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The basic common sense of the goddess of Starbucks

The basic common sense of the goddess of Starbucks

When you sit in any Starbucks coffee shop in Beijing and taste your first cup or the thousandth cup of Starbucks coffee, you will see a woman smiling at you in her Starbucks coffee mug. She looks innocent but charming. Who is she? You can't help thinking, is it the coffee princess from Colombia or the mermaid from the Mediterranean? No matter

2015-07-27
Starbucks Coffee Prices Starbucks Coffee Types

Starbucks Coffee Prices Starbucks Coffee Types

Starbucks can develop Starbucks Coffee, one of the oldest commodities in the world, into a distinctive, lasting and high-value-added brand, inseparable from its experience culture and unique marketing methods at the beginning of its business. Starbucks 'success does not lie in the excellent quality of its coffee, but in the infection of a relaxed and warm atmosphere.

2016-05-08
Principles of coffee shop sales

Principles of coffee shop sales

When a store officially opens, it is the beginning of the real challenge, because it is not difficult to open a store, but if you want to make money, it is not so simple, you must know marketing knowledge. The shop has been open for one or two years, or for three years or more, when the external environment changes, such as the opening of the subway, the transfer of the business circle, the construction of buildings nearby, or competition in the same industry, such as opening one opposite, corner alley.

2014-06-04
Coffee shop culture Starbucks culture coffee shop culture

Coffee shop culture Starbucks culture coffee shop culture

Coffee lovers may have heard of Starbucks, the protagonist of a well-known American novel more than a century ago. In the 1970s, three Americans turned it into a coffee shop sign to promote the American spirit. Since then, a cup of Starbucks coffee has fascinated the whole world. Starbucks can send one of the oldest goods in the world.

2015-11-04
Mia Zona Cafe Guangzhou Cafe Decoration Design Co., Ltd.

Mia Zona Cafe Guangzhou Cafe Decoration Design Co., Ltd.

Guangzhou Coffee Decoration Design Co., Ltd. provides VI and SI design services for western food. Of course, many friends do not quite understand what VI and SI design is, so I would like to popularize it. The full name of VI is Visual ldentity, that is, enterprise VI visual design, translated as visual recognition system. It is the most contagious and infectious part of the CIS system. Convert the non-visual content of CI to static

2016-04-28
Guangzhou petty bourgeoisie Literature and Art Cafe reflects slow life to release stress

Guangzhou petty bourgeoisie Literature and Art Cafe reflects slow life to release stress

We've been looking for the kind, whenever we go to sit down. Will be very comfortable, let life slow down, drinking coffee, thinking, looking at the scenery out of the window. Have a chat with friends.

2014-06-05
The most romantic cafes in Shenzhen

The most romantic cafes in Shenzhen

In the leisurely and lazy afternoon, I always hope to meet a quiet place to drink coffee and read books. Shenzhen, a fast-paced city, also has many slow-paced cafes. Let's explore it. Spring box image life hall the most beautiful cafe in Shenzhen, the style is very fresh, is one of the favorite cafes of many young people. The signature banana cheesecake is also deep

2015-04-03
Starbucks is different from other coffee brands

Starbucks is different from other coffee brands

There are countless coffee shops and only one Starbucks. If you experience it carefully, you will find that it is not quite the same as other coffee shops on the market, and can be called an atypical successful representative of the industry. Crowd positioning: say one set and do another Starbucks circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. There are quite a few white-collar workers in the city.

2015-08-06
Nendo, a design firm, opened a coffee shop in Tokyo. Japanese Design concept Cafe

Nendo, a design firm, opened a coffee shop in Tokyo. Japanese Design concept Cafe

Photo Source: the Internet is a great story for people who like Japanese design, Japanese architecture and coffee. Japanese architect Kenzo Tange designed a building called Sogetsu Kaikanhas in the 1970s, including a rock courtyard designed by sculptor Isamu Noguchi. Nowadays, famous Japanese designers

2016-01-14
Hong Kong youth Fuzhou opens KCAF é: it's not just coffee.

Hong Kong youth Fuzhou opens KCAF é: it's not just coffee.

Hidden in a coffee shop on Dongshui Road in Fuzhou, KCAF é sells cappuccinos and lattes, but Xu Haoen, a 33-year-old from Hong Kong, told China News Service that KCAF é sells more than just coffee.

2014-06-05
Brief introduction of Real Pot Coffee International Coffee Brand

Brief introduction of Real Pot Coffee International Coffee Brand

With the goal of "New Image Coffee Shop", this symbolic trademark has been introduced since September 1990. the oval logo is the round shape of COFFEE's "C". The isolated line in the oval shape is the shape when milk is injected into the coffee cup, symbolizing the friendship between the restaurant and customers. The use of green color is to feel the favor of the earth as the starting point, in order to promote green coffee trees.

2015-08-05
Coffee shop decoration matters needing attention coffee shop design coffee shop lighting effect coffee shop layout

Coffee shop decoration matters needing attention coffee shop design coffee shop lighting effect coffee shop layout

Coffee shop decoration precautions 1. Coffee shop image design principles good storefront design, not only beautify the coffee shop, more importantly, leave a good impression on consumers, play the purpose of attracting customers and expanding sales. The prerequisite for store design is to grasp the trend of the times. In the appearance of the store, the shop head, the store, the use of color, shape, sound and other skills to show. The more prominent the personality.

2016-03-18
Cafe Entrepreneurship guidance Lecture-Management and Operation

Cafe Entrepreneurship guidance Lecture-Management and Operation

1, the appropriateness of the whole store lighting: we should pay attention to the brightness performance of the competitive store, as well as the effective use of lamps and lanterns. 2, the use of key lighting effect: the effect of store or special display and the use of lamps and lanterns should be appropriate. 3, the shaping of color and store atmosphere: we should grasp the application of the basic tone of the whole store, the color performance of the object suitable for the customer layer and the effect of color matching. 4 、

2015-08-13
Chain restaurant brand building method Food and Beverage restaurants should first seize resources

Chain restaurant brand building method Food and Beverage restaurants should first seize resources

In the catering industry, ordinary brand restaurants and restaurants have to be decorated every year or two, otherwise they will be crushed by competitors with high investment in decoration. But this is not the case with well-known brands. Who has ever seen McDonald's change its decoration in three or two years? the customer is directed at McDonald's. The low-level competition in the catering industry is decoration and price, while the high-level competition is brand and service. Make a franchise chain.

2015-08-13
Grinding time Coffee Grinding time Cafe originated in Singapore

Grinding time Coffee Grinding time Cafe originated in Singapore

The Grinding time Cafe originated from Singapore and is popular all over the world, and it is a well-known coffee brand loved by Chinese all over the world. It was introduced to Chinese mainland Hefei by Singapore Grinding time Coffee Co., Ltd. in October 2008, it became the first hand-ground cafe in the Chinese community. its unique taste developed entirely for the Chinese makes it one of the most popular cafes in the area. In 2010, research

2015-08-05
Brief introduction of Sena left Bank Coffee International Coffee Brand

Brief introduction of Sena left Bank Coffee International Coffee Brand

A sober person who takes the first step always knows what to do. In 2005, Beijing Zhongguancun Tianchuang Science and Technology Building, Sena left Bank International Food and Beverage Management (Beijing) Co., Ltd. was officially established. In this gold mining mecca known as China's Silicon Valley, surrounded by Microsoft, Baidu, Sina, Patriot and other well-known enterprises, Senna's left bank has one thing in common with them. Facing China

2015-08-05
Beijing Coffee Industry News: Zoo Coffee franchisee Guanzhang runaway value storage members cry out grievances

Beijing Coffee Industry News: Zoo Coffee franchisee Guanzhang runaway value storage members cry out grievances

Soothing Korean music, log tables and chairs, lovely animal dolls, this belongs to Zoo Coffee's unique coffee shop decoration style is originally for consumers to provide leisure, relaxation, but some consumers are in trouble because of the membership card. A few days ago, the owner of the Zoo Coffee SOHO Hyundai City store ran away, and the stored value cards that consumers used to handle have become waste cards. Joining mode

2015-12-25
New appeal creates new fashion, revealing the innovative way MY ZONE Coffee joins

New appeal creates new fashion, revealing the innovative way MY ZONE Coffee joins

With the progress of the times and the younger generation becoming the main force of consumption, the traditional coffee shop model is becoming more and more old-fashioned, and some enterprising coffee franchisees have taken advantage of the situation to launch coffee franchisees with new generation coffee characteristics. MY ZONE, a coffee franchise brand owned by City Hotel Group, is a new brand aimed at the new needs of young people and business travelers.

2016-09-12
Starbucks, the most successful coffee shop in the world, increases its price to seize the desire of human nature.

Starbucks, the most successful coffee shop in the world, increases its price to seize the desire of human nature.

Founded in 1971, Starbucks is the world's largest coffee chain, with nearly 21300 stores in North America, South America, Europe, the Middle East and the Pacific. What are the secrets of human desire hidden in the world's most successful coffee shop? The summary is shown in the following picture. Let's talk about it slowly. 1. Cup volume + pricing product function point: add quantity 1 beat 3, but price

2016-07-29
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