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What is coffee roasting? How to judge the roasting of coffee beans?

What is coffee roasting? How to judge the roasting of coffee beans?

Many friends want to learn to bake coffee at home, first, they suffer from no platform for learning, and second, there are few professional books at home and abroad. Here I would like to share a total of nine Weibo articles on the issue of roasting coffee, which are just for your reference and hope that professionals and friends who roast at home will testify. First of all, what is the purpose of baking at home? If you are willing to do so out of your boundless love of coffee

2015-10-26
The president of Starbucks wants to turn Chinese blood into brown.

The president of Starbucks wants to turn Chinese blood into brown.

When Howard Schultz (Howard Schultz), chairman, president and CEO of Starbucks, appeared, he routinely drew cheers and whistles from 1200 employees at the scene. Among the 300000 Starbucks employees around the world, he is an idol, not only because of his business miracles, but also because he adheres to the concept of sharing and respect within the company.

2014-09-12
An inventory of the Development of International Cafe chains in China Coffee Culture in Starbucks Coffee Market

An inventory of the Development of International Cafe chains in China Coffee Culture in Starbucks Coffee Market

From Best Buy to B & Q, many foreign retail brands have encountered a Waterloo in China, and successful business models in the domestic market cannot be replicated in China. But the international coffee chain is an exception, and although it seems least likely to gain a foothold in China compared with other retail sectors in Western countries, it has been a great success. The Financial Times made an in-depth report on this phenomenon. Although there are thousands in China

2016-03-16
Starbucks collided with McCoffee.

Starbucks collided with McCoffee.

Last year, consumers who prefer pumpkin-flavored coffee have already tasted the benefits of Starbucks pumpkin-flavored Frappuccino packaged drinks launched on Costco. This year, in an effort to catch up with these sweet lovers, Starbucks announced another limited edition of pumpkin-flavored latte K-cup drinks. It is accompanied by pumpkin-flavored Via instant coffee bags. In the meantime, if you don't mind the big

2016-08-15
Founder of Starbucks: how to sell a cup of coffee so hot

Founder of Starbucks: how to sell a cup of coffee so hot

For many young people in the United States and around the world, Starbucks is not just a cup of coffee, but a popular way of life. They lined up quietly, took a cup of coffee from a young, smiling clerk, sat on the sofa, listened to music and enjoyed a little time. Bill is the one who injected this leisurely, fast and warm coffee culture into American life. Gates

2014-12-03
About how to choose Espresso coffee cups

About how to choose Espresso coffee cups

The amount of real Espresso is generally very small, a single portion is 30 milliliters. The following editor shares an article about how to choose Espresso coffee cups. Although the Espresso cup is not commonly used because there are few people who really drink Espresso in China, it is Espresso and Cappuccino that really reflect the taste and standard of a coffee shop or a person.

2015-07-18
Teach you hand-in-hand how to make a good cup of hanging-ear coffee and taste your own coffee.

Teach you hand-in-hand how to make a good cup of hanging-ear coffee and taste your own coffee.

Coffee lovers can't do without coffee every day, even when they are away from home. However, it is impossible to carry a set of eight-piece tools with you, which gives rise to Gerry's extra-ear coffee. Hanging ear coffee can easily hang the coffee bag on the cup, the cup directly replaces the function of sharing cup, hanging ear bag itself acts as filter paper. Therefore, all people need is a pot of warm hot water. Hanging ear

2015-12-03
Is it possible to start a collective micro-business in a cafe with more than 100 owners?

Is it possible to start a collective micro-business in a cafe with more than 100 owners?

It was not the first time for everyone to raise money to open a coffee shop in Dalian. Last year, a similar situation occurred in many big cities, including Beijing, Shanghai and Guangzhou. However, recently, news of poor operation has been reported from "many cafes" scattered in various places, and some stores have even been listed for sale. This can not help but make people worry, is our "many people Cafe" in Dalian all right?

2014-05-23
Is it possible to start a collective micro-business in a cafe with more than 100 owners?

Is it possible to start a collective micro-business in a cafe with more than 100 owners?

In June last year, Dalian boys Wang Lianli and Sun Xiaolong issued an invitation to the public, hoping to find people with common ideals and goals, and crowdfunding to open a cafe. This entrepreneurial wind made many young people itch. On December 24 last year, their idea finally came true. A cafe with 92 young owners appeared in our city, changing a lot of seemingly impossible things.

2014-12-24
Teach you to make a cup of hand-made coffee to improve your pressure.

Teach you to make a cup of hand-made coffee to improve your pressure.

The utensils used by hand are relatively simple, and the ones you use at home do not need to be too expensive, including: hand mill; thin mouth pot; sharing pot; filter bowl; filter paper. Main points: 1. Seeing that some friends said to buy coffee powder directly, I personally recommend people in large and medium-sized cities. It is better to buy fresh coffee beans and grind them if possible. To make a good cup of coffee, the most fundamental thing is to have fresh and high quality coffee.

2015-09-18
Changed our imagination about coffee.

Changed our imagination about coffee. "

Starbucks, the ubiquitous chain retailer, makes drinking coffee a national pastime. In the world, Starbucks is not only recognized as one of the most effective and popular brands, but also has a substantial impact on the global economic and social development. At present, Starbucks has opened more than 18000 stores in more than 60 countries.

2016-09-08
The growth process of American coffee giant Starbucks: success and failure also expansion

The growth process of American coffee giant Starbucks: success and failure also expansion

In the late 1990s, Starbucks, a loanword with an ingenious combination of free translation and transliteration, entered the vision of Chinese white-collar workers. Since then, rich fragrant coffee, soft and comfortable sofas, fresh and soothing music, heavy traffic outside the floor-to-ceiling window, together with the high price of 30 yuan a cup, have become an indispensable part of the memory of the generation. In my spare time

2014-04-27
Talking to Coffee Master Lily Kubota's definition of barista profession

Talking to Coffee Master Lily Kubota's definition of barista profession

Whether you've been a barista, you're working as a barista, or you're going to be a barista in the future, have you ever wondered what this career really means to you? The definition of the role of baristas and the concept of baristas in society are constantly changing. A barista can be much more than a waiter. A good barista needs to have a lot of abilities and a rich reserve of systematic expertise.

2015-09-02
The latest introduction of illy Coffee illy Brand Coffee

The latest introduction of illy Coffee illy Brand Coffee

Illy Coffee Co., Ltd. uses the unique flavor of 100% selected Arabica Arabica coffee beans, which are sold in individual packages to hotels, restaurants, homes and offices. Illy coffee is the number one brand used in restaurants, restaurants and bars in Italy, with a 7.5 per cent market share, while home use accounts for 30.3 per cent of the market. Every single day,

2015-12-12
Fire Starbucks? Teach you how to make a good cup of coffee by yourself

Fire Starbucks? Teach you how to make a good cup of coffee by yourself

I'm not at Starbucks. I'm on my way to Starbucks. Starbucks, once seen as a way of life for petty bourgeoisie, was severely criticized by CCTV yesterday, saying that China was the most expensive in the world by comparison. In fact, if you think about it, the price of the whole coffee shop industry in China is not close to the people in recent years. In Starbucks rival stores such as COSTA, Pacific Coffee and SPR, the price of medium cup coffee

2015-11-21
The poetry between coffee and books

The poetry between coffee and books

Coffee and books are like a couple doomed in a previous life. When you sit alone in a coffee shop on the street of Nanning in the afternoon surrounded by the smell of books and coffee, you will naturally have such an illusion of poetic floatation and become infatuated with the reading experience in this environment. Yes, today's urban Wenqing regard it as fashionable to make an appointment in a coffee shop, so although the personalized bookstores in Greentown have their own

2015-08-07
Afternoon tea with fashionable beauty

Afternoon tea with fashionable beauty

Afternoon tea was a good time for many beautiful people. No matter whether the company arranged this break time or not, the beautiful people would also make some time to relax. Take advantage of this time to eat snacks, drink drinks, not only fill the empty stomach, but also relax the tired spirit, so that the work behind more simple and relaxed, then which afternoon tea with the best, the most able

2015-11-13
70 billion coffee market capital does not like, why take a fancy to coffee zero?

70 billion coffee market capital does not like, why take a fancy to coffee zero?

The interaction and traceability of users make Coffee Zero Bar have a broader business imagination and create China's first real Internet + Coffee, rather than just using online payment. As of September 2016, the Coffee Zero Bar has accumulated hundreds of thousands of registered members, serving nearly one million terminal target users, and has swept through the PSP model in North, Shanghai, Guangzhou, Shenzhen, East China, South China and China.

2016-09-29
Coffee Culture stories share 10 countries famous for Coffee

Coffee Culture stories share 10 countries famous for Coffee

Top10: coffee with a beautiful and touching love story Coffee Irish Coffee location: the first Irish coffee in Dublin, Ireland, with the taste of fermented coffee suppressed for a long time, Irish coffee is a kind of coffee that looks like both wine and coffee, the raw material is Irish Whiskey with coffee beans, special coffee cup, special cooking method, serious and persistent, ancient and simple.

2014-11-12
Cupping is not a panacea for boutique coffee

Cupping is not a panacea for boutique coffee

Written in the front: beginners are not advised to refer to this article, friends who are not familiar with Cupping are not advised to refer to this article, it is best that you also know something about coffee roasting. I will not talk about the specific steps and methods of Cupping. I would like to share some of my daily work with you carefully for reference only. Of course, you are welcome to discuss it. 1. Cupping tastes good, hand flush (or

2015-01-08
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