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Costa opens a brand new concept store with Starbucks to form a differentiation-oriented competition for cafes.

Costa opens a brand new concept store with Starbucks to form a differentiation-oriented competition for cafes.

Core tip: this year, the total number of Costa stores in China is 344, and its competitor Starbucks has opened more than 1700 stores. Six years ago, Costa opened 2.5 times faster stores in Beijing alone than Starbucks, and Bosmiao, then president of Costa Asia, claimed that it would open 2500 stores by 2018. From a close match to lagging behind Starbucks (Special Reading)

2015-12-08
About the definition of World Fine Coffee specialty coffee knowledge of Coffee

About the definition of World Fine Coffee specialty coffee knowledge of Coffee

The definition of the concept of boutique coffee specialty coffee (1) the concept of specialty coffee can be traced back to as early as 1974 in the last century, when Ms. Erna Knutsen of the United States first put forward the concept in "tea and coffee trade journal", that is, the Journal of Tea and Coffee Trade, to refer to those who grew up in a special environment with unique aroma and flavor.

2015-12-30
What is the definition and concept powder-to-water ratio of SCAA's gold cup theory?

What is the definition and concept powder-to-water ratio of SCAA's gold cup theory?

The proportion of SCAA refined cup coffee defined by the Gold Cup Fine Coffee Association of the United States and the European Fine Coffee Association of scae, the extraction rate of coffee must be about 20%, while the TDS (concentration ratio) is about 1.1% to 1.3%. For Drip Filter dripping and brewing, how to extract the best coffee flavor, the controlling factors are nothing more than the changes of the extract of coffee powder and the concentration in a cup of coffee.

2015-10-16
Deducing the Marketing Secrets of Mobile era with Coffee creativity

Deducing the Marketing Secrets of Mobile era with Coffee creativity

[introduction] recently, its concept of product-driven marketing was demonstrated in the International Advertising Festival. In the mobile Internet marketing arena of the 22nd International Advertising Festival, youdao Dictionary brings an innovative perspective to the advertising industry. During the exhibition, youdao Dictionary not only displayed coffee beans collected by 500 million users from around the world, but also shared their ideas with advertisers through youdao Cafe.

2015-11-23
The earliest western restaurant in China was called Fancai Restaurant

The earliest western restaurant in China was called Fancai Restaurant

Chinese people begin to recognize western culture by observing westerners 'living habits. The Chinese found that Westerners drink soup first, then eat; eat first, then drink. They couldn't explain this abnormal Chinese living habit, and they finally concluded that the fundamental reason why Westerners and Chinese living habits are different is that Westerners believe that the earth is round and Chinese head to head.

2015-09-12
Coffee discount: Guangzhou 70% discount coffee simple meal

Coffee discount: Guangzhou 70% discount coffee simple meal

Dianping and Guangzhou permanent Curry concept House jointly offer a 70% discount experience coupon, 16 yuan can choose a delicious lunch with coffee or tea.

2014-05-19
Independent cafes in Macau recommend minority cafes

Independent cafes in Macau recommend minority cafes

With the introduction of the concept of boutique coffee, the business model of cafes is also constantly updated, coffee workers begin to pay attention to consumers' consumption preferences and drinking habits. In Macao, compared with traditional Hong Kong-style cafes, independent cafes pay more attention to the quality of coffee and communication and sharing with customers. From the popularization of coffee professional knowledge and the taste of coffee of origin to the culture of fine coffee.

2016-04-28
Chinese coffee culture the earliest western restaurant in China is called vegetable Restaurant.

Chinese coffee culture the earliest western restaurant in China is called vegetable Restaurant.

Chinese people begin to understand western culture by observing the living habits of westerners. The Chinese find that Westerners drink soup first, then eat; eat first, then drink. Unable to explain this abnormal living habit in China, they were puzzled and finally concluded that the fundamental reason why the living habits of Westerners and Chinese are different is that Westerners believe that the earth is round.

2015-01-23
What is boutique coffee? What is boutique coffee? The characteristics of fine coffee the mouth of fine coffee

What is boutique coffee? What is boutique coffee? The characteristics of fine coffee the mouth of fine coffee

Many veterans disapprove of this concept, but when you want to say it in a few words, you find that few of them can explain it clearly. Most people will say that the beans are good, the baking is right, and the extraction is in place. It's fine coffee. This is just a description, not a definition. In other words, the American Fine Coffee Association (SCAA) rating system, up to 80 points is fine coffee. This one.

2016-03-22
On the basic definition and concept of Latte Art in the Art of Coffee drawing

On the basic definition and concept of Latte Art in the Art of Coffee drawing

Latte Art is a method of making lattes with designs on the surface of espresso by pouring foamed milk into espresso. The art of flower drawing can also be to draw a simple beautification pattern directly on the surface of the foam. The art of flower drawing is particularly difficult to make all the time, because it is good for espresso cups and milk.

2015-10-26
Understanding the extraction rate is the basis of making a cup of espresso

Understanding the extraction rate is the basis of making a cup of espresso

What I want to tell you in the article is that the concept of extraction rate is not difficult, and there is little relationship between extraction rate and concentration, and extraction rate is very important, which you need to know as a barista. The article will mention several questions: (1) the concept of gold cup criterion; (2) the relationship between extraction rate and concentration; (3) knowing the extraction rate, it is meaningful for us to adjust the grinding degree and powder quantity every day, and then we can make it better.

2015-11-05
Understanding the extraction rate is the basis of making a cup of espresso

Understanding the extraction rate is the basis of making a cup of espresso

What I want to tell you in the article is that the concept of extraction rate is not difficult, and there is little relationship between extraction rate and concentration, and extraction rate is very important, which you need to know as a barista. The article will mention several questions: (1) the concept of gold cup criterion; (2) the relationship between extraction rate and concentration; (3) knowing the extraction rate, it is meaningful for us to adjust the grinding degree and powder quantity every day, and then we can make it better.

2015-11-09
Coffee common sense espresso coffee and single coffee difference

Coffee common sense espresso coffee and single coffee difference

What is the difference between Espresso and single-serve coffee? Chen Lei thought for a long time. At that time, he was also quite entangled. He always felt that the boundary between espresso coffee and single-serve coffee seemed to be less and less obvious. Today, he wrote this article to sort out his own ideas. Let's look at the concept of espresso versus single-serve coffee.

2014-10-11
Fine Coffee the difference between espresso (Espresso) and single coffee

Fine Coffee the difference between espresso (Espresso) and single coffee

Today, a friend asked what is the difference between espresso (Espresso) and individual coffee. Chen Lei thought about it for a long time, but it was also quite tangled at that time. He always felt that the boundary between espresso and individual coffee seemed to be less and less obvious. I also want to sort out my own ideas when I write this article today. Let's first take a look at the concept of espresso and single coffee.

2014-11-10
What is the difference between espresso and individual coffee?

What is the difference between espresso and individual coffee?

Today, a friend asked what is the difference between espresso (Espresso) and individual coffee. Chen Lei thought about it for a long time, but it was also quite tangled at that time. He always felt that the boundary between espresso and individual coffee seemed to be less and less obvious. I also want to sort out my own ideas when I write this article today. Let's first take a look at the concept of espresso and single coffee.

2015-11-03
Zhang Genshuo's coffee drinking activity was successfully selected into the Guinness Book of World Records.

Zhang Genshuo's coffee drinking activity was successfully selected into the Guinness Book of World Records.

On April 26th, the "Hello China 2014 Super Star warm Coffee season-Coffee with you" hosted by Coffee, the largest coffee chain in South Korea, was successfully held at Quintiles Hotel in Beijing. This meeting is the first time that Zhang Genshuo has gathered with Fans in Beijing since he signed the brand spokesman of "Coffee accompany you".

2014-05-26
Coffee shop management knowledge the idea of being a coffee shop

Coffee shop management knowledge the idea of being a coffee shop

The recently launched coffee interest class has also made its own small advertisements on the Internet. Wechat has also added a lot of coffee enthusiasts, some of whom want to explore the methods of coffee making, some of which discuss coffee courses. The most part of people talked to me about opening a shop. In the course of discussing shop opening, a lot of people asked me why I wanted to add the idea to the class, which runs through the coffee.

2015-01-22
What's the difference between espresso and individual coffee?

What's the difference between espresso and individual coffee?

Today, a friend asked what is the difference between espresso (Espresso) and individual coffee. Chen Lei thought about it for a long time, but it was also quite tangled at that time. He always felt that the boundary between espresso and individual coffee seemed to be less and less obvious. I also want to sort out my own ideas when I write this article today. Let's first take a look at the concept of espresso and single coffee.

2015-04-20
The difference between espresso and individual coffee basic knowledge of fine coffee

The difference between espresso and individual coffee basic knowledge of fine coffee

Today, a friend asked what is the difference between espresso (Espresso) and individual coffee. Chen Lei thought about it for a long time, but it was also quite tangled at that time. He always felt that the boundary between espresso and individual coffee seemed to be less and less obvious. I also want to sort out my own ideas when I write this article today. Let's first take a look at the concept of espresso and single coffee.

2015-11-10
The definition and concept of Fine Coffee beans and Fine Coffee

The definition and concept of Fine Coffee beans and Fine Coffee

Boutique coffee beans 1. Boutique coffee beans must be high-quality beans with flawless beans. It should have an outstanding flavor, not without a bad taste, but with a particularly good taste. two。 Boutique coffee beans must be excellent varieties, such as the original bourbon species, mocha species and Tippica species. The coffee beans produced by these trees have unique aroma and flavor, which are far from comparable to those of other tree species.

2015-10-13
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