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Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
How does an excellent cafe detonate the coffee enthusiasm of baristas?

How does an excellent cafe detonate the coffee enthusiasm of baristas?

According to the analysis of the data, the average life cycle of China's small and medium-sized enterprises is only 2.6 years, which is very common in the catering industry with very frequent economic activities. You can often see restaurants with different signboards in the streets. They just spent money here last month, and now people have gone to the house to be empty. It is said that the catering industry is an industry with a very low threshold for investment, how can it be so vulnerable? What are the reasons?

2015-10-21
Coffee aroma coffee wine coffee roast coffee beans how to bake roast curve

Coffee aroma coffee wine coffee roast coffee beans how to bake roast curve

Mercaptan has produced deep-baked fragrance since 1962, when two Nobel laureates, Reichstein and Stottinger, pointed out that uran, mercaptan, and alkylpyrazine. After Diketone is the key point to make coffee aroma, in fact, scientists have made great progress in this area over the years. Thomas Palerman (Thomas), a chemist from the world-renowned Kraft Foods Company (Kraft Foods).

2016-06-17
Coffee, culture and environment are inseparable.

Coffee, culture and environment are inseparable.

Coffee is not only one of the most popular drinks in the world, but also one of the most traded products in the world. I've been writing a book about coffee recently, but I've been hesitant: I don't know how many coffee consumers really want to know about the things behind coffee. Many of us like to savor the taste and feeling of a cup of hot Scotch coffee, not to mention the taste.

2015-04-29
Coffee Culture Coffee, culture and environment are inseparable

Coffee Culture Coffee, culture and environment are inseparable

Coffee is one of the world's most popular drinks and one of the world's most traded commodities. I'm currently writing a book about coffee, but I've been hesitant: I don't know how many coffee consumers really want to know all this stuff about coffee. Many of us like to savor the taste and feel of a cup of piping hot Scotch coffee, let alone taste it.

2015-02-05
Pu'er strives to build the coffee capital of China.

Pu'er strives to build the coffee capital of China.

Pu'er coffee is also a major feature of our Pu'er, we also strive to build China's coffee capital, Shen Peiping introduced to us how we do in the coffee industry.

2014-05-29
Coffee beans are cheaper, why are Starbucks prices still rising?

Coffee beans are cheaper, why are Starbucks prices still rising?

Starbucks is not a place to drink cheap coffee. It sells experiences, not goods. For a long time, Starbucks' marketing strategy has been very successful, attracting thousands of customers and giving its stock a steady return. But this summer, the company's strategy put it in an awkward position: coffee bean prices fell in the global futures market, Starbucks

2015-08-25
Starbucks was invited out of the coffee shop by e-commerce. The United States began to have delivery service.

Starbucks was invited out of the coffee shop by e-commerce. The United States began to have delivery service.

Although Starbucks, which is not worried about business, has not been online related delivery service, it has been invited out of the coffee shop by even coffee, love fresh bee, Baidu takeout and so on. In the face of greater market demand, cold Starbucks has made a new move to try coffee delivery in some parts of the United States. Coffee distribution market space large coffee distribution in China has a lot of market space. Company

2015-03-27
Starbucks has opened seven consecutive stores in Kunming in less than two years and will open an average of one store a day in the next three years.

Starbucks has opened seven consecutive stores in Kunming in less than two years and will open an average of one store a day in the next three years.

Starbucks has a new trend in Yunnan. Following the completion of the Starbucks grower support Center in Pu'er in mid-December, Starbucks Justice Square officially opened its seventh store in Kunming on the 26th. Starbucks' Yunnan territory since Starbucks opened its first store in Shuncheng, Kunming in May last year, Starbucks' layout in Kunming market has been accelerating.

2014-04-27
The

The "herding effect" of cafes and Starbucks Coffee

Many people have the dream of opening a coffee shop, but when it opens, it is different from what they expected. There is not so much literature and art, petty bourgeoisie and freedom, and there are more practical problems such as rent, water and electricity. It's easy to open a shop, as long as you have the money, and then what? However, we have to keep learning, update our knowledge and improve ourselves in order to face the problems that follow.

2015-01-13
Fine coffee culture, history, coffee, culture and environment are inseparable.

Fine coffee culture, history, coffee, culture and environment are inseparable.

Coffee is not only one of the most popular drinks in the world, but also one of the most traded products in the world. I've been writing a book about coffee recently, but I've been hesitant: I don't know how many coffee consumers really want to know about the things behind coffee. Many of us like to savor the taste and feeling of a cup of hot Scotch coffee, not to mention the taste.

2015-03-10
A coffee shop in the United States buys two boutique coffee brands to take the road of boutique coffee.

A coffee shop in the United States buys two boutique coffee brands to take the road of boutique coffee.

On October 31, Peets Coffee Tea, an American coffee chain, announced a $100m bid for Intelligentsia Coffee, a boutique coffee brand from Chicago, just three weeks after it announced the acquisition of another boutique coffee brand, Stumptown. We have no intention of buying boutique cafes any more. Head of Peets Marketing Department

2015-11-10
Why coffee is one of America's most popular drinks

Why coffee is one of America's most popular drinks

Over the years, I have written extensively about the social and environmental impact of coffee, one of the world's most popular drinks and one of the world's most traded commodities. I'm currently writing a book about coffee (contact me if you're interested), but I've been hesitant: I don't know how many coffee consumers really want to know.

2015-04-09
Robusta, one of the most important coffee tree varieties in the world.

Robusta, one of the most important coffee tree varieties in the world.

Robusta species (scientific name Coffee Robusta Linden). The leaf rust-resistant varieties found in Congo in Africa have stronger disease resistance than Arabica. In the general coffee market, many people like to compare robusta and Arabica coffee beans, which is incorrect. In fact, the Robsta species was originally a mutant of the Congo species (scientific name: Coffee Canephora).

2014-06-30
Starbucks'

Starbucks'"black apron" strategy

In the New World (600628, stock bar) mall, which is regarded as a landmark of Chongwenmen in Beijing, Starbucks and McCoffee are only 30 meters apart, as well as two COSTA restaurants and a Pacific Coffee (601099, stock bar) nearby. This is a microcosm of Starbucks' current situation, and it is difficult for this Chinese coffee culture mentor to continue to monopolize China's chain coffee market.

2014-08-15
How does Starbucks sell coffee in the hometown of tea culture?

How does Starbucks sell coffee in the hometown of tea culture?

A topic that has been entangled for a long time in the tea industry: why can't China's 70,000 tea companies sell more than a British Lipton? Different factors are mixed together and cannot be compared with each other at all. It can only be said that we can learn from their marketing model and take their strengths to avoid their weaknesses. For China, which is pregnant with a strong tea culture, why can a Starbucks sell coffee so well? This is how Chinese tea makes outsiders

2015-09-11
Feiduo Coffee Entrepreneurship sharing

Feiduo Coffee Entrepreneurship sharing

Xiao Dong, the owner of Feiduo Coffee, wakes up every day with water, electricity and WIFI fees clearly listed in his head. How is the income and expenditure? Wait for a series of coffee shop cost lists. I want money for everything. This is what he thought clearly at the beginning of opening the store, but he did not expect that the pressure was so great. The Ningbo boy who came to Kunming because of love, when he first founded Feiduo, he only wanted to classics.

2015-09-06
The price of coffee and beans in China showed an upward trend in 2014.

The price of coffee and beans in China showed an upward trend in 2014.

Affected by extreme weather, the global supply and demand of coffee beans, the raw material of coffee, has been challenged this year. Multi-party data show that due to the main producing areas of coffee beans, such as Brazil, affected by drought, diseases and insect pests and other factors, coffee bean production has dropped sharply this year, resulting in coffee beans in short supply and prices showing an upward trend. At present, it has also entered the picking season of domestic coffee beans. Yesterday (November 25), coffee in Yunnan Province

2014-12-11
Introduction to the Development of Chinese Fine Coffee and Coffee in Taiwan

Introduction to the Development of Chinese Fine Coffee and Coffee in Taiwan

Formosa is a good impression that Taiwan has brought to the world! In this green island with an area of only 36193 square kilometers, the vibrant coffee multiculturalism continues to bloom here, giving Taiwan an important place not only in Asia, but also in the coffee field of the world. Taiwan, known as the beacon of democracy in Asia and the world, the coffee industry, like this, leads ships.

2015-01-12
What is the flavor of deep-roasted coffee? what is the flavor of deep-roasted coffee beans? deep-roasted Mantenin Italian mixed beans commercial coffee

What is the flavor of deep-roasted coffee? what is the flavor of deep-roasted coffee beans? deep-roasted Mantenin Italian mixed beans commercial coffee

Alcohol has been deeply roasted since 1962, when two Nobel laureates, Reichstein and Stottinger, pointed out that uran, mercaptan, and alkylpyrazine. After Diketone is the key point to make coffee aroma, in fact, scientists have made great progress in this field over the years. Thomas H.

2016-07-01
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