Home › Search › counter trend

“counter trend” search results (80)

Saeco HD8944 automatic coffee machine

Saeco HD8944 automatic coffee machine

Mr. Gu Tianyi, Marketing Director of Philips Saeco Brand, is in the ascendant of household coffee consumption in China. According to relevant data, the household coverage rate of coffee equipment in China was only 2/1000 in 2005, but by 2010, the number has increased fivefold in just five years. With the rapid development of China's economy, the substantial growth of residents' income level and the increasing demand for high-quality consumption.

2015-07-09
Private barista Saeco automatic coffee machine

Private barista Saeco automatic coffee machine

Mr. Gu Tianyi, Marketing Director of Philips Saeco Brand, is in the ascendant of household coffee consumption in China. According to relevant data, the household coverage rate of coffee equipment in China was only 2/1000 in 2005, but by 2010, the number has increased fivefold in just five years. With the rapid development of China's economy, the substantial growth of residents' income level and the increasing demand for high-quality consumption.

2015-07-10
The 7th (Shanghai) International High-end Food and Beverage Exhibition in 2016

The 7th (Shanghai) International High-end Food and Beverage Exhibition in 2016

2016 7th (Shanghai) International High-end Food and Beverage Exhibition 2016 the 7th (Shanghai) nternational high-end food and beverage exhibition Exhibition time: June 14-16, 2016 Exhibition address: Shanghai New International Expo Center (2345 Longyang Road) approved by: Shanghai Commerce Commission organizer: China Hotel Association.

2015-11-19
Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

This year, my friends often ask me why I want to speed up the opening of stores in times of economic weakness. Do you want to stop? Li Xianglu, director of Axe Coffee China, told reporters that the company has accelerated its expansion this year, with only four stores in Shenzhen at the end of 2011, while six new stores have been opened in Shenzhen so far this year, striving to open three or four new stores in the fourth quarter. Axe coffee.

2014-04-27
The operation and sale of cafes

The operation and sale of cafes

First, the market understanding and evaluation, know yourself and know the enemy, a hundred battles are not defeated. Before opening a shop, you should have a certain understanding of the overall market of the cafe. This includes the aforementioned cafe shape, business scale, product mix and price, the status of the target customer group, and possible future trends and changes. Then make a detailed evaluation of the cafe of the same shape in the business district where you want to open a store. Evaluation

2014-09-19
From instant coffee to coffee beautification, explain in detail the three waves of coffee in the world.

From instant coffee to coffee beautification, explain in detail the three waves of coffee in the world.

How many people know that the coffee you often drink is actually the fruit of a tree? People use to get to the bottom of the matter to describe understanding the context of a thing. How coffee developed from a small fruit to the three major non-alcoholic beverages in the world side by side with tea and cocoa has spanned a thousand years of history. This small fruit has traveled across the ocean and affected the world, and there have been countless stories behind it. Let

2015-11-26
David Schomer and Espresso Vivance Cafe

David Schomer and Espresso Vivance Cafe

Vivance is Italian, pronounced similar to [vivanch], a music word meaning "brisk playing". David Hume named his coffee booth Espresso Vivance.

2014-07-18
The second part of the history of coffee-coffee spread to Europe

The second part of the history of coffee-coffee spread to Europe

Pope VIII: it was not until 1615 that coffee officially entered Europe. The merchants of Venice had close trade ties with the Levant (the historical term refers to a large area of the Middle East that included Israel, Jordan, Lebanon and Syria) and began to import coffee into Italy. As soon as we came to Europe, the consumption of coffee rose rapidly. However, the introduction of coffee into Europe and

2015-09-10
Coffee Prophet David. Hume and his cafe

Coffee Prophet David. Hume and his cafe

David。 Hume named his coffee booth Espresso Vivance, presumably hoping to enjoy a relaxed and leisurely life, relying mainly on his wife and business partner Geneva Sullivan to work on mainframe computer repairs to support its survival.

2014-07-18
How to concentrate professionally and professionally

How to concentrate professionally and professionally

The meaning of Espresso is very profound and can be comparable to Kungfu Tea's culture with a history of thousands of years in China. Drink a cup of good Kungfu Tea I think as the Chinese people this is necessary to understand, however, how to professionally force a cup of Espresso, you may not make children's shoes! When Starbucks brought the coffee trend to China, the people of Greater China first came into contact with this Espresso.

2015-05-21
Espresso status Survey Commercial concentrated formulations and the most average Household formulations

Espresso status Survey Commercial concentrated formulations and the most average Household formulations

Author: Jame Hoffman, founder of Square Mile, a famous baker in London. Champion of the 2007 World Barista Competition. Ms Chimp article was written on Aug. 31, 2015. this article is the result of a questionnaire survey conducted by me in the past two weeks. I received about 1500 answers, and the response rate was very good. Although I need to go.

2016-07-22
The most cultural coffee shop in Shuangcheng has been established for three years and old friends experience the culture of Beijing.

The most cultural coffee shop in Shuangcheng has been established for three years and old friends experience the culture of Beijing.

In the twinkling of an eye, Shuangcheng Cafe, located in Fangjia Hutong in Beijing, has been in operation for three years. A Zhe and Ye have held various cultural and artistic activities here, including independent film screenings, lecture sharing, impromptu dramas, unplugged music performances, and so on. The cafe style of creating a cultural salon coincides with the texture and sense of time of the streets of Beijing Hutong. This is the wind that Beijing is closest to Taiwan.

2015-12-21
85C the opening of the first concept store in Shanghai more than 370 stores in mainland China will be upgraded next year.

85C the opening of the first concept store in Shanghai more than 370 stores in mainland China will be upgraded next year.

Recently, 85C in Changning District, Shanghai Zhongshan Park Business District Dingxi store from the original renovation, launched the first store new concept store. This marks that 85C officially sounded the horn of brand upgrading in the Chinese market. 85C, which is known as the first baking brand in China, has been developed in the mainland for nearly five years. This store upgrade is different from the inexpensive market positioning that 85C has always advocated.

2014-04-27
Espresso Vivance David Hume Coffee Information Italian coffee machine brewing ESPRESSO

Espresso Vivance David Hume Coffee Information Italian coffee machine brewing ESPRESSO

Espresso Vivance coffee shop owner David Hume David Hume (David Schomer) graduated from the University of Washington in Cultural Anthropology (bachelors degree in cultural anthropology from the University of Washington) and holds a degree in classical flute and modern art from the Cornish School of Art.

2016-04-25
Boutique coffee beans: the origin of the third wave of boutique coffee to understand the history of coffee

Boutique coffee beans: the origin of the third wave of boutique coffee to understand the history of coffee

If you love coffee and have always been keen on adding milk and sugar, or only pursuing the sweet coffee of caramel macchiato, or fancy coffee with cream and chocolate sauce. Then you may soon be OUT! Because at present, a new wave of coffee has hit, and the dark tide is surging in the land of China, it is the third wave of coffee revolution boutique coffee. Coffee, it's like flowing.

2015-12-02
Starbucks'

Starbucks'"bad" position: bringing coffee shops across the country into the ditch

Starbucks crowd positioning: say one set and do one set Starbucks will circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on literary youth, even though they

2016-09-06
Cafes with Blue Bottle Coffee craze, Cafe with rising trend

Cafes with Blue Bottle Coffee craze, Cafe with rising trend

James Freeman is a maverick, and so is the blue bottle coffee he founded. Although it accounts for only 1% of the national coffee market, Freeman never seems to be in a hurry to attack and expand. In the face of the potential of the third wave of coffee, the craftsman obsessed with Camus has his own way of playing. How will Freeman conquer this piece of handmade food transportation?

2016-05-04
New Art Cafe

New Art Cafe

No one is in the limelight at Starbucks anymore. It's an out-of-date fashion. A few years ago, hipsters were keen to order a latte and look around Shi ran, imagining themselves as the most fashion urban white-collar workers in American movies.

2014-05-14
Starbucks is different from other coffee brands

Starbucks is different from other coffee brands

There are countless coffee shops and only one Starbucks. If you experience it carefully, you will find that it is not quite the same as other coffee shops on the market, and can be called an atypical successful representative of the industry. Crowd positioning: say one set and do another Starbucks circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. There are quite a few white-collar workers in the city.

2015-08-06
Reveal the other side of Starbucks: only push brands but not sell coffee

Reveal the other side of Starbucks: only push brands but not sell coffee

Starbucks targets consumers in white-collar groups. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on the status of literary and artistic youth, even though they have a good chance of being the same person. Why

2015-09-07
↑