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Tycoons watch the world ─ challenge their ancestors Starbucks Starbucks and Italian coffee shops

Tycoons watch the world ─ challenge their ancestors Starbucks Starbucks and Italian coffee shops

If it wasn't for Italy, maybe Starbucks wouldn't exist at all. Howard Shultz, the boss of Starbucks, founded the global beverage empire because of a business trip to Milan, Italy in 1983. ■ Europe lacks Italy. At first, Starbucks was only a company specializing in coffee beans and did not sell coffee. Shultz

2014-06-28
Alfred Peet, the godfather of the modern boutique coffee movement

Alfred Peet, the godfather of the modern boutique coffee movement

Coffee master Alfred Peet (1920-2007) in the field of boutique coffee, everyone knows him. He led the United States to get rid of the stigma of cowboy coffee (or dishwashing water coffee) and became the first person in a big country of fine coffee. He died on August 29th, when the major media in the United States, such as the New York Times and the Washington Post, published memorial articles.

2015-03-13
Alfred Peet, the godfather of the modern boutique coffee movement

Alfred Peet, the godfather of the modern boutique coffee movement

Coffee master Alfred Peet (1920-2007) in the field of boutique coffee, everyone knows him. He led the United States to get rid of the stigma of cowboy coffee (or dishwashing water coffee) and became the first person in a big country of fine coffee. He died on August 29th, when the major media in the United States, such as the New York Times and the Washington Post, published memorial articles.

2015-10-16
Tasting knowledge of Fine Coffee

Tasting knowledge of Fine Coffee

Rumor: the specific area of the tongue specializes in a sense of taste, the tip of the tongue is the most sensitive to sweetness, the root of the tongue is the most sensitive to bitterness, and both sides of the tongue are responsible for tasting sour and salty taste. This is what people often call a taste map. The plausible truth of taste map: the theory of taste map has been around for decades. In fact, the cells that distinguish all kinds of taste exist in every taste bud.

2015-01-05
Taste map in the tongue of coffee tasting guide

Taste map in the tongue of coffee tasting guide

A specific area of the tongue specializes in a sense of taste, the tip of the tongue is the most sensitive to sweetness, the root of the tongue is the most sensitive to bitterness, and both sides of the tongue are responsible for tasting sour and salty taste. This is what people often call a taste map. The plausible truth of taste map: the theory of taste map has been around for decades. In fact, the cells that distinguish all kinds of taste exist in every taste bud, and the taste buds exist in

2015-03-14
Coffee tasting related: is there really a

Coffee tasting related: is there really a "taste map"?

A specific area of the tongue specializes in a sense of taste, the tip of the tongue is the most sensitive to sweetness, the root of the tongue is the most sensitive to bitterness, and both sides of the tongue are responsible for tasting sour and salty taste. This is what people often call a taste map. The plausible truth of taste map: the theory of taste map has been around for decades. In fact, the cells that distinguish all kinds of taste exist in every taste bud, and the taste buds exist in

2015-10-16
Coffee is one of the three biggest drinks in the world. Why do people drink it healthily?

Coffee is one of the three biggest drinks in the world. Why do people drink it healthily?

Disclaimer: this article is the original WeChat health food, reprint must indicate the source, otherwise it will be regarded as infringement report. Coffee tree is a small evergreen tree of Rubiaceae. Coffee for daily consumption is made of coffee beans combined with various cooking utensils, and coffee beans refer to the nuts in the fruit of coffee trees, which are baked in an appropriate way and taste bitter. allegedly

2015-11-10
The history of coffee. How much do you know about the history of coffee?

The history of coffee. How much do you know about the history of coffee?

When we enjoy coffee, most of the time we just think of it as a drink, a different, unique, refreshing drink, but seldom think about it: what's the big thing about a small coffee? Just because coffee is astonishingly famous, it is the second largest export product in the world after oil. Since it was recognized and first eaten by human beings, it has been used for the first time.

2015-11-03
Starbucks' Global Coffee Culture

Starbucks' Global Coffee Culture

Starbucks always emphasizes culture, but culture can attract people who are open and curious, and it can also be opposed by conservative and stubborn people. When Starbucks extends its "coffee culture" to the world, it is bound to have a fierce collision with many different cultures around the world.

2014-06-03
The planting characteristics of Coffee Bean in the World

The planting characteristics of Coffee Bean in the World

Coffee beans from various countries, Asia, most of the Buddhist countries in Asia, the atmosphere of drinking coffee is generally not popular, so most of the coffee produced is exported to Europe and the United States. It is generally known that selected coffee is produced in countries such as Indonesia, Yemen and Papua New Guinea in Asia. In fact, as early as more than 100 years ago, the Chinese nation planted coffee. 1. At the end of the 18th century in Taiwan, coffee

2014-09-01
Talking about Coffee crisis from Black Coffee

Talking about Coffee crisis from Black Coffee

Apart from oil, coffee is the most valuable legal commodity on earth. We will understand the impact of cheap coffee and popular marketing on coffee consumers and growers. Why did these coffee beans, which were originally as expensive as gold, end up with bad results? For more than a hundred years, the price of coffee has spiraled up and down in the rise and fall cycle. It has brought endless wealth to some people as well as to many people.

2014-09-03
The crisis of the coffee bean industry the most valuable legal commodity on earth

The crisis of the coffee bean industry the most valuable legal commodity on earth

Apart from oil, coffee is the most valuable legal commodity on earth. We will understand the impact of cheap coffee and popular marketing on coffee consumers and growers. Why did these coffee beans, which were originally as expensive as gold, end up with bad results? For more than a hundred years, the price of coffee has spiraled up and down in the rise and fall cycle. It has brought endless wealth to some people as well as to many people.

2015-09-02
Coffee beans from all over the world

Coffee beans from all over the world

Coffee beans from all over the world

2014-06-05
The production of Espresso is a technical work.

The production of Espresso is a technical work.

The Espresso boiled at the ideal water temperature is dark reddish brown, with dark brown spots on the surface of the foam (called "el tigre" by the Italians), and the foam should be more than 4mm thick.

2014-07-10
The production of Espresso

The production of Espresso

Production of Espresso: generally speaking, large coffee beans can produce better coffee. In the case that the quality of coffee beans has been fully assured, the first technical problem to be solved is blending. Blending refers to the selection of coffee beans of different origin and quality to achieve the desired results. The matching technocrat believes that 50% of the success factors of a perfect Espresso depend on the composition of the match.

2014-09-30
Making coffee is a skill.

Making coffee is a skill.

Coffee brewing is a skill. Generally speaking, large coffee beans can produce better coffee. In the case that the quality of coffee beans has been fully assured, the first technical problem to be solved is blending. Blending refers to the selection of coffee beans of different origin and quality to achieve the desired results. The matching technocrat believes that 50% of the success factors of a perfect Espresso depend on the composition of the match.

2014-09-10
Coffee brewing method: introduction to the technology of amber striped coffee brewing

Coffee brewing method: introduction to the technology of amber striped coffee brewing

Generally speaking, large coffee beans can produce better coffee. In the case that the quality of coffee beans has been fully assured, the first technical problem to be solved is blending. Blending refers to the selection of coffee beans of different origin and quality to achieve the desired results. The matching technology school believes that 50% of the success factors of a perfect Espresso depend on the composition and quality of the match. no

2015-12-08
The production of high-quality coffee learning Espresso is a technical work.

The production of high-quality coffee learning Espresso is a technical work.

The Espresso boiled at the ideal water temperature is dark reddish brown, and the foam on the surface will have dark brown spots (known as el tigre in Italy), and the foam should be more than 4mm thick. Production of Espresso: generally speaking, large coffee beans can produce better coffee. Under the condition that the quality of coffee beans is fully assured, first of all,

2014-10-22
You need to know the technical work of making Espresso coffee. What beans do you use to brew Espresso coffee?

You need to know the technical work of making Espresso coffee. What beans do you use to brew Espresso coffee?

Generally speaking, large coffee beans can produce better coffee. In the case that the quality of coffee beans has been fully assured, the first technical problem to be solved is blending. Blending refers to the selection of coffee beans of different origin and quality to achieve the desired results. The matching technology school believes that 50% of the success factors of a perfect Espresso depend on the composition and quality of the match. no

2016-01-19
Coffee industry analysis-coffee history development track

Coffee industry analysis-coffee history development track

Coffee is well known as a drink, and it is said to have occurred more than a thousand years ago when a shepherd discovered that his sheep became very excited after eating a plant. There is no way to verify this claim. But it wasn't until the 11th century that people started brewing coffee with water as a drink. Coffee beans must be peeled, dried, roasted, ground and cooked before they can be made into beverages for people to drink

2015-12-07
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