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Starbucks'"chief digital officer" digital business strategy is as important as selling coffee

Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25 per cent of companies will have chief digital officers (Chief Digital Officer, hereinafter referred to as CDO). In fact, this is a natural development in the organizational structure of the enterprise: 70% of the respondents

2016-07-13
Starbucks CDO: digital business strategy is as important as selling coffee

Starbucks CDO: digital business strategy is as important as selling coffee

When the vision of digital strategy is defined and digital marketing, Starbucks card business, customer loyalty program and e-commerce are combined, there is a new spark between them. Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25% of companies

2016-06-17
Coffee roasting techniques delicious coffee comes from roasting

Coffee roasting techniques delicious coffee comes from roasting

What kind of coffee would you like? Whether it is a three-in-one simple brewing coffee bag or a self-grinded professional coffee, the diversity of coffee fascinates many people, and there is even a saying that a person's personality can be seen from the coffee he drinks. it can be seen that there are really many kinds of coffee. How on earth did these many kinds of coffee come into being? If you are a beginner of professional coffee

2014-11-17
Introduction of Aichang Coffee in Aigu Coffee Group

Introduction of Aichang Coffee in Aigu Coffee Group

Aiyi Manor Coffee is a leading brand of Chinese coffee, which integrates coffee cultivation, primary processing, intensive processing, product research and development, trade and brand marketing. Over the past 15 years, it has been committed to bringing Yunnan coffee into the international coffee market, and after earning a reputation for Yunnan coffee in the international market, Aiyi Group began to shift its strategy from the international export market.

2015-12-05
Coffee beans roasting knowledge delicious coffee comes from roasting

Coffee beans roasting knowledge delicious coffee comes from roasting

What kind of coffee would you like? Whether it is a three-in-one simple brewing coffee bag or a self-grinded professional coffee, the diversity of coffee fascinates many people, and there is even a saying that a person's personality can be seen from the coffee he drinks. it can be seen that there are really many kinds of coffee. How on earth did these many kinds of coffee come into being? If you are a beginner of professional coffee

2014-12-10
Did you use the trendy capsule coffee machine?

Did you use the trendy capsule coffee machine?

The operation of the capsule coffee machine is much simpler than that of the semi-automatic coffee machine and the fully automatic coffee machine. The operation can be completed with one button, and any novice can easily make a strong cup of espresso coffee at home or at work. Capsule coffee machine is a kind of Italian coffee machine, is a new type of coffee machine in recent years, the biggest feature is the use of special coffee capsules, can not

2015-08-11
Love coffee Starbucks Chinese partner Chinese coffee national brand

Love coffee Starbucks Chinese partner Chinese coffee national brand

Aiyi Manor Coffee is a leading brand of Chinese coffee, which integrates coffee cultivation, primary processing, intensive processing, product research and development, trade and brand marketing. Over the past 15 years, it has been committed to bringing Yunnan coffee into the international coffee market, and after earning a reputation for Yunnan coffee in the international market, Aiyi Group began to shift its strategy from the international export market.

2015-11-22
A complete knowledge of coffee roasting

A complete knowledge of coffee roasting

Coffee roasting (coffee roasting) refers to the heating of raw beans to convert starch in raw beans into sugars and acids at high temperature, cellulose and other substances will be carbonized to varying degrees, water and carbon dioxide will be volatilized, proteins will be converted into enzymes and fats, and the remaining substances will be combined to form an oil film on the surface of coffee beans, and in the process coffee acids will be formed.

2014-06-04
Delicious coffee comes from roasting. What kind of coffee would you like?

Delicious coffee comes from roasting. What kind of coffee would you like?

What kind of coffee would you like? Whether it is a three-in-one simple brewing coffee bag or a self-grinded professional coffee, the diversity of coffee fascinates many people, and there is even a saying that a person's personality can be seen from the coffee he drinks. it can be seen that there are really many kinds of coffee. How on earth did these many kinds of coffee come into being? If you are a beginner of professional coffee

2015-05-29
How does delicious coffee come from roasting so many kinds of coffee?

How does delicious coffee come from roasting so many kinds of coffee?

What kind of coffee would you like? Whether it is a three-in-one simple brewing coffee bag or a self-grinded professional coffee, the diversity of coffee fascinates many people, and there is even a saying that a person's personality can be seen from the coffee he drinks. it can be seen that there are really many kinds of coffee. How on earth did these many kinds of coffee come into being? If you are a beginner of professional coffee

2015-09-21
Some common word concepts about extraction

Some common word concepts about extraction

Blonding: Describes the process by which the effluent changes from a dark brown with tiger stripes to a uniform pale yellow. This usually occurs in the last 1/3 of the paragraph, indicating that the extraction operation can be completed. The over-yellowing part of the espresso has a weak taste and little aroma. If it lasts too long, it will dilute the alcohol and no longer be a pleasant taste sensation. channel effect

2014-10-10
Introduction of two common methods of hand washing and dripping filtration in Japan--Detailed process explanation of penetration method and immersion method

Introduction of two common methods of hand washing and dripping filtration in Japan--Detailed process explanation of penetration method and immersion method

"Coffee hand brewing follicle method"(*** personal recommendation: coffee 2 people, water ratio 1:15) basic criteria: water temperature exceeds 90 degrees Celsius, coffee miscellaneous taste or sweet, bitter too much, complete a hand brewing time control in 3 to 5 minutes best. Brewing time is less than 4 minutes, suitable for finer grinding methods. Brewing time is more than 6 minutes, suitable for coarse grinding method. a

2016-02-23
Coffee pull Creative Competition

Coffee pull Creative Competition

Coffee shop, move home coffee pull creative competition, select six coffee lovers for the national coffee lovers, enter the Beijing live 6 to 1 finals, the final winners will follow the "Fashion Travel" magazine to travel to Colombia. [activity time] preliminary [online]-final list of 6 players announced-decisive battle Beijing 8.12-8.25 8.26 9.4 [

2014-04-27
The Coffee Tour of the Coffee Culture Festival in Mangshi, Yunnan Province is

The Coffee Tour of the Coffee Culture Festival in Mangshi, Yunnan Province is "driven away" in Dehong.

■ Metropolis Times News (Reporter Su Duanyang) during the fourth China Mangshi (International) Coffee Culture Festival, Hougu Coffee Tour was officially launched. This activity has opened up the post-valley coffee tour which integrates coffee picking experience and ecological tourism, coffee intensive processing industry tourism, coffee consumption and tourism shopping. This is the only one in China that has agriculture, industry and products.

2015-01-28
The change and degree of roasting process the flavor characteristics of roasting degree of coffee beans on the comparison table

The change and degree of roasting process the flavor characteristics of roasting degree of coffee beans on the comparison table

The five stages of baking: 1. Dry, when the raw bean is heated, the water vapor in the raw bean will evaporate, and when it reaches about 135 degrees, the raw bean begins to lighten from green and gradually whitens. two。 Dehydration, as heating, raw beans from green to light yellow, when the temperature is about 160 degrees, will emit the smell of grass, or the aroma of baked grain, continuous heating, beans will turn light brown. 3. one

2016-01-22
Introduction of coffee roasting stage introduction of coffee roaster introduction of roasting degree of different coffee beans

Introduction of coffee roasting stage introduction of coffee roaster introduction of roasting degree of different coffee beans

To sum up, coffee roasting is a science. The age, density, hardness and moisture content of raw beans will affect the quality of roasted coffee. Even the relative humidity and temperature on the day of roasting should not ignore the coffee beans that have just been roasted. It is best to put them for 2-5 days, so that a large amount of carbon dioxide out of the coffee beans will be easier to drink. Hong Kong Coffee Club will choose one-way breathable valve aluminum foil.

2016-07-19
Coffee knowledge: coffee roasting

Coffee knowledge: coffee roasting

Coffee roasting (coffee roasting) means that through heating raw beans, starch in raw beans is converted into sugars and acids at high temperature, substances such as cellulose will be carbonized to varying degrees, water and carbon dioxide will be volatilized, proteins will be converted into enzymes and fats, and the remaining substances will be combined to form an oil film on the surface of coffee beans, and in the process coffee acids will be formed.

2014-07-17
Complete knowledge of coffee roasting

Complete knowledge of coffee roasting

Coffee roasting (coffee roasting) refers to the heating of raw beans to convert starch in raw beans into sugars and acids at high temperature, cellulose and other substances will be carbonized to varying degrees, water and carbon dioxide will be volatilized, proteins will be converted into enzymes and fats, and the remaining substances will be combined to form an oil film on the surface of coffee beans, and in the process coffee acids will be formed.

2014-08-20
Processing of fresh coffee beans

Processing of fresh coffee beans

Wet treatment requires the use of specific equipment and a large amount of water. When properly operated, it can ensure that the original quality of coffee beans is better preserved, producing homogeneous coffee beans with few bad beans. As a result, coffee beans produced in this way are generally considered to be of better quality and charge higher prices. Even after careful harvest, a certain amount of underdried and undercooked coffee

2014-09-29
Aini coffee brand Aini exists because of love for you

Aini coffee brand Aini exists because of love for you

Aini coffee brand is an industry under Aini Group. Aini always adheres to the business philosophy of paying equal attention to development and protection. It adopts the mode of government leading + enterprise operation + scientific and technological support + farmer participation in operation to carry out coffee planting management. The original vegetation shall be retained in the vegetated areas, and Leucaena leucocephala, Phoenix tree, Cinnamomum camphor, wild banana, rubber tree, etc. shall be planted in the barren hills and wasteland areas to increase coffee base.

2015-11-20
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