Starbucks Tmall flagship store launched a limited edition titanium Venus card to make coffee on the Internet.

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TechWeb reported that Tmall's official flagship store was officially launched on December 14, and a limited edition of 2000 titanium metal cards and 1000 Swarovski crystal cards were sold through the store, of which titanium cards were sold on Chinese mainland for the first time.

Tmall's official flagship store is defined as a standard store by Starbucks, which sells products including physical / electronic star cards and physical / electronic star cards as well as electronic coffee coupons. At the same time, in order to cooperate with online channels, Starbucks also launched a series of Tmall exclusive star gifts and star cards, including Tmall's version of Mermaid Mermaid Star Card. Unfortunately, the much-anticipated coffee cups, coffee beans and VIA instant coffee did not appear in Tmall's sales list. In terms of selling price, the online price is the same as the offline price, which makes students who want to give gifts in different places have a better solution.

Starbucks, headquartered in Seattle, Washington, is the world's largest coffee shop chain and is considered to be the most tech-conscious traditional company. As an industry leader, Starbucks is actively involved in innovation in the technology industry, partnering with many Silicon Valley companies such as Apple, Google and Square, from free Wifi to promoting wireless charging technology, to deploying APP applications and taking the lead in mobile payments. Starbucks has become the largest retail company for mobile payments in the United States, and the most popular food company on social media such as Twitter, Facebook, Pinterest and so on.

Considering that instead of partnering with group buying and catering websites, Starbucks runs Tmall's flagship store through Baozun e-commerce, apparently hoping to establish more emotional connections with customers outside the traditional offline stores through Tmall. Baozun e-commerce helps Starbucks promote coffee culture online and strengthen its social identity in the Chinese market, rather than just selling goods.

Source: Sohu net