Pacific Coffee (Pacific Coffee) Coffee Brand introduction Coffee products

Pacific Coffee (Pacific Coffee)

Shanghai China Resources Platinum Fick Restaurant Management Co., Ltd.

Brand name: Pacific Coffee

Type of business: catering, gourmet food-drinks and desserts

Brand positioning: medium and high grade

Area requirement: 80-150 "

Cooperation period: 8-10 years

Planned expansion areas: East China, North China, Southwest key cities: Shanghai, Zhejiang, Jiangsu, Beijing, Tianjin, Chengdu, Chongqing

Usage: lease preferred properties: shopping malls, community commerce, shopping streets, department stores

How to open a shop: operate independently

Brand profile Pacific Coffee concept is inspired by Seattle coffee culture, in Seattle, the coffee shop is the center of the community, providing Americans with quality espresso service. Since its founding in 1992, founder Tom Neir has introduced the coffee culture of Seattle to Hong Kong and opened the first coffee shop in Central, the heart of the business circle, providing Hong Kong with world-class coffee enjoyment and targeting business people. Hong Kong has been providing world-class coffee services to meet the growing demand for coffee in the market.

The purpose of the company is: perfect cup.

It means to provide customers with a perfect cup of coffee, so that customers can enjoy the perfect coffee in a comfortable environment.

Pacific Coffee was acquired by its Pan Asia Holdings Co., Ltd. in 2005. Since then, the brand has grown rapidly and the number of branches has been increasing. With years of efforts, Pacific Coffee brand has won the best coffee sales brand and praise in consumer psychology in various professional magazines and online reviews.

At present, the number of Pacific Coffee stores in Hong Kong has reached more than 100. at the same time, it is also rapidly expanding the mainland China market, as well as Singapore, Macau and Malaysia.

In just one and a half years after opening its first coffee shop in mainland China, Pacific Coffee has opened more than 90 stores in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Suzhou, Qingdao, Shenyang, Foshan and Zhongshan.

In the future, we will gradually enter the second-tier cities.

Source: Pacific Coffee