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The characteristic operation recommendation of the 13 strangest cafes in London

The characteristic operation recommendation of the 13 strangest cafes in London

1. Cereal Cafe (Cereal Killer Caf) Grain Cafe is the first coffee shop in the UK that serves only cereal food. Located on Brick Lane Street in London, customers can order cereal food from all over the world from 7am to 8pm every day. Cereal enthusiasts can even order 12 different kinds of milk here, and

2015-09-18
Coffee industry news: Starbucks and Costa after both headquarters in London How are they doing now

Coffee industry news: Starbucks and Costa after both headquarters in London How are they doing now

On September 29 this year, Starbucks China launched its new product FlatWhite at its first coffee culture festival, and took a good Chinese name: Fu Rui Bai. Soon after a week, Costa also immediately (some said it was early March last year) launched this same item, and took a different Chinese name, called alcohol white, and on its WeChat public account, with an article called this

2015-12-10
The

The "Korean Wave" of coffee consumption market is surging.

With the growth of young and fashionable people and the substantial growth of returnees and overseas travelers, coffee culture has developed rapidly in China, and cafes have become a popular place for modern urbanites to gather and relax. Statistics show that coffee consumption in China is growing at an annual rate of 10% to 15%, and the number of cafes has doubled in the past five years. Annual per capita consumption of coffee in Japan and South Korea

2014-08-30
Coffee consumption market

Coffee consumption market "Korean Wave" surging market space is huge

With the growth of young and fashionable people and the substantial growth of returnees and overseas travelers, coffee culture has developed rapidly in China, and cafes have become a popular place for modern urbanites to gather and relax. Statistics show that coffee consumption in China is growing at an annual rate of 10% to 15%, and the number of cafes has doubled in the past five years. The annual per capita consumption of coffee in Japan and South Korea has reached 3.

2014-08-29
Learn from Japan's McDonald's to develop 70 billion of the money-making skills.

Learn from Japan's McDonald's to develop 70 billion of the money-making skills.

In Japan, the same Big McBurger is bought in Tokyo and bought in the countryside of Yamagata Prefecture, but the price is very different. Yukuki Harada, president of McDonald's in Japan, carefully studied the acceptance of prices by customers in different regions and set different prices, miraculously increasing McDonald's revenue by 100 billion yen in times of recession. In the face of the recession of the domestic demand industry, can we only bow our heads? "

2015-08-13
General knowledge of coffee bean baking equipment and roasting theory of coffee beans

General knowledge of coffee bean baking equipment and roasting theory of coffee beans

In addition to the degree of baking is divided into factions, even the roaster also has a family view. At present, there are two major professional roasters, one is the traditional rolling furnace (Drum Roaster), and the other is the newly developed hot gas furnace (Air Roaster). The former is heated by gas across the bottom of the furnace, while the metal blades in the furnace keep stirring the beans, while the latter bakes the beans with high-temperature hot air flow.

2015-07-06
Introduction to the main points of coffee roasting knowledge: coffee bean roasting theory (3)

Introduction to the main points of coffee roasting knowledge: coffee bean roasting theory (3)

In addition to the degree of baking is divided into factions, even the roaster also has a family view. At present, there are two major professional roasters, one is the traditional rolling furnace (Drum Roaster), and the other is the newly developed hot gas furnace (Air Roaster). The former is heated by gas across the bottom of the furnace, while the metal blades in the furnace keep stirring the beans, while the latter bakes the beans with high-temperature hot air flow.

2015-12-16
Theoretical roasting of coffee beans and the relationship between roasting and high-quality acid effect of inferior chlorogenic acid on coffee quality

Theoretical roasting of coffee beans and the relationship between roasting and high-quality acid effect of inferior chlorogenic acid on coffee quality

In addition to the degree of baking is divided into factions, even the roaster also has a family view. At present, there are two major professional roasters, one is the traditional rolling furnace (Drum Roaster), and the other is the newly developed hot gas furnace (Air Roaster). The former is heated by gas across the bottom of the furnace, while the metal blades in the furnace keep stirring the beans, while the latter bakes the beans with high-temperature hot air flow.

2016-01-23
McDonald's opens a franchise restaurant in Russia and has a bright future in the Russian market.

McDonald's opens a franchise restaurant in Russia and has a bright future in the Russian market.

Beijing, April 11 (Xinhua) according to the Economic Voice of the World, the prospect of the Russian market is active, and McDonald's has opened a franchise restaurant in Russia. McDonald's announced that it has reached a franchise agreement with Rosinter, Russia's largest restaurant holding company, to open a restaurant in Russia for the first time through a restaurant holding company. Although McDonald's is in mature markets such as the United States

2014-04-27
Roasting techniques for the treatment of raw coffee beans: coffee bean roasting theory (3) detailed introduction

Roasting techniques for the treatment of raw coffee beans: coffee bean roasting theory (3) detailed introduction

In addition to the degree of baking is divided into factions, even the roaster also has a family view. At present, there are two major professional roasters, one is the traditional rolling furnace (Drum Roaster), and the other is the newly developed hot gas furnace (Air Roaster). The former is heated by gas across the bottom of the furnace, while the metal blades in the furnace keep stirring the beans, while the latter bakes the beans with high-temperature hot air flow.

2015-12-18
McDonald's Starbucks detail management creates a first-class brand

McDonald's Starbucks detail management creates a first-class brand

Building a corporate brand with rich personality is the most important thing for every enterprise, but we often fall into some misunderstandings. For example, some enterprises think that advertising can blow out a brand, but that is only the improvement of brand awareness. The value content of a brand does not depend solely on intensive advertising. Case study: the shaping of McDonald's brand comes from his pursuit of excellence.

2015-08-13
The way of Cafe Management Independent Cafe returns to the Road of reason

The way of Cafe Management Independent Cafe returns to the Road of reason

How many people have entrepreneurial dreams and want to have their own coffee shop like carving time, and can enjoy the leisure time brought by the coffee shop every day with the strong aroma of coffee? in fact, independent cafes are a beautiful-looking business. if the operation is divorced from the nature of the catering industry, blindly pursue literature and style, or copy well-known chain brands without getting it.

2015-07-10
Kent's basic localized marketing strategy: being a marketing colonel

Kent's basic localized marketing strategy: being a marketing colonel

McDonald's 2003 new brand campaign with the theme of my favorite, and a series of aggressive marketing campaigns that followed, didn't seem to stop its old rival, KFC. On December 17, 2004, KFC quietly opened its 1200th restaurant in China [blocked Advertising] in Sanya, Hainan, far ahead of McDonald's 604 restaurants, although China Yum!

2015-08-13
Starbucks

Starbucks "do as the Romans do"

On a sunny morning in Paris, Marion Bayod huddles behind a small table in Le Cactus, a street-side cafe she has frequented for years, in the elegant and fashionable Marais district. She glanced at the Starbucks opposite. I never go to Starbucks. It's boring, coffee is mediocre, and expensive, says Bayod, a 35-year-old masseur who's working with a waitress

2014-04-27
Starbucks' secret weapon

Starbucks' secret weapon

The headquarters of Starbucks in Seattle is the shrine of coffee, fenced with mild dark brown wood, surrounded by decorative trees covered with coffee fruits and buckets of coffee beans. But one floor is different, walking up two flights of stairs to Michell Gass to reform the Seattle Best Coffee (Seattles Best Coff).

2014-06-28
Slow food is not only a culinary culture, but also a healthy lifestyle.

Slow food is not only a culinary culture, but also a healthy lifestyle.

Slow food is not only a food culture, but also a healthy lifestyle and philosophy of life. It tells people how to find the fun of life in a fast-paced era. The coffee shop models with the best business prospects in the future are Starbucks and COSTA? Is it a simple handmade boutique cafe? Or the fresh light food of diffuse coffee? Or even a cafe for cooking more exquisite staple foods? What does COSTA's new concept store mean?

2014-08-21
Starbucks'

Starbucks'"bad" position: bringing coffee shops across the country into the ditch

Starbucks crowd positioning: say one set and do one set Starbucks will circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on literary youth, even though they

2016-09-06
Love and hate between office lunch and coffee

Love and hate between office lunch and coffee

Editor Zhang Xiwen Zhang Siwei, the place where you spend the longest time of the day must be your office, whether it is a deep hatred of office politics here, or the Qing Highland is isolated from the world, painstakingly studying, before escaping from the fireworks of the world, how many meals a day are enjoyed in the office? How much do you have to bolt about eating and drinking in the office?

2014-07-29
Starbucks is different from other coffee brands

Starbucks is different from other coffee brands

There are countless coffee shops and only one Starbucks. If you experience it carefully, you will find that it is not quite the same as other coffee shops on the market, and can be called an atypical successful representative of the industry. Crowd positioning: say one set and do another Starbucks circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. There are quite a few white-collar workers in the city.

2015-08-06
Reveal the other side of Starbucks: only push brands but not sell coffee

Reveal the other side of Starbucks: only push brands but not sell coffee

Starbucks targets consumers in white-collar groups. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on the status of literary and artistic youth, even though they have a good chance of being the same person. Why

2015-09-07
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