Starbucks Co.(SBUX) said it will launch Green Mountain Coffee Roasters Inc. in the U.S. starting in November, the Wall Street Journal reported Wednesday. (GMCR) coffee packs for single-cup coffee makers, which consumers will be able to buy in grocery stores and specialty retail outlets.
The move will expand Starbucks 'presence in the nearly $2 billion single-cup coffee market and dispel speculation that Starbucks will launch its own single-cup coffee machine, although the company has not ruled out such a plan in the future.
Starbucks single-cup coffee will be sold in Canada starting in March and through direct-sales websites starting in August. The company also plans to sell the product through Starbucks retail stores in the U.S. and Canada later in 2012.
(Editor: Leo)
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