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Who's a mermaid? The meaning behind Starbucks' logo

Who's a mermaid? The meaning behind Starbucks' logo

This is a good question. This is also the question we keep asking ourselves during the logo evolution (yes, the author is involved in the logo project). We all need to know more realistically and deeply who she is. There is a history behind this. Let's go back to 1971, when Starbucks was just founded. In order to show the nautical history of coffee and the abyss of Seattle as a seaport

2015-08-06
10 popular Starbucks cups, which one hasn't been included in your bag?

10 popular Starbucks cups, which one hasn't been included in your bag?

So many drinks, have you found your favorite? Small star guess, your favorite, in the following 10 most classic star cup, do not believe to see it. The most cute one: mermaid ripple mug Small and exquisite small mermaid ripple mug, 3oz small man, let you get up in the morning and see it at a glance ~ If you live in a simple and direct heart

2015-04-29
Starbucks Theme Anime Coffee Cup! Absolutely love.

Starbucks Theme Anime Coffee Cup! Absolutely love.

There is a creative artist in the United States who replaced the mermaid in the Starbucks coffee cup with a variety of anime characters. A Starbucks theme anime coffee cup came out. Let's enjoy it together. As a means of attracting gold, it is not uncommon for animation producers to launch their own periphery, but have you ever heard of making anime themed mugs? And here's the big touch, which shows us

2015-09-09
The talent created a romantic Disney princess latte flower show in 2 minutes to experience the art of coffee flower drawing.

The talent created a romantic Disney princess latte flower show in 2 minutes to experience the art of coffee flower drawing.

In the cold winter, if someone brings a cup of hot latte with beautiful flowers on it, the whole person's heart will warm up! The god man of pulling flowers is hidden in every corner of the world. This time, I will bring you to enjoy the super Disney princess flower show. Look at these big eyes and guess who it is? A: the Little Mermaid Ariel turned out to be a brave and lovely little mermaid Ariel

2015-12-30
The Goddess of Starbucks

The Goddess of Starbucks

When you sit in any Starbucks coffee shop in Beijing and taste your first cup or the thousandth cup of Starbucks coffee, you will see a woman smiling at you in her Starbucks coffee mug. She looks innocent but charming. Who is she? You can't help thinking, is it the coffee princess from Colombia or the mermaid from the Mediterranean? No matter

2014-08-07
Is the goddess in Starbucks

Is the goddess in Starbucks "coffee goddess"?

When you sit in any Starbucks coffee shop in Beijing and taste your first cup or the thousandth cup of Starbucks coffee, you will see a woman smiling at you in her Starbucks coffee mug. She looks innocent but charming. Who is she? You can't help thinking, is it the coffee princess from Colombia or the mermaid from the Mediterranean? No matter

2014-05-28
Is the goddess in Starbucks

Is the goddess in Starbucks "coffee goddess"?

When you sit in any Starbucks coffee shop in Beijing and taste your first cup or the thousandth cup of Starbucks coffee, you will see a woman smiling at you in her Starbucks coffee mug. She looks innocent but charming. Who is she? You can't help thinking, is it the coffee princess from Colombia or the mermaid from the Mediterranean? No matter

2015-06-19
Is the goddess in Starbucks

Is the goddess in Starbucks "coffee goddess"?

When you sit in any Starbucks coffee shop in Beijing and taste your first cup or the thousandth cup of Starbucks coffee, you will see a woman smiling at you in her Starbucks coffee mug. She looks innocent but charming. Who is she? You can't help thinking, is it the coffee princess from Colombia or the mermaid from the Mediterranean? No.

2016-10-24
The basic common sense of the goddess of Starbucks

The basic common sense of the goddess of Starbucks

When you sit in any Starbucks coffee shop in Beijing and taste your first cup or the thousandth cup of Starbucks coffee, you will see a woman smiling at you in her Starbucks coffee mug. She looks innocent but charming. Who is she? You can't help thinking, is it the coffee princess from Colombia or the mermaid from the Mediterranean? No matter

2015-07-27
Ethiopia sues for Coffee

Ethiopia sues for Coffee

Ethiopia strongly mediates Brazil, the world's largest coffee producer, to share the research results of natural low-caffeine coffee trees, and then for the rights and interests of coffee farmers to fight against Starbucks, the world's largest coffee chain, accusing the green mermaid of embezzling the country's three coffee names, Yegashifi, Sidamo and Harald, and requiring Starbucks to cancel the trademark registration of these three place names.

2015-04-01
What you don't know about Starbucks lets you know about the second wave of giants in the history of world coffee

What you don't know about Starbucks lets you know about the second wave of giants in the history of world coffee

Starbucks coffee is considered to be one of the representatives of globalization and American culture. In 1971, English teacher Jerry Baldwin, history teacher Zev Siegel and author Gordon Bowker teamed up to open the first Starbucks. The name was inspired by Starbuck, the first mate in the famous novel Moby Dick, because he always gulped down coffee. Logo

2015-11-26
Ethiopia sues for Coffee Coffee grows Coffee Bean Price

Ethiopia sues for Coffee Coffee grows Coffee Bean Price

Ethiopia strongly mediates Brazil, the world's largest coffee producer, to share the research results of natural low-caffeine coffee trees, and then for the rights and interests of coffee farmers to fight against Starbucks, the world's largest coffee chain brand, accusing the green mermaid of embezzling the country's three coffee names, Yegashifi, Sidamo and Harald, and requiring Starbucks to cancel the trademark registration of these three place names.

2016-04-20
Starbucks Hometown Coffee City

Starbucks Hometown Coffee City "Romantic Capital" Seattle, USA

Legend has it that there is a shepherd, accidentally found his sheep jumping, a closer look, the original sheep is eating a red fruit to lead to funny behavior strange, he tried to pick some of this red fruit back to boil, did not expect the room full of fragrance, boiled juice after drinking is more energetic, refreshing, from then on, coffee was born. Known as the romantic capital of Seattle, USA, no

2015-03-04
Starbucks, from professional and artistic?

Starbucks, from professional and artistic?

If you visit the first Starbucks in Park Market in Seattle and see the old Starbucks logo hanging so far, look at the text, then look at the mermaid pattern, and then compare it with today's logo, although the sense of the times and design has improved, I wonder if you can feel more professional coffee and artistic temperament from the old logo?

2014-05-29
Starbucks boutique bakery tasting room Starbucks Dream experience

Starbucks boutique bakery tasting room Starbucks Dream experience

Although there is no familiar green mermaid logo in this coffee-scented place, just a simple star logo with the red R letter, the coffee city of Seattle is still excited by the new Starbucks boutique bakery. In order to attract high-end coffee lovers, Starbucks plans to open 100 such boutique coffee chains to introduce the world

2015-04-07
The misunderstanding of coffee is to drink coffee without sugar.

The misunderstanding of coffee is to drink coffee without sugar.

Most people think that misunderstanding one: coffee without milk and sugar is very bitter, can not drink, coffee without sugar is loaded with baked goods! Misunderstanding 2: the skin darkens when you drink too much coffee. 3: a mermaid coffee represents good coffee. In fact, note 1: the base Espresso of all Italian coffee is bitter, and most of the individual coffee is not bitter. Note 2: although the coffee looks like

2015-10-21
Starbucks: from Seattle to the World

Starbucks: from Seattle to the World

Photo: Starbucks: nothing to do with Coffee 2 ○○ published by Citic Publishing House Starbucks, a coffee brand familiar to many consumers, was founded in 1971. Since its successful listing on NASDAQ in 1992, Starbucks has been operating by leaps and bounds, with sales growing at an average annual rate of more than 20%. After years of development, Starbucks has changed from the past

2015-09-21
Father Xing, who was spoiled, how are the painters showing mercy? (╯ 3 ╰)

Father Xing, who was spoiled, how are the painters showing mercy? (╯ 3 ╰)

Guide to Ka Xiang: Starbucks paper cups have always been a tool for many painters to play with, and now even mugs are not spared. Recently, a master made a set of anime-themed mugs by himself. Luff was really handsome and the editor really wanted to defeat one. The highlight is always at the end, presenting many broken star dads and asking you if you are convinced ~ (Tudo, Tuhao, please pull down willfully.) As

2015-09-10
Starbucks Tmall flagship store launched a limited edition titanium Venus card to make coffee on the Internet.

Starbucks Tmall flagship store launched a limited edition titanium Venus card to make coffee on the Internet.

1 TechWeb reported that Tmall's official flagship store was officially launched on December 14, and a limited edition of 2000 titanium metal cards and 1000 Swarovski crystal cards were sold through the store, of which titanium cards were sold on Chinese mainland for the first time. Starbucks Tmall's official flagship store is defined as a standard store by Starbucks, which sells products including physical / electronic star cards and physical / electric.

2015-12-16
Jinan Coffee News: Starbucks handmade Coffee debuts

Jinan Coffee News: Starbucks handmade Coffee debuts

Since the opening of the first Starbucks in Jinan in 2010, the iconic brand of the global coffee industry has been with Quancheng for five years. Go to a store with green mermaid signs and drink a cup of fresh (now brewed or even personalized coffee), which has become one of the leisure habits of fashion people in Quancheng. In September this year, Starbucks opened its first hand-brewed coffee store in the center of Jinan Greenland, aiming to lead the way.

2015-11-27
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