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Coffee accompanies your headquarters to keep an eye on the southwest consumer market.

Coffee accompanies your headquarters to keep an eye on the southwest consumer market.

Business Promotion Real Estate Forum Southwest Summit and China Commercial Real Estate Investment Conference was solemnly held at Ronghui Radisson Hotel in Chongqing on July 10. Mr. Ma Jun, Director of Coffee accompany you (expansion location Information) (Shanghai) Investment Management Co., Ltd., expressed his views on the dialogue between the trend of the southwest consumer market and the new trend of brand development in the second round of Yucheng theory, and shared his expansion strategy.

2014-07-15
Korean coffee increases the pace of expansion

Korean coffee increases the pace of expansion

Korean coffee shops such as Coffee Coffee, Man Coffee and Zoo Coffee, which were the first to enter China, have successfully achieved rapid expansion, but this is only the beginning of the overall expansion of Korean brands.

2014-09-01
Yunnan coffee wants to counterattack and fight for pricing power to get rid of the restriction of Nestle and other giants.

Yunnan coffee wants to counterattack and fight for pricing power to get rid of the restriction of Nestle and other giants.

From 390000 mu five years ago to 1.3 million mu in 2012, the rapidly expanding Yunnan coffee industry suffered a cold spell in the market last year. First, at the beginning of last year, the international giant Nestl é announced that it would stop the acquisition, which triggered a panic sell-off of Cannons. At the end of last year, the purchase price of coffee beans fell to a five-year low, approaching the planting cost line. A reporter from Yangcheng Evening News has been investigating in Yunnan over the past few days and found that

2016-03-16
Top mocha pot BRIKKA complete strategy hand

Top mocha pot BRIKKA complete strategy hand

BRIKKA is a mocha pot that breaks away from tradition. Coffee players can't put it down with various improved designs, but no one teaches how to use it correctly, which makes people love and fear BRIKKA. Here, we savages reveal that we provide a series of articles, in which the authors all use BRIKKA-the most difficult 4-person pot in history. I hope I can give you some help, and you are welcome to have

2014-10-21
Coffee bean purchase strategy coffee bean grade division

Coffee bean purchase strategy coffee bean grade division

Next, let's talk about the varieties of coffee beans. There are many varieties of coffee beans, some are sour, some are sweet, some are bitter, and some have some special aroma. As I mentioned earlier, I personally think that there is no uniform standard for the classification of coffee beans. Different people have their own ruler for good coffee according to their preferences for sour, sweet and bitter taste. In this article, I will follow my own

2015-11-03
Research and consultation report on current situation, Market Evaluation and Investment Prospect of China's Coffee chain Market from 2016 to 2020

Research and consultation report on current situation, Market Evaluation and Investment Prospect of China's Coffee chain Market from 2016 to 2020

The consultation report on Market Evaluation and Investment Prospect of China's Coffee chain Market from 2016 to 2020 released by Booz data introduces the relevant overview of the coffee chain industry, the operating environment of China's coffee chain industry, and analyzes the current situation of China's coffee chain industry. the competition pattern of the coffee chain industry, the analysis of the management of key enterprises in China's coffee chain industry and the analysis of Chinese coffee chain industry.

2016-08-11
Yunnan coffee set up its own door to get rid of Nestle and other constraints to seize the pricing power.

Yunnan coffee set up its own door to get rid of Nestle and other constraints to seize the pricing power.

From 390000 mu five years ago to 1.3 million mu in 2012, the rapidly expanding Yunnan coffee industry suffered a cold spell in the market last year. First, at the beginning of last year, the international giant Nestl é announced that it would stop the acquisition, which triggered a panic sell-off of Cannons. At the end of last year, the purchase price of coffee beans fell to a five-year low, approaching the planting cost line. A reporter from Yangcheng Evening News has been investigating in Yunnan over the past few days and found that

2014-04-27
Starbucks will open its first coffee shop in Vietnam next month, the 12th country in the Asia-Pacific region.

Starbucks will open its first coffee shop in Vietnam next month, the 12th country in the Asia-Pacific region.

Starbucks (SBUX) announced Thursday that it plans to open its first coffee shop in Vietnam in Ho Chi Minh City next month as part of its strategy to expand into the Asian market. Starbucks said it has opened more than 3300 stores in 11 countries and regions in the Asia-Pacific region, including China, with Vietnam becoming the 12th. Vietnam is second only to Brazil.

2014-04-27
Convenience of location is a major consideration for consumers in coffee chain market research

Convenience of location is a major consideration for consumers in coffee chain market research

Facing the intense competition in coffee industry, and the media constantly hyping and consumer pursuing popular mentality, many new brands are constantly entering, and at the same time driving the popularity of new culture, and the differences between brands are becoming smaller and smaller, in such a competitive market, how to shape their own style is necessary, so this group adopts case study method, aiming at seven chain coffee operators to do in-depth interview

2015-09-06
Counterattack of

Counterattack of "third": how does Pacific Coffee surpass Costa to become the second in the industry?

Core tip: who is the largest coffee chain in the Chinese market? There is no doubt that Starbucks should take the first place! Then who will take the second place? The latest record is that a guy called Pacific Coffee overtook Costa to become the second in the industry after Starbucks. Who is the largest coffee chain in the Chinese market? There is no doubt that Starbucks (feature Reading) is in the first place.

2015-12-07

"Aishi" baking production line Pu'er Industrial Park put into production

Our reporter Liu Rui reported that at the 20th Kunming Fair, Aiyi Group showed up with new products such as beans, coffee powder, and flavored coffee, releasing a strong signal of its entry into the domestic market. This is another important business strategy for Aiyang following the establishment of a joint venture with Starbucks in February this year. At present, the coffee roasted beans built by Aiyang Group in Pu'er Industrial Park (

2014-04-27
South Korean chain brand

South Korean chain brand "Coffee accompany you" overexpanded and caught in a "confidence crisis"

South Korean chain coffee accompanies you in over-expansion and trust crisis Hangzhou's first store closed a few months ago our reporter Zhu Yao was publicly protested by franchisees, many domestic stores have closed one after another, and Korean chain coffee brands with bad news have accompanied you. It has become a hot topic recently. As early as the end of last year, it was caught in frequent shop closures, and coffee was rumored to accompany you facing operational difficulties.

2015-05-15
The latest introduction of Aiyi Manor Coffee Manor

The latest introduction of Aiyi Manor Coffee Manor

Aiyi Manor Coffee is a leading brand of Chinese coffee, which integrates coffee cultivation, primary processing, intensive processing, product research and development, trade and brand marketing. Over the past 15 years, it has been committed to bringing Yunnan coffee into the international coffee market, and after earning a reputation for Yunnan coffee in the international market, Aiyi Group began to shift its strategy from the international export market.

2015-12-13
Laohua milk foam strategy

Laohua milk foam strategy

I often see many friends discussing the issue of flower drawing, and some friends have pointed out that the most important thing is to make a good jar of milk foam. I quite agree with this view. To pull flowers well, the most key factor is the milk foam, in fact, the method of flower drawing is relatively simple. So how to make a good jar of milk foam? In fact, this thing can not be taught with words and images.

2014-07-24
Three skills of coffee shop management

Three skills of coffee shop management

With the rapid rise of the coffee market in China, the investment environment of coffee shops is gradually mature and stable, so how to operate coffee franchisees? first of all, they know how to examine the environment and do a good job in site selection and promotion in order to stabilize and operate for a long time. First of all, we should use good quality raw materials, whether the taste is good or bad or not is the key for customers to come to the door repeatedly. Want

2015-04-10
Starbucks in China

Starbucks in China

Since entering the Chinese mainland market in 1999, Starbucks has more than 700 stores in more than 50 cities in China, and plans to have 1500 stores by 2015.

2014-07-18
Current situation of Kenyan Coffee in quality Coffee producer Kenya

Current situation of Kenyan Coffee in quality Coffee producer Kenya

Kenya is an important force in East Africa in the coffee world, and it is a leader in both its coffee quality and its business strategy. The excellent coffee produced here has a clear, bright and rising flavor throughout the front and back of the tongue. The flavor is complex and rich, with very interesting fruit flavors (berries, citrus) and even spicy flavors. Clean, bright, rare Portugal

2015-09-01
Ten pictures give you an instant understanding of the digital world of coffee brands.

Ten pictures give you an instant understanding of the digital world of coffee brands.

At present, there are about 200 to 250 million potential coffee consumers in China, which is on a par with the market of the United States, the world's largest coffee consumer. The huge consumer market brings more opportunities. If you want to get a piece of the coffee market, the first thing to do is to understand the market.

2015-09-17
The popularity of coffee is unaffected.

The popularity of coffee is unaffected.

In a consumer-oriented society, the popularity of any consumer product is not affected by commercial advertising, and so is coffee. This is especially true of American coffee. In the history of American coffee, some people have become coffee tycoons in just ten years because of the successful establishment of brand concept and effective marketing means. There are also those who despise advertising.

2014-08-28
Behind the price rise of Starbucks: many brands in the coffee industry compete for

Behind the price rise of Starbucks: many brands in the coffee industry compete for "cake"

Starbucks' price adjustment has aroused heated discussion among many domestic consumers, and among many voices, there are not a few responses to Starbucks' high pricing. In fact, the price of Starbucks in China has always been higher than that in other countries, and a medium cup of Starbucks coffee is priced at 30-40 yuan in China. On the other hand, American consumers say that Starbucks belongs to daily consumption, all priced within $5.

2016-08-23
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