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Get rid of "Coffee" Starbucks is unfettered

Interview / Lin Zhiyuan's Starbucks Coffee, which has been used in Starbucks' Logo since its birth, is now a thing of the past. Behind the transformation, can Starbucks really be free on the road of diversity? Starbucks finally wrote the interview with great fanfare / Lin Zhiyuan has been using Starbuc in its logo (Logo) since its birth.

2016-09-21
Flush the coffee out of the Internet.

Flush the coffee out of the Internet.

People: NeverCoffee founder Liu Zuofei Field: Internet Catering Entrepreneurship Quotations: we want to break the strange circle of high price and low quality in the domestic coffee market our reporter Pan Fuda gets up and takes a sip of coffee when staying up late, and orders a cup of coffee while drinking and chatting at the same time. Coffee has become a standard for young people, but a cup of commercial coffee in chain stores often costs 30 or 40 yuan.

2015-11-17
Flush the coffee out of the Internet.

Flush the coffee out of the Internet.

People: NeverCoffee founder Liu Zuofei Field: Internet Catering Entrepreneurship Quotations: we want to break the strange circle of high price and low quality in the domestic coffee market our reporter Pan Fuda gets up and takes a sip of coffee when staying up late, and orders a cup of coffee while drinking and chatting at the same time. Coffee has become a standard for young people, but a cup of commercial coffee in chain stores often costs 30 or 40 yuan.

2015-11-27
Is it better to join a coffee shop or to open your own coffee shop?

Is it better to join a coffee shop or to open your own coffee shop?

When Starbucks and Costa entered the Chinese market on a large scale, domestic coffee chains were losing ground. Shangdao Coffee, one of the leaders of domestic coffee, closed half of its stores in Chengdu, but now there are only 10. When Starbucks and Costa enter the Chinese market on a large scale, it is absolutely fashionable for ordinary people to taste a cup of mellow coffee in Shangdao Coffee. But now, it's messing around.

2015-09-06
Why Starbucks can't be found in Italy: 1.50 euros for local coffee

Why Starbucks can't be found in Italy: 1.50 euros for local coffee

Why can't Starbucks, which is on fire in China, find a store in Italy? Zhang Zhiwei recently said that a Starbucks coffee shop could not be found there, according to people who returned from a business trip and travel in Italy. Not a single store can be found within 300 miles. A reporter from China Business Daily entered Italy from the store map of Starbucks' official website, which also showed that it did not exist. There are not only many cafes in Italy, but also

2015-06-24
Chinese Coffee Market Foreign Coffee rapidly occupies the Market

Chinese Coffee Market Foreign Coffee rapidly occupies the Market

When Starbucks and Costa entered the Chinese market on a large scale, domestic coffee chains were losing ground. Shangdao Coffee, one of the leaders of domestic coffee, closed half of its stores in Chengdu, but now there are only 10. When Starbucks and Costa enter the Chinese market on a large scale, it is absolutely fashionable for ordinary people to taste a cup of mellow coffee in Shangdao Coffee. But now, it's messing around.

2015-01-06
Company white-collar workers give up their jobs to open cafes, home shops and homestays, just to make life more interesting

Company white-collar workers give up their jobs to open cafes, home shops and homestays, just to make life more interesting

I have never thought of success as doing what I like to see people I like to say what I want to say. An interesting life. Zi Yue and Joseph used to be serious office workers in high-end office buildings. They worked hard for many years and achieved little success. A few years ago, they resigned from their jobs and rented a dilapidated courtyard in Caochang Village outside Beijing's Fifth Ring Road to open their own dream cafe. two

2015-11-20
Ethiopia's admirable coffee country

Ethiopia's admirable coffee country

In the world of coffee, there are countless stories and reports about Ethiopia: the birthplace of coffee, the story of shepherds, the thought-provoking documentary Black Gold, and so on. None of the above is an important reason for our visit. This time, we of Guangzhou Coffee Association (Lin Guangchao, Vice President Lin Yaohui, Vice President Xiao Fei, Vice President Tang Jinqing and Mr. Liang Rengming) are in Ethiopia.

2014-08-25
Talking about Starbucks' Coffee Culture

Talking about Starbucks' Coffee Culture

Starbucks International Coffee Co., Ltd., is the leading roaster and retailer in North America, and its Starbucks specialty coffee is also a well-known brand in the region. Starbucks ranked 88th among the 100 best brands in the world in 2001 by BusinessWeek. Compared with the top brand value of Coca-Cola ($68.9 billion), Starbucks' brand value (1.8 billion)

2014-05-22
Behind the rise of Korean coffee: rapid expansion has hidden worries, Starbucks and diffuse coffee are at the top

Behind the rise of Korean coffee: rapid expansion has hidden worries, Starbucks and diffuse coffee are at the top

There were also Jianghu in the coffee world. If there were Jianghu, there would be sects and fights. After the dark green Medusa entered China in 1999, it quickly established the status of First Sister in Jianghu. The Shangdao coffee, which should have been responsible for sniping, fell apart and the brand scattered. For a long time, local cafes did not have the strength to fight. The European-American alliance firmly controls the ruling power of Jianghu and has set up a coffee shop.

2015-12-08
Why don't we hire apprentices to run cafes?

Why don't we hire apprentices to run cafes?

Recently, the company and CLUB have been recruiting baristas. They have received a lot of resumes and inquiries about whether they can apply for apprenticeships, including job seekers who have been engaged in coffee making for several years or who have the money on hand and are just waiting to learn to open a store. And many people say that they can do without wages as long as they can make coffee. Saerdna Coffee can only reiterate that it can be based on zero, but we do not recruit orders.

2015-07-14
Why can't Starbucks, which has more than a thousand stores in China, find a store in Italy?

Why can't Starbucks, which has more than a thousand stores in China, find a store in Italy?

According to people who came back from a business trip and a trip to Italy, Starbucks coffee shops could not be found there. In China, Starbucks opened an average of one new store every day in fiscal year 2014, and this year's goal is to open a new store within 18 hours. Not a single store can be found within 300 miles. Recently, according to people who came back from a business trip or trip to Italy, Starbucks coffee could not be found there.

2015-06-22
On Starbucks Coffee Culture Starbucks International Coffee Co., Ltd.

On Starbucks Coffee Culture Starbucks International Coffee Co., Ltd.

Starbucks International Coffee Co., Ltd., is the leading roaster and retailer in North America, and its Starbucks specialty coffee is also a well-known brand in the region. Starbucks ranked 88th among the 100 best brands in the world in 2001 by BusinessWeek. Compared with the top brand value of Coca-Cola ($68.9 billion), Starbucks' brand value (1.8 billion)

2015-08-14
Common sense of Coffee Culture talk about Starbucks Coffee Culture

Common sense of Coffee Culture talk about Starbucks Coffee Culture

Starbucks International Coffee Co., Ltd., is the leading roaster and retailer in North America, and its Starbucks specialty coffee is also a well-known brand in the region. Starbucks ranked 88th among the 100 best brands in the world in 2001 by BusinessWeek. Compared with the top brand value of Coca-Cola ($68.9 billion), Starbucks' brand value (1.8 billion)

2015-06-13
City dwellers are really good at playing the perfect combination of fashion and coffee.

City dwellers are really good at playing the perfect combination of fashion and coffee.

Come to the bookstore to buy handmade works, drink coffee, come to the market to see the play, you city people really know how to play acronym, used to describe bold, innovative actions. Hangzhou city people who know how to play will not let the endangered bookstore Go Die easily! This year, Hangzhou's private independent bookstores abandoned their previous single image and opened several new stores, gradually becoming a new place for leisure; foreign-style cafes will naturally play.

2015-12-31
The tide of coffee shops on Shangdao has spread to Chengdu, and foreign coffee has rapidly occupied the market.

The tide of coffee shops on Shangdao has spread to Chengdu, and foreign coffee has rapidly occupied the market.

When Starbucks and Costa entered the Chinese market on a large scale, domestic coffee chains were losing ground. Shangdao Coffee, one of the leaders of domestic coffee, closed half of its stores in Chengdu, but now there are only 10. When Starbucks and Costa enter the Chinese market on a large scale, it is absolutely fashionable for ordinary people to taste a cup of mellow coffee in Shangdao Coffee. But now, it's messing around.

2014-09-03
Coffee Defense War to find Super genes to Save Coffee

Coffee Defense War to find Super genes to Save Coffee

In March, about 20 people, including the world's top coffee researchers, gathered at the Centre for Tropical Agricultural Research and higher Education (CATIE) in Turialva, Costa Rica, to discuss the uncertain future of coffee, the world's most popular beverage crop, in Central America. The theme of the seminar was a very harmful agricultural disease: coffee rust in local Spanish.

2014-11-03
The unique common sense of coffee

The unique common sense of coffee

No matter how you look at the woman in the mirror, you can see that she has a kind of erotic beauty. That kind of beauty is silent after knowing the secret, relieved and presumptuous after being broken, and the joy and panic of a child playing in the quagmire. In the eyes of men, there is still a shy escape from the beauty of oriental women, while in the eyes of girls, it is a fall with an unclean feeling.

2015-04-28
Why did we lose so badly in front of Starbucks when we were both office cafes?

Why did we lose so badly in front of Starbucks when we were both office cafes?

Lou Cafe, a cafe in the office building. According to Ka sir, Starbucks has a coffee-like form in both the Empire State Building in New York and the Lenovo Building in Beijing. However, the local caf é, which entered this space earlier than Starbucks, presents another diametrically opposite group image: they are literary and artistic, docile, have no commercial intentions, and most of them struggle on the line of survival. Local building

2015-12-07
Defense of Coffee in Central America: searching for Super genes to Save Wild Coffee

Defense of Coffee in Central America: searching for Super genes to Save Wild Coffee

In March, about 20 people, including the world's top coffee researchers, gathered at the Centre for Tropical Agricultural Research and higher Education (CATIE) in Turialva, Costa Rica, to discuss the uncertain future of coffee, the world's most popular beverage crop, in Central America. The theme of the seminar was a very harmful agricultural disease: coffee rust in local Spanish.

2016-06-27
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