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Omnipotent coffee is more than just refreshing.

Omnipotent coffee is more than just refreshing.

What is the image of coffee in your mind? Is it a refreshing literary style? Or is it necessary for people who stay up late to go to work? Is it associated with a lazy coffee shop? In fact, in addition, coffee is so useful that it is necessary for home, fitness and beauty. Today COTEL will list a few for your reference! Remove dead skin (Exfoliateskin) Coffee can reduce fat

2015-09-09
Cultural Marketing of Cafe

Cultural Marketing of Cafe

Culture in order to make money? When it comes to culture, and culture is very difficult to price, because its cost can be more or less; in addition, it is precisely because culture is invisible and often runs counter to efficiency; all these make it easy to fall into the trap of culture for the sake of culture. ignore the commercial purpose of cultural marketing (except as a personal hobby, of course), as a result

2014-08-28
Coffee Entering China Time Imported Coffee Local Coffee Coffee History Origin

Coffee Entering China Time Imported Coffee Local Coffee Coffee History Origin

As Starbucks 'banshee image gradually became familiar to Chinese people, Chinese coffee culture slowly entered the lives of Chinese people. Throughout the history of coffee culture in China, perhaps we can find the footsteps of coffee, the birthplace of the ancient Arab culture invading the world tea culture. History records that as early as 2,000 BC, Ethiopia's Ajiao people had already been in

2016-04-18
From Kopi Luwak to Starbucks to Brand Marketing

From Kopi Luwak to Starbucks to Brand Marketing

Starbucks began its strategic transformation in the past two years, and after the trademark further simplified the image of the banshee, it accelerated the pace of expansion. It is said that there were more than 90 companies in China last year.

2014-05-23
Matters needing attention in coffee shop decoration design coffee shop decoration

Matters needing attention in coffee shop decoration design coffee shop decoration

The decoration design of coffee shop should be based on the trend of the times and urban fashion, strive to show the unique culture and characteristics of coffee, and attract guests to come or enter the store as much as possible. supplemented by a variety of hospitality skills to achieve guest consumption. Coffee shop lighting effect design: the use of coffee shop lighting is first of all to guide

2015-04-09
The door of a coffee shop with attractive design

The door of a coffee shop with attractive design

Obviously, the function of the store door is to induce people's line of sight, generate interest, and stimulate a sense of participation that wants to go in and have a look. How to get in, where to get in, you need to correctly import, tell the customer, so that the customer at a glance. In the cafe storefront design, the design of customers going in and out is an important part. Whether the door should be placed in the middle of the store or on the left or right, depending on the specific situation.

2014-04-27
Microsoft opens a digital coffee shop where customers can play with tablets and mobile phones.

Microsoft opens a digital coffee shop where customers can play with tablets and mobile phones.

The elaborate decoration and screen of large glass windows. There are really a lot of screens. Smartphone flat screen TV. This is Microsoft's digital coffee shop. Microsoft's idea is part of another comprehensive plan to reshape its image and restore its status as a technology leader. The site has an open area similar to the Apple Store, but the goods are not for sale. The

2016-07-20
The Creative Management method of Cafe-- Cultural Marketing

The Creative Management method of Cafe-- Cultural Marketing

Culture in order to make money? When it comes to "culture", and "culture" is very difficult to price, because its cost can be more or less; in addition, it is precisely because "culture" is invisible and often runs counter to efficiency; all these make it easy to fall into the trap of culture for the sake of culture, ignoring the commercial purpose of cultural marketing (of course, if only as an individual

2014-09-03
Zhejiang coffee shop installed 8 air purifiers, guests have to charge

Zhejiang coffee shop installed 8 air purifiers, guests have to charge "air purification fee"

This trendy boss is clean and marketable. Can you tell he's 50? Yesterday (June) at 13:18, Ms. Zhou called: I just had lunch in a coffee shop on Wulin Road. They said they would charge an air purification fee of 1 yuan per person. This is really novel. I wonder if it will become a trend in the future. Ms. Zhou said this coffee shop is at the intersection of Wulin Road and Changhua Road.

2015-04-07
A study on the Development trend of Korean Coffee shops in China: the expansion Strategy presents three advantages

A study on the Development trend of Korean Coffee shops in China: the expansion Strategy presents three advantages

Source: Ruiyide August 19, 2014 release: @ Coffee Club RET China Commercial Real Estate Research Center selected 12 representative coffee shop chains in the past 17 years to conduct in-depth research on its development in China. In the country's first launch of the "Korean coffee shop China Development trend Research report", to give you a glimpse of the new power of the coffee shop chain brand market! Europe

2015-04-27
Coffee giant Starbucks' O2O practice and its inspiration

Coffee giant Starbucks' O2O practice and its inspiration

Starbucks O2O practice course-Starbucks is one of the earliest traditional catering enterprises to touch the Internet:? Establish an online community to provide online services for offline services; Popularize the free Internet in stores to attract a large number of offline consumers: position yourself as the customer's third space besides the workplace and home; Using social networks, Starbucks brand image is deeply imprinted into the consciousness of young people.

2014-07-16
Do baristas wear uniforms just to make it easier to work? There may be more meaning behind it than you think.

Do baristas wear uniforms just to make it easier to work? There may be more meaning behind it than you think.

Our dress code hasn't changed, Joe said, glancing down at the cashier's mark on the paper cup with a marker pen, busy preparing the next cup of coffee, you're probably just talking about Starbucks. Just a week ago, Starbucks relaxed the dress code for employees in the United States and Canada: from now on, they can wear all kinds of soft-toned shirts under their green aprons, instead of just

2016-08-08
London's Rat Cafe

London's Rat Cafe

London Mouse Cafe Customers interact with mice while sipping coffee. The mouse cafe in London offers customers the company of 18 mice while they sip coffee. Rats in a cafe may climb on customers, steal drinks and food, and bold customers may pet them. Rats in a cafe may crawl into customers

2014-08-15
Coffee shop designer classic coffee shop management

Coffee shop designer classic coffee shop management

As a place to drink and taste coffee, the coffee shop has experienced a long history of evolution. Nowadays, there are no taboos and restrictions on the style of coffee shops, at least in architecture and decoration, and the popular trend is eclecticism and mixed style. The popularity of coffee shops, also known as cafes in the earliest days, is synchronized with the drink itself.

2015-08-13
A personalized coffee shop converts a car repair shop into a coffee shop.

A personalized coffee shop converts a car repair shop into a coffee shop.

The wonderful mix of industry and modernity is a recent project by Australian architecture firm ZWEI to convert a car repair house into a coffee shop. Although they seem to have nothing to do with each other, when you open the skylight, put a circle of tables and chairs around the wall, and put coffee makers and all kinds of snacks, it is also a good place for ventilated and quiet afternoon tea. The shop is located in North Melbourne with white walls.

2015-08-31
World Coffee-2

World Coffee-2

The first European description of coffee in 1573 was through German doctors staying in Syria. In the second half of the 16th century, the European people who traveled on the east coast of the land gradually spread. The British East India Company was established in 1660 and the East India Company was established in the Netherlands in 1602. The East India Company refers to the trade between Asia and Europe, South Asia and the East in the 17th and 19th centuries.

2014-08-07
Coffee spread-2

Coffee spread-2

The first European description of coffee in 1573 was through German doctors staying in Syria. In the second half of the 16th century, the European people who traveled on the east coast of the land gradually spread. The British East India Company was established in 1660 and the East India Company was established in the Netherlands in 1602. The East India Company refers to the trade between Asia and Europe, South Asia and the East in the 17th and 19th centuries.

2014-08-12
Open coffee shop Daquan

Open coffee shop Daquan

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2014-08-15
Marketing plan for the whole process of roasting coffee

Marketing plan for the whole process of roasting coffee

Abstract: Han Jiangmin Yunnan Shengbao Biotechnology Development Co., Ltd. Abstract: one of the three major drinks in the coffee world, a product of western culture, is indeed a household name in China, with a very far-reaching and special historical background and practical significance. Yunnan has a long history of growing coffee. Today, Yunnan accounts for more than 80% of the coffee grown in China. Two years of the company

2014-07-26
There are four tips for coffee franchise operation to teach you to retain customers.

There are four tips for coffee franchise operation to teach you to retain customers.

With the continuous development of coffee culture, more and more coffee franchisees appear in our field of vision, so in many coffee shops, can every one do a prosperous business? The answer is no. The brands, food and atmosphere of each coffee shop are different. If you want to retain customers, you have to work hard in the business! Today, with the serious homogenization of service, set up

2015-07-06
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