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A brief discussion on the Product Distribution of Coffee Bean Professional Market

A brief discussion on the Product Distribution of Coffee Bean Professional Market

First: the market background of coffee beans, coffee beans have flourished in the Chinese market in recent years, thanks to the rapid promotion and growth of table coffee chains in China, so that siphon coffee (single coffee) has been preached and rooted in various cities and towns in China. Shangdao Coffee and its derivation or imitation of many brands, but also gradually formed the bar technology of the above Island Coffee Coffee.

2014-07-04
Why do coffee shops train baristas when coffee industry develops?

Why do coffee shops train baristas when coffee industry develops?

It is difficult to talk about how to train baristas in two hours, and there is no time to explain the importance of training baristas. Recently in Vienna, the European Fine Coffee Association (SCAE) convened a conference attended by professionally certified baristas, and I was invited to give a lecture on barista training strategies. I have been a trainer for more than 30 years, from work experience

2015-01-12
Brief introduction of Real Pot Coffee International Coffee Brand

Brief introduction of Real Pot Coffee International Coffee Brand

With the goal of "New Image Coffee Shop", this symbolic trademark has been introduced since September 1990. the oval logo is the round shape of COFFEE's "C". The isolated line in the oval shape is the shape when milk is injected into the coffee cup, symbolizing the friendship between the restaurant and customers. The use of green color is to feel the favor of the earth as the starting point, in order to promote green coffee trees.

2015-08-05
Starbucks goal: to

Starbucks goal: to "drive away" customers to become a coffee convenience store

In the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on the status of literary and artistic youth, even though they have a good chance of being the same person. Such an exquisite positioning has exposed the nature of Starbucks' split personality.

2015-06-01
The significance of uniform extraction of coffee beans is the extraction of coffee uniform?

The significance of uniform extraction of coffee beans is the extraction of coffee uniform?

The concept of uniform extraction (Even Extraction) and the effect of uniform extraction on the taste of coffee. The real uniform extraction needs to be analyzed from the perspectives of raw beans, roasting, grinding and brewing, and uniform extraction is also the ultimate goal of baristas to make coffee. Coffee is extracted in both directions. If it is too close to one end, the coffee will be over-extracted; near the other end, the coffee will not be extracted.

2015-09-01
Vietnamese coffee is ambitious

Vietnamese coffee is ambitious

Vietnam's next goal is clearly not just to become the world's second-largest coffee exporter, because it has so many coffee-loving citizens. In Vietnam, drinking coffee between friends is as natural as shaking hands. An Australian food guide who has been in Hanoi for seven years is deeply impressed. A cafe in three or five steps is not only a street view of large and small cities in Vietnam, but also seems to be a ritual. In Vietnam

2014-08-05
The most detailed introduction to the Hong Kong Coffee Association

The most detailed introduction to the Hong Kong Coffee Association

When will the association be established? The Hong Kong Professional Coffee Association (HKPCA) was established in May 2009. HKPCA inauguration ceremony is honored at HOFEX 09 in Conven-tional and Exhibition Centre, Hong Kong, the largest exhibition venue in Hong Kong. Mr. Billy Lee founded HKPCA, an experienced entrepreneur and general manager of coffee, Sun, a famous local coffee brand.

2015-09-10
The thinking mode of extraction uniform extraction of fine coffee

The thinking mode of extraction uniform extraction of fine coffee

We talked about some of the connections between taste and data in general. The core idea is the relationship between alcohol thickness and TDS concentration, and the relationship between sour, bittersweet and extraction rate. If we describe the goal in the first chapter, then the goal we want to achieve is mainly the following two points: 1. A reasonable extraction rate of 18-22% was obtained. Because it can achieve bitterness.

2014-10-14
Guanggu, a post-80s boy, runs a personality coffee shop.

Guanggu, a post-80s boy, runs a personality coffee shop.

Regardless of the size of the goal, one should constantly give himself a goal and find a way to get what he wants. This is the motto of Huang Xiaosong, the post-80s owner of Coffee Wing Coffee Restaurant in Guanggu Walking Street. That's what he said and what he did. Nurtured by his business father, he had business acumen from an early age. He started a business many times in college, and after graduating from university, he relied on his own business.

2014-10-25
Asian boutique coffee, Vietnamese coffee, ambitious.

Asian boutique coffee, Vietnamese coffee, ambitious.

Vietnam's next goal is clearly not just to become the world's second-largest coffee exporter, because it has so many coffee-loving citizens. In Vietnam, drinking coffee between friends is as natural as shaking hands. An Australian food guide who has been in Hanoi for seven years is deeply impressed. A cafe in three or five steps is not only a street view of large and small cities in Vietnam, but also seems to be a ritual. In Vietnam

2014-12-16
The super popular method of slimming in coffee bubble bath

The super popular method of slimming in coffee bubble bath

Caffeine has the function of decomposing fat, it can penetrate the skin, enter the deep subcutaneous tissue, directly burn and consume the fat stored in the body, and stimulate sympathetic nerve excitement to reduce appetite and achieve the goal of eating less.

2014-05-28
Marketing Secrets of Starbucks

Marketing Secrets of Starbucks

Starbucks' financial report has also mentioned many times that its goal in China is to grow into the largest overseas market outside the United States.

2016-08-18
Coffee teaching class: explaining the main points of the theoretical knowledge of the golden cup rule of coffee.

Coffee teaching class: explaining the main points of the theoretical knowledge of the golden cup rule of coffee.

Today we are going to discuss the "Gold Cup theory" of coffee. Some people do not like the gold cup theory, because the name seems to imply that as long as it meets this standard, it is "delicious coffee". In fact, I quite agree that coffee that is not in line with the golden cup theory is good, but it is a bit strange to say that we can ignore the golden cup theory at all. It may also be called "extract".

2015-12-04
Would you like to participate in a cafe for 3000 yuan as a shareholder?

Would you like to participate in a cafe for 3000 yuan as a shareholder?

The news attracted a lot of attention as soon as it was launched on the relevant platform, 500 people each contributed 3000 yuan to crowdfunding a cafe. The reporter learned that as of noon yesterday, 108 people had signed up in less than 3 days, nearly half of whom had paid sincere money. Crowdfunding cafes are not uncommon, but few are profitable. This cafe is a newborn calf, not afraid of tigers, or a commercial model.

2015-06-18
Boutique Cafe recommends Berlin Qancang Cafe The Barn

Boutique Cafe recommends Berlin Qancang Cafe The Barn

If you come back from Berlin, nine times out of ten your friends will ask, "have you been to Bonanaza?" Did you go to The Barn? "so it's now or never to find a gap to visit the German capital Berlin again, and this time the goal is, of course, The Barn. Although Berlin is by no means a world-famous city for coffee, it has been drinking Bonanza Coffe for the first time since last winter.

2014-12-11
The prerequisites for becoming a professional barista

The prerequisites for becoming a professional barista

Set your dream as a goal. Everyone who loves coffee will want to open a coffee shop of their own. I believe you who are reading this article at this time are no exception. At that time, I didn't have the concept of the word barista, and I didn't know about the third wave of boutique coffee craze. But as long as I think of a coffee shop that calms people down, and I can eat cake.

2016-05-30
Latest information on baristas guidelines for baristas

Latest information on baristas guidelines for baristas

Set your dream as a goal. Everyone who loves coffee will want to open a coffee shop of their own. I believe you who are reading this article at this time are no exception. At that time, I didn't have the concept of the word barista, and I didn't know about the third wave of boutique coffee craze. But as long as I think of a coffee shop that calms people down, and I can eat cake.

2016-05-23
China will become Starbucks' second largest market in the world to open 1500 stores in 2015

China will become Starbucks' second largest market in the world to open 1500 stores in 2015

"We want China to become the largest Chinese mainland country outside the United States," John Culver, president of Starbucks Coffee International, said at the Starbucks SME Summit today. "by 2015, Starbucks will open 1500 stores on Starbucks. Although this is a big number, we are confident that we can achieve this goal. (responsible Editor: Leo)

2014-04-27
Beautiful men are obsessed with coffee and are determined to drink 20,000 Starbucks around the world.

Beautiful men are obsessed with coffee and are determined to drink 20,000 Starbucks around the world.

Winter is such a crazy coffee fan that he can drink 29 cups of coffee at a time.

2014-05-23
Japan's Akihabara Koda coffee shop GUNDAM Cafe

Japan's Akihabara Koda coffee shop GUNDAM Cafe

GUNDAM Caf Coffee Shop is the official coffee shop of Mobile Warrior Gunda, and it is also a coffee shop full of entertainment. The goal of the store is to become an evolving base for sending messages to Gunda, where fans and fans can also understand and feel the entire view of the world. Today, the editor specially collected relevant information, you Gaoda anime fans should not be missed.

2014-07-18
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