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Why don't the capital bosses of 70 billion yuan coffee market like it?

Why don't the capital bosses of 70 billion yuan coffee market like it?

According to statistics, the scale of China's coffee consumption market reached 70 billion yuan in 2015, and it is breaking out at an annual growth rate of 15%, reaching trillion yuan by 2025. With a market size of 70 billion yuan and a market growth rate of 15%, why is capital dismissive of such a thriving industry? Why does the capital despise the coffee industry? the development of the industry is distorted and deviates from the commercial track.

2016-08-05
Exploding the three factions of Chinese cafes

Exploding the three factions of Chinese cafes

At present, China's per capita coffee consumption is 5 cups per year, which is far lower than that of Japan and South Korea, with an average of about 300 cups per person per year. However, coffee consumption in China continues to grow at an annual rate of 15% to 20%, making it the world's most potential coffee consumer. In the current Chinese market, there are three forces active in China, Europe and the United States, and they are using

2015-09-02
Brand weakening capacity shrinking Xinglong Coffee is in trouble

Brand weakening capacity shrinking Xinglong Coffee is in trouble

According to Hainan Daily, reporter Sun Hui used to be a brand that could break a hole even if it was thrown on the ground. The Sun River Coffee Factory, the first coffee processing factory in New China, was born here. After being tasted by many party and state leaders, Premier Zhou Enlai left Xinglong Coffee, a world-class sigh. Xinglong Coffee, once a household name, is the darling of supermarkets and specialty stores. However,

2015-03-26
Hand-brewed coffee: brew your

Hand-brewed coffee: brew your "state of mind" with delicacy

Making coffee by hand requires concentration. Coffee classes are very popular among young people in the city nowadays. Jinfeng is making coffee. Core hint in recent years, cafes in Guangzhou can be regarded as everywhere, a variety of names. Large chain stores such as Starbucks, SPR, Shangdao, Green Pavilion and Green Island have taken root one after another in Guangzhou, and comparable personality cafes have also quietly appeared around the corner.

2015-05-30
Evolution history of bean baking machine

Evolution history of bean baking machine

At the beginning of the history of household roaster coffee, there were only household bean baking utensils in the world. These bean baking utensils were standard accessories in ordinary people's kitchens until the early 20th century. 16th century: the simple construction tool of the Iraqi baking pot is to move the pot to a small fire or a heat source on a coal fire.

2014-08-15
National barista professional standard the country's best barista training barista professional qualification certificate

National barista professional standard the country's best barista training barista professional qualification certificate

According to the relevant provisions of the Labor Law of the people's Republic of China, in order to further improve the system of national vocational standards and provide a scientific and standardized basis for vocational education, vocational training and vocational skills appraisal, the Ministry of Labor and Social Security organized relevant experts to formulate the "National Professional Standard for baristas (trial)" (hereinafter referred to as "Standard"). I. this Standard is objective.

2016-01-13
Learn about coffee 4C Association Coffee Certification details

Learn about coffee 4C Association Coffee Certification details

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2015-12-02
Coffee bean certification body 4C Association Coffee Certification

Coffee bean certification body 4C Association Coffee Certification

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2015-01-27
4C Coffee Certification body what is 4C Association

4C Coffee Certification body what is 4C Association

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2015-09-01
Quality coffee bean certification organization 4C Association Coffee Certification

Quality coffee bean certification organization 4C Association Coffee Certification

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2015-10-24
Certificate of boutique coffee 4C coffee certification

Certificate of boutique coffee 4C coffee certification

C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, and protect the natural environment and people.

2014-10-10
Boutique coffee bean knowledge 4C coffee certification

Boutique coffee bean knowledge 4C coffee certification

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2014-12-31
Basic knowledge of boutique coffee 4C Coffee Certification

Basic knowledge of boutique coffee 4C Coffee Certification

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2014-11-24
Boutique coffee bean certification body 4C Association coffee certification

Boutique coffee bean certification body 4C Association coffee certification

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2015-04-11
4C Coffee Certification, the certification body of boutique coffee beans

4C Coffee Certification, the certification body of boutique coffee beans

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2015-03-14
Introduction to the certification body of fine coffee beans 4C coffee certification

Introduction to the certification body of fine coffee beans 4C coffee certification

4C certification is currently widely accepted in the world, involving coffee cultivation, production, processing and other aspects of the supply chain sustainable development management rules, including social, environmental and economic principles. Coffee growers are required to protect biodiversity, protect various nationally endangered plants and animals, properly use and handle pesticides and other chemicals, protect the natural environment and

2015-10-16
Let's talk about Italian coffee.

Let's talk about Italian coffee.

Italian coffee Espresso is the essence of Italian coffee, his practice originated in Italy, which means very fast in Italian, which is characterized by the use of steam pressure to extract the coffee liquid in an instant. All Milk Coffee or Fancy Coffee is based on Espresso. So Espresso is the key to testing the quality of a cup of coffee. Brief introduction to editorial meaning

2014-06-27
Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
The coffee shop prepares the business circle survey and site selection of the coffee shop.

The coffee shop prepares the business circle survey and site selection of the coffee shop.

First, carefully prepare before opening a store (1) self-assessment-whether opening a store is an interest or a career that you are willing to work hard for when you start to want to open a store. I want to be on my own. When you show your personal leadership and achieve self-forgiveness, you should score yourself and make yourself feel at home, that is, from Yuan to you. Dress it up to a clean, warm ring.

2014-09-19
A brief introduction to the introduction to Coffee roasting, the complete Book of Coffee self-baking

A brief introduction to the introduction to Coffee roasting, the complete Book of Coffee self-baking

When the author published the first edition of this book in 1996, roasting coffee beans at home was something that only tireless coffee addicts would do. At that time, roasting coffee beans was a very difficult thing to master, and roasters had to work hard to find a way to roast coffee beans to a moderate brown. Today, individuals still roast coffee beans at home.

2015-01-27
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