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Costa opens a brand new concept store with Starbucks to form a differentiation-oriented competition for cafes.

Costa opens a brand new concept store with Starbucks to form a differentiation-oriented competition for cafes.

Core tip: this year, the total number of Costa stores in China is 344, and its competitor Starbucks has opened more than 1700 stores. Six years ago, Costa opened 2.5 times faster stores in Beijing alone than Starbucks, and Bosmiao, then president of Costa Asia, claimed that it would open 2500 stores by 2018. From a close match to lagging behind Starbucks (Special Reading)

2015-12-08
Nestle Coffee Dolce Gusto and MINI cross-border to create a new coffee experience

Nestle Coffee Dolce Gusto and MINI cross-border to create a new coffee experience

Nestle Coffee Dolce Gusto, which is popular in Europe and America, has entered the coffee market with personality and creativity since it entered China.

2015-12-24
Starbucks will launch single cup coffee products to go on sale in March next year

Starbucks will launch single cup coffee products to go on sale in March next year

According to the Wall Street Journal on the 31st, Starbucks co. SBUX) said it will launch coffee bags for Green Mountain Coffee Roasters Inc. (GMCR) single-cup coffee machines in the United States from November, when consumers can buy the new product in grocery stores and specialty retail stores. Reported that the move will expand Starbucks in the size of close to 2

2014-04-27
Nestl é launched a ready-to-drink coffee that can compete with freshly brewed coffee in convenience stores.

Nestl é launched a ready-to-drink coffee that can compete with freshly brewed coffee in convenience stores.

In recent years, China's ready-to-drink coffee market has grown rapidly. According to Euromonitor, the market for instant coffee reached 5.487 billion yuan in 2014, an increase of 22% over the same period last year, and is expected to reach 9.193 billion yuan by 2017, equivalent to a growth rate of 67.5% in three years. Although the market share of ready-to-drink coffee currently occupies the largest market share.

2016-10-19
Starbucks in the United States massage latte macchiato into a coffee list of the sixth drink coffee's new work

Starbucks in the United States massage latte macchiato into a coffee list of the sixth drink coffee's new work

Starbucks announced the launch of a new coffee latte Latte Macchiato on January 5 in the American market (Canada, the United States and most Latin American countries). This is their sixth drink fixed to the coffee list after the Flat White in 2015. After hearing this name, you may wonder, aren't lattes and macchiato two different kinds of coffee? According to the official

2016-01-07
Pacific Coffee China mainland stores break 100 will push the first

Pacific Coffee China mainland stores break 100 will push the first "capsule machine"

In the past September, Pacific Coffee has more than 100 stores in Mainland China! The opening of the 100th store, Beijing Xiushui Store, heralds a new milestone in Pacific Coffee's development in mainland China. To this end, each store has launched a series of celebration activities, including: free coffee for the first customer on the first day of opening, limited gifts for 100 stores within one week of opening

2014-04-27
What else does Starbucks sell besides coffee?

What else does Starbucks sell besides coffee?

As the world's largest coffee chain, Starbucks is also expanding its market in China, opening an average of one new store every day. So does the industry giant just sell coffee? In fact, it is also a technology company. China was Starbucks' fastest growing retail market in 2014.

2015-08-14
Starbucks launches blue mountain coffee beans with a national limit of 3504 packs

Starbucks launches blue mountain coffee beans with a national limit of 3504 packs

If you say that Starbucks is not quality coffee, it may now respond: I have Blue Mountain Coffee! Starting this year (January 26), Starbucks will launch a new bean Blue Mountain Coffee at Valenderford Manor in Jamaica at its Starbucks Reserve store, with a national limit of 3504 packets. 250 grams of beans cost 388 yuan, even in the Zhenxuan series

2016-02-26
Coca-Cola enters the mainland coffee market again and takes the lead in Hangzhou.

Coca-Cola enters the mainland coffee market again and takes the lead in Hangzhou.

Unexpectedly, Coca-Cola also has coffee. Is this to compete with Nestle and Starbucks for business? Yesterday, Xiao Qin, who was shopping in a supermarket in the west of the city, accidentally found a new face on the coffee and beverage shelf. After the beverage industry has said goodbye to the golden era of high growth, instant coffee, a niche beverage market with a high compound growth rate of 34.2%, is making it a new favorite in the industry. In contact with Nestle

2016-06-27
New Coffee Technology Bruvelo Mini Intelligent Coffee Machine automatic Grinding and brewing

New Coffee Technology Bruvelo Mini Intelligent Coffee Machine automatic Grinding and brewing

Around this time last year, Bruvelo launched a crowdfunding campaign on Kickstarter to launch an Internet-connected, single-cup coffee maker. The crowdfunding was very encouraging at the time, but Dustin Sell, the maker of Bruvelo, finally terminated the project. Although last year's crowdfunding project was close to raising 150000 US dollars, Dustin finally realized

2016-05-21
The Humanities of the New Coffee Exhibition in the Wude Palace of Beigang

The Humanities of the New Coffee Exhibition in the Wude Palace of Beigang

The Wude Palace in Beigang, Yunlin recently launched an exhibition featuring the integration of religious arts and literature, as well as the fragrance of fashionable coffee, and the scene was filled with humanistic atmosphere. The Beigang Wude Palace of the ancestral Temple of the God of Wealth on Wulu Road in Taiwan combines the cultural characteristics of leisure, art, and religion to launch a fashionable cafe and hold a two-month photography exhibition with the theme of Taiwan's traditional beliefs and cultural tracks. Lin Anle, chairman of the Wude Palace in Beigang, pointed out that the biography

2014-04-27
Brands should not be

Brands should not be "from one to the whole"

Marketing has nothing to do with good ideas, marketing is about consistency and credibility.

2014-07-14
From Anna Su, S'well to Moleskine, Starbucks has another wave of New year's greetings!

From Anna Su, S'well to Moleskine, Starbucks has another wave of New year's greetings!

During the New year, Starbucks always launches some timely works for fans to collect and give gifts.

2016-01-05
Instant Coffee Market Growth Slows, Nestle Lacks High Growth Potential

Instant Coffee Market Growth Slows, Nestle Lacks High Growth Potential

What about the world's largest food retailer, which is slowing down the instant coffee market, lacks brands with high growth potential and struggles to integrate with local companies? Nestle, the world's largest food company, has tasted the bitter taste of coffee in the Chinese market. Five years later, Nestle replaced the full package of instant coffee. The classic coffee color was replaced with a bright red, and the salesman did so

2016-07-14
Fancy Coffee making skills Hua Diao Mocha Coffee

Fancy Coffee making skills Hua Diao Mocha Coffee

In the history of coffee, there is no shortage of coffee drinks mixed with western wine, but Chinese wine combined with western-style coffee, and officially launched for the market, is still the first in the industry: daughter red coffee? What kind of taste is this? Or, in the bookstore with a strong flavor of Chinese traditional culture, the smell of scholarly coffee, time travel, the combination of Chinese and Western, delicious more wonderful. Pacific Coffee (Pacific Coffee)

2015-02-05
Flower full moon-flower carving mocha coffee

Flower full moon-flower carving mocha coffee

In the history of coffee, there is no shortage of coffee drinks mixed with western wine, but Chinese wine combined with western-style coffee, and officially launched for the market, is still the first in the industry: daughter red coffee? What kind of taste is this? Or, in the bookstore with a strong flavor of Chinese traditional culture, the smell of scholarly coffee, time travel, the combination of Chinese and Western, delicious more wonderful. Pacific Coffee (Pacific Coffee)

2015-04-29
How many tricks are there in Starbucks' red cups?

How many tricks are there in Starbucks' red cups?

A lot of people are waiting for this day. On Nov. 3, all Wechat stores in China changed to use red paper cups, which are all available on Starbucks moments and on various social networks. The temperature in most cities dropped sharply on this day, and everyone was bored but cheerful to announce the coming of winter. Stores in other countries around the world also replaced the latest ones around this day.

2015-11-13
Coffee information Starbucks boutique coffee experience sales model

Coffee information Starbucks boutique coffee experience sales model

Premium, exclusive, tailor-made and niche, Starbucks continues to attract customers' attention with novel consumer concepts. Recently, Starbucks has once again revolutionized their business model. The company plans to launch its select coffee experience model in Seattle by the end of this year, a new roasting cafe consisting of a small batch coffee roaster and a coffee tasting room. According to Starbucks,

2015-01-12
Foldable four-cup silicone thermos (SlickBoil)

Foldable four-cup silicone thermos (SlickBoil)

Abstract: this four-cup silicone kettle launched by Cuissential adds a new style to silicone products. Unlike the traditional hot water kettle, it can not only squeeze and fold to save space when not in use, but also does not contain BPA. If we look around, we will find that products made of silica gel are springing up one after another.

2016-04-29
Lavazza announces launch of biodegradable coffee capsules

Lavazza announces launch of biodegradable coffee capsules

World-renowned coffee company Lavazza recently announced that it will launch biodegradable coffee capsules by the end of this year. The company is working with biomaterial company Novamont to develop capsule accessories for Lavazza Min espresso machines. The capsule was made of Mater-Bi 3G material. This is a kind of renewable biomaterial made from thistle plant fiber. At present, it is on the market

2015-04-02
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