and the sixth major item (3 subjects) was limited for 1 hour.

2015-09-07
Cafes have sprung up all over China. Chinese people like to drink milk coffee and are disgusted with the soil.

Cafes have sprung up all over China. Chinese people like to drink milk coffee and are disgusted with the soil.

Industry insiders say that China's coffee consumption is growing at an annual rate of 15%, while the global average rate is 2%, so China is the fastest growing coffee market in the world.

2015-11-27
Studies have found that coffee contains a large number of antioxidants can inhibit liver cancer.

Studies have found that coffee contains a large number of antioxidants can inhibit liver cancer.

According to Singapore's Lianhe Zaobao, Lasson of the Karolinska College of Medicine in Sweden and Dr. Volcker jointly published a report in the American Journal of Gastroenterology. The medical community has accumulated a lot of research data on the potential benefits of coffee on liver function and liver disease over the past 20 years: several studies have found that drinking coffee is inversely proportional to liver enzyme levels, while liver enzyme levels are associated with risk.

2015-01-21
What are the advantages and disadvantages of drinking coffee?

What are the advantages and disadvantages of drinking coffee?

Picture: he Hongzao many people like to drink coffee now, that is because the caffeine in coffee is the most eye-catching of all the ingredients of coffee. The greatest bitterness in coffee flavor is caused by caffeine. Caffeine is a softer stimulant in coffee, which can improve the sensitivity and attention of the human body, accelerate the metabolism of the human body, and improve the human body.

2014-07-29
The method of brewing coffee by hand with filter paper.

The method of brewing coffee by hand with filter paper.

★ uses filter paper to brew the easiest method [characteristic] the simplest coffee brewing method. The filter paper can be discarded immediately after being used once, which is more sanitary and easy to clean up. The amount of boiled water and the method of injection can also be adjusted. One person can also brew, which is the best way to brew a small number of people. The focus of brewing coffee is similar to that of cloth bag brewing, choosing coffee beans that have been roasted for a long time.

2015-06-20
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