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What kind of marketing strategy increases the performance of a cafe by 600%?

What kind of marketing strategy increases the performance of a cafe by 600%?

A coffee shop has not been very well run, the turnover is mediocre, but after that, the sales volume of the coffee shop has been increased by 600%. How can this be done? What kind of marketing strategy has made it change so much? First, tell the related merchants that if they spend more than 100 yuan here, they will give you a 100 yuan shopping card and a cup of coffee. Of course, this shopping card is a shopping card from the cafe.

2015-04-09
Baristas reveal the secrets of their careers. Baristas simply pull flowers and beat milk foam.

Baristas reveal the secrets of their careers. Baristas simply pull flowers and beat milk foam.

The barista is simply doing flower pulling and playing milk foam? Do baristas really earn tens of thousands of dollars a month? This morning, the Hangzhou coffee industry held the Masters for the first time, and baristas from Hangzhou, Ningbo and Guangdong appeared mysteriously to compete. They compete for strength through three parts: coffee knowledge written test, coffee bean species identification, coffee tasting and operation. Contestants.

2015-10-23
Starbucks

Starbucks "do as the Romans do"

On a sunny morning in Paris, Marion Bayod huddles behind a small table in Le Cactus, a street-side cafe she has frequented for years, in the elegant and fashionable Marais district. She glanced at the Starbucks opposite. I never go to Starbucks. It's boring, coffee is mediocre, and expensive, says Bayod, a 35-year-old masseur who's working with a waitress

2014-04-27
How to drink Double espresso double espresso

How to drink Double espresso double espresso

Double espresso double espresso is basically a male drink, energetic and unpretentious, and an enhanced version of kung fu coffee for real coffee ghosts.

2014-05-19
Timor (Tim)

Timor (Tim)

Timor: a hybrid of Arabica and Robusta found in East Timor, but closer to Arabica because its chromosomes are 44 in Arabica rather than 22 in Robusta. Tim's sour taste is low, lack of characteristics, Taiwan is often used to make low-cost formula beans, but East Timor also has washed high-altitude purebred Tibica, which has entered the boutique market in the United States

2014-06-28
The flavor of coffee from the place of origin

The flavor of coffee from the place of origin

After coffee beans spread to all parts of the world, due to the different climate, soil quality, planting methods and processing methods, the taste of coffee beans can be said to be completely different. Here is a list of the basic flavor characteristics of Arabica coffee beans from different producing areas (it should be noted that the flavor of coffee produced by different producing areas and different farms in the same place will be different. Some coffee products are generally believed to be

2014-07-01
Classification of coffee

Classification of coffee

Coffee trees can be roughly divided into five types, of which Arabica and Robusta are more common. Arabica species, which account for more than 70% of the world's total output, are generally grown on slopes above 900 meters above sea level and are mostly found in tropical high-altitude areas such as Central and South America, East Africa, Southeast Asia and Hawaii. It has pleasant aroma and rich taste, and this tree species needs to be more

2014-08-13
Arabica doesn't mean good coffee!

Arabica doesn't mean good coffee!

The area where coffee grows is about between the Tropic of Cancer, so this zone is also known as the coffee zone (Coffee Zone).

2014-08-20
Double espresso

Double espresso

Basically, this is a specially male drink, energetic and unhypocritical, and an enhanced version of kung fu coffee for real coffee ghosts. Double does not mean doubling the amount of coffee, but the same amount of water, double the amount of coffee powder, coffee still looks like that, but the concentration has doubled. The level is equivalent to the essence of spirits and perfumes in alcohol.

2014-08-21
The flavor of coffee from the origin of coffee beans

The flavor of coffee from the origin of coffee beans

After coffee beans spread to all parts of the world, due to the different climate, soil quality, planting methods and processing methods, the taste of coffee beans can be said to be completely different. Here is a list of the basic flavor characteristics of Arabica coffee beans from different producing areas (it should be noted that the flavor of coffee produced by different producing areas and different farms in the same place will be different. Some coffee products are generally believed to be

2014-09-19
The Flavor of Coffee from Fine Coffee

The Flavor of Coffee from Fine Coffee

After coffee beans spread to all parts of the world, due to the different climate, soil quality, planting methods and processing methods, the taste of coffee beans can be said to be completely different. Here is a list of the basic flavor characteristics of Arabica coffee beans from different producing areas (it should be noted that the flavor of coffee produced by different producing areas and different farms in the same place will be different. Some coffee products are generally believed to be

2014-11-13
Coffee from different regions has different flavors.

Coffee from different regions has different flavors.

After coffee beans spread to all parts of the world, due to the different climate, soil quality, planting methods and processing methods, the taste can be said to be completely different. The basic characteristics of the taste of Arabica coffee beans from various major producing areas are listed below. Something commonly thought of as coffee

2015-09-25
MiyazakiHayao theme Cafe Ghibli Cafe Japanese cartoons

MiyazakiHayao theme Cafe Ghibli Cafe Japanese cartoons

Ghibli Cafe, Ghibli Cafe, in the Ghibli Museum. After visiting the Ghibli Museum, I saw this sunny fairy tale cafe. Cafes from decoration to food design, are full of Ghibli elements, red pig, little witch, fans must be very fond of. There is a Chinese menu in the cafe, and there are many Chinese fans here. MiyazakiHayao is in the middle

2016-07-12
Italian coffee, double espresso.

Italian coffee, double espresso.

Basically, this is a specially male drink, energetic and unhypocritical, and an enhanced version of kung fu coffee for real coffee ghosts. Double does not mean doubling the amount of coffee, but the same amount of water, double the amount of coffee powder, coffee still looks like that, but the concentration has doubled. The level is equivalent to the essence of spirits and perfumes in alcohol.

2014-09-15
Coffee flavor table of the place where the coffee is produced.

Coffee flavor table of the place where the coffee is produced.

After coffee beans spread to all parts of the world, due to the different climate, soil quality, planting methods and processing methods, the taste of coffee beans can be said to be completely different. Here is a list of the basic flavor characteristics of Arabica coffee beans from different producing areas (it should be noted that the flavor of coffee produced by different producing areas and different farms in the same place will be different. Some coffee products are generally believed to be

2014-11-21
Flavor characteristics of Coffee from producing area

Flavor characteristics of Coffee from producing area

After coffee beans spread all over the world, due to the different climate, soil quality, planting methods and processing methods, the taste of coffee beans can be said to be completely different. The basic flavor characteristics of Arabica coffee beans from different major producing areas are listed below.

2014-05-14
The way to drink double espresso

The way to drink double espresso

Double espresso double espresso is basically a male drink, energetic and unpretentious, and an enhanced version of kung fu coffee for real coffee ghosts. Double does not mean doubling the amount of coffee, but the same amount of water, double the amount of coffee powder, coffee still looks like that, but the concentration has doubled. The level is equivalent to wine.

2014-09-27
What are the categories of coffee?

What are the categories of coffee?

Coffee trees can be roughly divided into five types, of which Arabica and Robusta are more common. Arabica species, which account for more than 70% of the world's total output, are generally grown on slopes above 900 meters above sea level and are mostly found in tropical high-altitude areas such as Central and South America, East Africa, Southeast Asia and Hawaii. Its pleasant aroma, rich taste, and the need for this tree species

2015-08-26
Common knowledge of espresso Double espresso

Common knowledge of espresso Double espresso

Basically, this is a male drink, strong and unpretentious, but also for the real coffee ghost prepared by the enhanced version of kung fu coffee. Double doesn't mean double the amount of coffee, it means double the amount of water, double the amount of coffee powder, and the coffee looks the same, but it's twice as strong. The level is equivalent to the spirit in alcohol and the essence in perfume.

2015-01-20
Espresso knowledge double espresso

Espresso knowledge double espresso

Basically, this is a specially male drink, energetic and unhypocritical, and an enhanced version of kung fu coffee for real coffee ghosts. Double does not mean doubling the amount of coffee, but the same amount of water, double the amount of coffee powder, coffee still looks like that, but the concentration has doubled. The level is equivalent to the essence of spirits and perfumes in alcohol.

2015-01-08
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