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Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

This year, my friends often ask me why I want to speed up the opening of stores in times of economic weakness. Do you want to stop? Li Xianglu, director of Axe Coffee China, told reporters that the company has accelerated its expansion this year, with only four stores in Shenzhen at the end of 2011, while six new stores have been opened in Shenzhen so far this year, striving to open three or four new stores in the fourth quarter. Axe coffee.

2014-04-27
Chen Zhaohui: build 100

Chen Zhaohui: build 100 "Cloud Venture Coffee" in five years

A week before the opening of Cloud Venture Capital Coffee (Cloud Capital Coffee), Tian Mengyu, a graduate student at Bentley University who has studied finance in the United States for seven years, told Chen Zhaohui on Wechat that he had sold his car, booked an air ticket, and was ready to return home to join Chen Zhaohui's O2O career sequence. Of course, he hopes to focus on the business direction when he returns home.

2015-04-30
Yemeni farmers abandon coffee, Omar coffee story, coffee bean price

Yemeni farmers abandon coffee, Omar coffee story, coffee bean price

Experts point out that if the trend of farmers abandoning coffee and planting Carter grass is not improved, Yemeni coffee will have no tomorrow. Experts concluded that the reasons for the disadvantages of coffee crops are as follows: drought and water shortage, lack of advanced irrigation systems, increased planting costs, serious diseases and insect pests, cheaper imported coffee and better profits than coffee. It seems that the problem is very complicated. It may be difficult to increase coffee production in Yemen in a short period of time.

2016-04-20
Japanese media: coffee retail sales continue to rise, consuming 50 billion cups a year

Japanese media: coffee retail sales continue to rise, consuming 50 billion cups a year

According to a report on the Japanese media website on December 8, although Japan's population is gradually decreasing and the social aging trend is becoming more and more serious, the sales of the coffee retail industry continue to rise. According to statistics released by the all-Japan Coffee Association, a group of Japanese coffee retail groups, domestic coffee consumption in Japan has been rising for three years as of last year, while last year

2016-02-25
How to taste coffee correctly? how to taste a cup of coffee correctly?

How to taste coffee correctly? how to taste a cup of coffee correctly?

Drinking coffee represents fashion and trend. At present, young and middle-aged people in China are the main consumers of coffee, and their understanding of coffee often pursues the aroma, appearance, taste and environment of coffee. But how to taste a cup of coffee correctly? The following will be further interpreted for you one by one. A cup of mellow coffee gives you endless aftertaste, except Gan.

2015-09-07
In 11 years, this curry opened the door of 300 billion coffee bean market.

In 11 years, this curry opened the door of 300 billion coffee bean market.

1. Differentiated products into the market flower house was established in November 2004, targeting women between the ages of 25 and 40 at the beginning of its establishment, trying to build a differentiated business model. Women of this age should not only be fashionable and delicate, but also healthy and beautiful, not too bound, but also high-end to the end. Although the coffee shop can represent the trend, it is not healthy and can not provide meals. At that time, fruit

2016-10-19
Ready-to-drink coffee is about to exceed 150 billion yuan in China's coffee market.

Ready-to-drink coffee is about to exceed 150 billion yuan in China's coffee market.

More and more young people like to drink coffee, and different types of products such as instant, freshly ground and ready-to-drink all occupy a corner of the market. However, with the acceleration of people's pace of life, the data show that the scale of instant coffee in China's coffee market is about to exceed 150 billion yuan, and the destruction of several hundred tons of instant products by Nestl é can also show that the layout and trend of the coffee market are changing from the side. At present, each

2016-08-12
Coffee roaster training and terminology how can coffee roasting produce oil coffee beans roast degree

Coffee roaster training and terminology how can coffee roasting produce oil coffee beans roast degree

After the end of the endothermic reaction stage and the first explosion, the heat-proof reaction is carried out immediately. The sound produced by the expansion effect produced by the preheating of raw beans during the first burst, the sound and time of bursting will vary with the variety, density and vitality of the endothermic reaction stage. Under the condition of high temperature baking, direct fire baking will occur 1 explosion in 7 minutes, while semi-hot air.

2016-06-24
Coffee roaster training and terminology Professional baristas Coffee Coffee in English and City Bakery Coffee

Coffee roaster training and terminology Professional baristas Coffee Coffee in English and City Bakery Coffee

After the end of the endothermic reaction stage and the first explosion, the heat-proof reaction is carried out immediately. The sound produced by the expansion effect produced by the preheating of raw beans during the first burst, the sound and time of bursting will vary with the variety, density and vitality of the endothermic reaction stage. Under the condition of high temperature baking, direct fire baking will occur 1 explosion in 7 minutes, while semi-hot air.

2016-07-12
Coffee roaster training and terminology Professional baristas Coffee Coffee in English and City Bakery Coffee

Coffee roaster training and terminology Professional baristas Coffee Coffee in English and City Bakery Coffee

After the end of the endothermic reaction stage and the first explosion, the heat-proof reaction is carried out immediately. The sound produced by the expansion effect produced by the preheating of raw beans during the first burst, the sound and time of bursting will vary with the variety, density and vitality of the endothermic reaction stage. Under the condition of high temperature baking, direct fire baking will occur 1 explosion in 7 minutes, while semi-hot air.

2016-07-12
Take an inventory of classic cafes in Italian fashion

Take an inventory of classic cafes in Italian fashion

In 2014, Italian century-old coffee brand CAFFE PASCUCCI opened a branch in Beijing Spring OUTLETS, winning many fans for its strong coffee and elegant artistic style, filling the gap in the current market for mellow espresso and setting off a fashion trend for espresso among coffee lovers. Italy is a place of pilgrimage for coffee lovers, in Italy, in those days

2015-08-18
Pacific Coffee pushes capsule coffee machines to diversify

Pacific Coffee pushes capsule coffee machines to diversify

In 2010, CR Venture Group acquired 80% equity interest in Pacific Coffee for approximately HK$327 million, and incorporated this brand into CR Vanguard, filling the blank plate of CR Group's retail industry chain, while Pacific Coffee also defined its brand goal to become the most meaningful coffee expert. After becoming a member of CR Vanguard, Pacific Coffee relied on China

2014-04-27
A brief introduction to 90 + ninety plus

A brief introduction to 90 + ninety plus

Recently, when I talked to a lot of people about 90 + beans, I found that many people still don't know the nomenclature, classification and grade of 90 +. In retrospect, when I first came into contact with 90 +, it took me some time to get a general idea of what the name of 90 + was all about. I have to say that from concept to brand management, this is a very special company, but at the same time for the average consumer

2014-09-13
Jack Ma called Starbucks a way of life. How do coffee franchises GET customers' itchy spots?

Jack Ma called Starbucks a way of life. How do coffee franchises GET customers' itchy spots?

Recently, Jack Ma appeared at the 2016 Starbucks staff meeting and gave a keynote speech. In the speech, Jack Ma said that Starbucks sells coffee, but I don't believe that people go to that store because Starbucks' coffee is good. Jack Ma said that in his view, Starbucks is not selling coffee, but telling people about new services, new experiences and new lifestyles. To

2016-01-16
The price of Kenyan AA coffee dropped to US $267,

The price of Kenyan AA coffee dropped to US $267,

According to the Kenyan Coffee Market, due to the decline in world coffee prices and the impact of low-quality coffee, the price of Ken AA coffee has dropped from US $310 to US $267. it is planned to sell 21900 bags of coffee, with a final turnover of only 5717 bags. This price decline is expected, and the trend of lower demand will continue into next week. Coffee is currently one of Ken's main foreign exchange earning products. (responsible Editor: Leo

2014-04-27
The Classic of Coffee-- drinking Caffeine

The Classic of Coffee-- drinking Caffeine

The trend of coffee is also different in different places. Fancy coffee may be popular in coffee shops dominated by western food, such as Luyin Pavilion, but in more professional coffee shops like Xiaozhu, no sugar and no milk is popular. That's why cafes and fashion magazines are sparing no effort to promote coffee culture. Drink fast coffee, drink it best.

2014-05-22
Distribution inventory and expansion plan of specialty cafes

Distribution inventory and expansion plan of specialty cafes

In Starbucks, Costa, Pacific Coffee, Kopi Luwak and other European and American coffee brands, after a crazy round of horse racing enclosure in China, there has been a trend of Korean style, literature and art control, and maverick cafes.

2014-05-30
Semi-automatic coffee machine brand introduction: Kruber KLUB

Semi-automatic coffee machine brand introduction: Kruber KLUB

KLUB first introduced the Espresso coffee machine to Taiwan in 1993. In 1999, it became the first manufacturer of Espresso commercial coffee machine in Asia. In the manufacture and development of semi-automatic coffee machine, KLUB has been leading the trend of leisure drinks in Taiwan. After the emergence of the world, the world found its excellent product R & D and manufacturing physique. China Coffee Trade Network: www.

2014-06-09
The origin of the skill of coffee flower drawing

The origin of the skill of coffee flower drawing

The art of coffee flower drawing was developed by the American people in 1988. Hume created and developed in his own small cafe in Seattle.

2014-06-09
The strongest and largest espresso machine in history

The strongest and largest espresso machine in history

Espresso coffee machine, from the birth of the earliest pull rod machine, evolved to the constant pressure electronic control version, there have been a number of brands competing for the trend, until a few years ago, the emergence of the transformer extraction machine Synesso, to break the Espresso machine market quiet.

2014-06-23
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