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Starbucks VS McDonald's: who touched whose coffee?

Starbucks VS McDonald's: who touched whose coffee?

McDonald's selling coffee at a high price is just a measure to add a product and make a higher profit. Starbucks coffee with Hamburg and low price promotion can compete with McDonald's in the short term, but it may hurt its strategic positioning. Coffee pope encounters cross-border competition from the king of fast food, and a top contest has opened Starbucks VS McDonald's: who touched whose coffee? ■ Wen / Liu Yong

2015-08-13
Pacific Coffee: the struggle of the third Runner-up

Pacific Coffee: the struggle of the third Runner-up

Pacific Coffee: the second runner-up struggle Pacific Coffee, a slightly artistic and serious Hong Kong cafe, has opened 164stores (307 worldwide) since it entered the mainland in 2011, making it the only local coffee brand that can compete with Starbucks from the United States and COSTA from the United Kingdom. Struggle Coffee compared with Starbucks and COSTA, Pacific Coffee

2014-04-27
Mia Zona Cafe Coffee in Guangzhou

Mia Zona Cafe Coffee in Guangzhou

The full name of VI is Visual ldentity, that is, enterprise VI visual design, translated as visual recognition system. It is the most contagious and infectious part of the CIS system. Transform the non-visual content of CI into static visual identifiers, with rich and diverse application forms, unique design, in the most extensive level, the most direct communication. Design in place and implement scientific visual knowledge

2016-05-14
Entry-level bean grinder BE8521 hand mill

Entry-level bean grinder BE8521 hand mill

When we buy our first bean grinder on the Internet or in a coffee shop, we can start with cheap, easy-to-use and emotional hand grinders, such as the classic 8521. You should understand that many fancy and expensive bean grinders will not make your coffee more delicious, practical and easy to use. The BE8521 hand bean grinder had better be made immediately after grinding.

2014-09-12
Coffee on the green train recommended by specialty cafes

Coffee on the green train recommended by specialty cafes

In the past two years, there have suddenly been many cafes on the streets of Harbin, either in elite office buildings or in the amorous central street. It is more likely that there are nearly 300 cafes registered with the Harbin Ministry of Industry and Commerce at the beginning of this year alone, and there are numerous small cafes with a strong taste of petty bourgeoisie in private. Now

2015-06-11
Coffee pot General knowledge of Royal Belgian Pot Operation

Coffee pot General knowledge of Royal Belgian Pot Operation

1. Preparation before use: please take a piece of filter cloth from the attachment and boil it in boiling water for about 5 minutes, then wash it with clean water and wrap it on the filter sprinkler. For the sake of your food hygiene, please wash and wipe all the utensils first, and pour boiling water into the water container to simulate a trial to thoroughly clean all the utensils. 2. Introduction of Belgian kettle parts and accessories 3. Open or close

2015-03-02
The World Cup coffee lovers have won the reputation of

The World Cup coffee lovers have won the reputation of "upstart coffee"!

Looking at the world from the toe, throughout these big football countries and sharp-eyed coffee fans, they are surprised to find that these are the world-famous countries of origin of coffee beans, which virtually put on a layer of mystery for the World Cup! The World Cup is already in full swing, and the coffee market has encountered a super bull market like the stock market. The World Cup keeps the fans excited to watch the game all night, and coffee becomes.

2014-08-14
Italian Coffee Machine Home Gemilai CRM3007 Guangzhou Exhibition Commercial Grade Cooking head and handle

Italian Coffee Machine Home Gemilai CRM3007 Guangzhou Exhibition Commercial Grade Cooking head and handle

Gemilai CRM3007, which is used for home use, was married in Guangzhou in 2015. Strictly speaking, their core functions are exactly the same. 1. Removable movable water tank with a capacity of 1.7 liters. It can produce more than 16 cups in a row, making a cup for about 3 minutes, 2 minutes, less power, 1350W 3, heating milk foam for 15-20 seconds, which is due to its heating block design 4, small warm cup plate.

2016-04-08
Introduction of British time Coffee chain Brand

Introduction of British time Coffee chain Brand

The company introduced that British time was established in 2012. In 2012, British time Coffee joined the Cooperation Division and officially launched its operation, and officially promoted the development of franchised chain stores across the country. British International Brand Management (Beijing) Co., Ltd., is a company committed to high-end brand management and services. In April 2013, the office area of the headquarters was expanded to 700 square meters, with upper and lower double-tier stores and

2015-08-05
HB-L2 coffee roaster professional coffee bean roaster coffee roaster 2KG

HB-L2 coffee roaster professional coffee bean roaster coffee roaster 2KG

HB-L2 is a small professional coffee roaster very suitable for cafes. It is made of high quality materials and components, and a single person is responsible for the production and installation of a single machine, closely monitoring every aspect of the production process, thus bringing a stable and almost perfect feeling of use. At the same time, this coffee roaster is under the coordination of firepower, throttle, bean temperature and time.

2015-12-09
Open a cafe, join or self-employed in the end which way is better?

Open a cafe, join or self-employed in the end which way is better?

I. Self-operated mode Friends have similar interests and partner to open a coffee workshop Case: Xiao A has always wanted to invest in a sideline, because he likes coffee and has similar interests with friends, he chose to open a coffee shop. Since the investment in opening a store is only about 150,000 yuan, there is no way to join such a cost. So, they started to study it themselves. In fact, low cost is also the most important factor for entrepreneurs to choose their own brands.

2015-11-19
Korean Cafe: focus on the Women's Market

Korean Cafe: focus on the Women's Market

You can say that the best representative of Han Fan Cafe is not only the largest coffee chain brand in South Korea, but also nearly 400 stores in only two years after entering the Chinese market.

2014-05-30
Common sense that you must know to open a coffee shop

Common sense that you must know to open a coffee shop

In foreign countries, coffee is a huge industry, from equipment manufacturers, raw material wholesalers, retailers to the vast number of consumers, are very mature and perfect. At present, in China, the coffee industry is far from forming a scale, so the potential for development is very huge. For many idealists, opening their own cafe is undoubtedly a fatal attraction: you can get rid of North Korea.

2014-07-26
Open a coffee shop in China

Open a coffee shop in China

According to the Beijing Modern Business Daily, coffee is a huge industry abroad, from equipment manufacturers, raw material wholesalers, retailers to the vast number of consumers, are very mature and perfect. At present, in China, the coffee industry is far from forming a scale, so the potential for development is very huge. For many idealists, there is no doubt that opening their own cafe has

2014-08-18
Convenience of location is a major consideration for consumers in coffee chain market research

Convenience of location is a major consideration for consumers in coffee chain market research

Facing the intense competition in coffee industry, and the media constantly hyping and consumer pursuing popular mentality, many new brands are constantly entering, and at the same time driving the popularity of new culture, and the differences between brands are becoming smaller and smaller, in such a competitive market, how to shape their own style is necessary, so this group adopts case study method, aiming at seven chain coffee operators to do in-depth interview

2015-09-06
Why are Starbucks, COSTA and other coffee shops scrambling to open stores in shopping malls?

Why are Starbucks, COSTA and other coffee shops scrambling to open stores in shopping malls?

The rapid expansion of coffee shops should be accompanied by differentiated operations, especially when they exist in the same shopping mall. With the continuous improvement of domestic consumers' cognitive ability of coffee, the requirements of coffee shops are no longer limited to the quality of coffee, they need high-recognition coffee brands, comfortable storefront environment and good service ability. Whether it is to determine the theme or optimize the store environment

2016-08-19
Human factors affecting the extraction of Espresso from coffee knowledge

Human factors affecting the extraction of Espresso from coffee knowledge

Base baristas should know how to use espresso, because as long as espresso is made perfectly, other fancy coffees are easy to ensure their quality, so espresso is the basis of coffee; so if you want to master Italian coffee, you must first learn to drink and taste espresso familiar with the machine Barista must have a considerable degree of coffee professional knowledge and literacy, but also must be similar to the coffee machine used.

2014-09-13
A number of chain brands in Fuzhou entered the coffee market

A number of chain brands in Fuzhou entered the coffee market

The entry of wheat coffee makes Fuzhou coffee war more exciting. It is understood that since May this year, Wallace, the largest local fast food restaurant in Fuzhou, has also begun to upgrade its restaurant and enter the coffee market. Its two stores in the urban area have been renovated and launched coffee products.

2014-05-30
Pacific Coffee (Pacific Coffee) Coffee Brand introduction Coffee products

Pacific Coffee (Pacific Coffee) Coffee Brand introduction Coffee products

Pacific Coffee (Pacific Coffee) Enterprise name: Shanghai China Resources Platzefik Catering Management Co., Ltd Brand name: Pacific Coffee Industry Coffee Industry Coffee Coffee in Shanghai: food and Beverage desserts Brand orientation: medium and High-end area demand: 80-150 years Cooperation period: 8-10 years Plan expansion area: East China, North China, Southwest key cities: Shanghai, Zhejiang

2016-03-03
Mia Zona Cafe Guangzhou Cafe Decoration Design Co., Ltd.

Mia Zona Cafe Guangzhou Cafe Decoration Design Co., Ltd.

Guangzhou Coffee Decoration Design Co., Ltd. provides VI and SI design services for western food. Of course, many friends do not quite understand what VI and SI design is, so I would like to popularize it. The full name of VI is Visual ldentity, that is, enterprise VI visual design, translated as visual recognition system. It is the most contagious and infectious part of the CIS system. Convert the non-visual content of CI to static

2016-04-28
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