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Coffee Entrepreneurship: behind elegance, it needs the support of complete industrial chain.

Coffee Entrepreneurship: behind elegance, it needs the support of complete industrial chain.

When it comes to cafes, people think of big floor-to-ceiling windows, comfortable seats, strong coffee and soft music. Everything looks beautiful! Therefore, many people dream of opening their own coffee shop and living and working leisurely. As everyone knows, behind this elegance, there are a lot of tedious preparation and management work, as well as worrying about the source of customers and so on.

2015-08-18
The story behind a cup of coffee

The story behind a cup of coffee

Coffee shops abound in the city, and office workers enjoy a good morning with a cup of coffee in fashionable coffee shops; in less than five minutes, they can enjoy full-bodied coffee and start a refreshing work day.

2014-08-22
Behind the origin of the sour taste of coffee and the sour taste of coffee is a very complicated problem.

Behind the origin of the sour taste of coffee and the sour taste of coffee is a very complicated problem.

Raw coffee beans contain sour ingredients such as citric acid, malic acid, quinic acid and phosphoric acid, but these are not the main sources of sour taste when drinking coffee. The acid produced during baking is the main source of sour taste. Raw beans produce a series of chemical reactions during baking to form new acids. The most important thing is that chlorogenic acid is decomposed to form quinic acid and oligosaccharides.

2015-09-02
Who's a mermaid? The meaning behind Starbucks' logo

Who's a mermaid? The meaning behind Starbucks' logo

This is a good question. This is also the question we keep asking ourselves during the logo evolution (yes, the author is involved in the logo project). We all need to know more realistically and deeply who she is. There is a history behind this. Let's go back to 1971, when Starbucks was just founded. In order to show the nautical history of coffee and the abyss of Seattle as a seaport

2015-08-06
The origin of Kopi Luwak behind Kopi Luwak and Kopi Luwak how much is Kopi Luwak?

The origin of Kopi Luwak behind Kopi Luwak and Kopi Luwak how much is Kopi Luwak?

Kopi Luwak is made in Indonesia. In the early 18th century, the Dutch established coffee plantations in the Indonesian colonies of Sumatra and Java, and banned locals from picking and eating their own coffee fruits. Indonesian locals inadvertently found that civets love to eat these coffee fruits and will drain the beans intact when defecating. The civet can only pick the most.

2016-04-30
Behind the price rise of Starbucks: many brands in the coffee industry compete for

Behind the price rise of Starbucks: many brands in the coffee industry compete for "cake"

Starbucks' price adjustment has aroused heated discussion among many domestic consumers, and among many voices, there are not a few responses to Starbucks' high pricing. In fact, the price of Starbucks in China has always been higher than that in other countries, and a medium cup of Starbucks coffee is priced at 30-40 yuan in China. On the other hand, American consumers say that Starbucks belongs to daily consumption, all priced within $5.

2016-08-23
Behind the closure of Starbucks: coffee manufacturing seeks to transform to e-commerce platform

Behind the closure of Starbucks: coffee manufacturing seeks to transform to e-commerce platform

July 9 news, a few days ago, the mainland's first Starbucks Beijing international trade store announced the official closure of the store. High rents and excessive cost pressure have forced handsome and wealthy cross-border retail and catering like Starbucks to shrink strategically. According to industry insiders, Starbucks' withdrawal from ITC further confirms the pressure faced by physical enterprises in the market environment, such as the global economic downturn, inflation, and rising labor costs.

2014-04-27
Chlorogenic acid is the slimming

Chlorogenic acid is the slimming "hero" behind green coffee. Why can coffee lose weight?

Traditional coffee is very popular because of its rich and refreshing taste, and has become a daily drink for many people. Researchers in the United States have developed a new type of green mixed coffee that allows people to lose weight without changing their eating habits. The new green coffee also known as slimming coffee is made from a mixture of unbaked coffee beans and Arabica coffee beans. To estimate

2015-11-06
The latest details of Panamanian Rosa Coffee the secret behind the delicacy

The latest details of Panamanian Rosa Coffee the secret behind the delicacy

Today, the editor will introduce to you the history of Rosa coffee, the current market situation and price of Rosa coffee. I guess everyone would like to know the taste of Rosa coffee and so on. The editor learned that in the early years, the identification of top coffee mostly followed Japan, one king and one queen of coffee, the Blue Mountains of Jamaica and Kona of Hawaii, but with the continuous improvement of the level of coffee-producing countries.

2015-11-21
Behind the rapid expansion of coffee with you and diffuse coffee: coffee is just a prop.

Behind the rapid expansion of coffee with you and diffuse coffee: coffee is just a prop.

Communicating with Zhuang Jingyang, founder of Dajia Tea, he revealed that the real reason behind the success of many cafes and teahouses is not selling tea and coffee, but selling space. This is why Korean coffee shop brands have been invincible recently. The most popular cafe brand in China's first-and second-tier cities in the past two years is neither Starbucks nor COSTA, but a variety of Feel brands.

2014-09-23
The short story behind Starbucks coffee. The story of coffee.

The short story behind Starbucks coffee. The story of coffee.

Today, there is a Starbucks on almost every corner of the world's metropolis, but in 1971 it was just a small door that brought caffeine to sleepy people in Seattle. At this moment, there are still 24 years to go before the birth of the star ice music, and the founder never thought that the company could still go public, let alone no one would know that Pumpkin Spice Latte (pumpkin took.

2016-05-04
Coffee accounts for the mystery behind Turkish coffee divination

Coffee accounts for the mystery behind Turkish coffee divination

Coffee has long been a social culture in Turkey. There is a Turkish proverb that says drink a cup of Turkish coffee and remember your friendship for 40 years. Coffee shares Turkish memories of peace, friendship, love and respect. In Turkey, no matter how small the village, there are coffee shops called kahvehane. The coffee shops on the streets of Turkey are impure

2014-05-14
Behind the success of Starbucks

Behind the success of Starbucks

The waiter of the first Starbucks store is smiling and entertaining Starbucks, headquartered in Seattle, Washington, USA. After nearly 40 years of development, without advertising, it has expanded to today's full range.

2014-06-10
Why Korean Coffee Settled in China? There are hidden control risks behind the crazy expansion

Why Korean Coffee Settled in China? There are hidden control risks behind the crazy expansion

In Beijing Guanghua Road Sunshine 100 business district, the original coffee accompany you store has been transformed into coffee plus you. The restaurant still uses the tableware with the coffee accompany you logo, but the former promotional posters have been dumped in the corner under the stairs. According to the person in charge of the store, since coffee accompanies you to show decline, the store will consider changing the brand to find its own way out. Before that, members.

2016-08-24
Principles and principles of coffee roasting what is the principle behind roasting? How to better bake coffee

Principles and principles of coffee roasting what is the principle behind roasting? How to better bake coffee

As the name suggests, roasting is to provide heat to coffee beans, causing a series of chemical changes inside. Raw coffee beans show the unique color, aroma and taste of coffee by roasting. Every coffee bean contains fragrance, sour taste, sweet taste and bitter taste. How to release it incisively and vividly depends on the heat of baking. From the insipid raw beans to the endless fragrance in the cup

2016-03-14
The secret behind the world's most expensive coffee

The secret behind the world's most expensive coffee

In the earliest days, civet droppings were collected from the wild and mixed with partially digested coffee beans. Gradually, more and more civets were confined to crowded, unsanitary cages on coffee plantations. Photograph: ULET IFANSASTI, GETTY IMAGES Wildlife Conservation Research Centre, University of Oxford and World Conservation Society, a London-based non-profit organisation

2016-08-26
Behind every cup of coffee is a short story about Starbucks that you must not know.

Behind every cup of coffee is a short story about Starbucks that you must not know.

Today, there is a Starbucks on almost every corner of the world's metropolis, but in 1971 it was just a small door that brought caffeine to sleepy people in Seattle. At this moment, there are still 24 years to go before the birth of the star ice music, and the founder never thought that the company could still go public, let alone no one would know that Pumpkin Spice Latte (pumpkin took.

2015-06-22
Coffee accompanies you to get Kopi Luwak capital injection, how to reflect behind every life?

Coffee accompanies you to get Kopi Luwak capital injection, how to reflect behind every life?

Recently, the Korean coffee chain, which has developed more than 500 stores in China, accompanied you, broke the capital chain, owed employees huge wages, and got caught up in a variety of lawsuits. On June 4, it was reported that Kopi Luwak will join the main coffee to accompany you, help you take on your debt and rebrand. Although the two sides have not yet held a formal press conference to announce the matter, due to the elimination of

2015-06-06
COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

The Chinese market has gradually formed the status quo of the confrontation between Starbucks and COSTA, and Hualian Group has real estate resources behind it, so I am afraid that the advantage of COSTA in site selection will gradually appear. The Chinese market has gradually formed a showdown between Starbucks (Special Reading) and COSTA (Special Reading). Hualian Group has real estate resources behind it, so I am afraid that COSTA will have an advantage in site selection.

2016-09-03
A cup of coffee to accompany you to drink out of the

A cup of coffee to accompany you to drink out of the "tragedy" behind how to accompany you?

The once-hot coffee company collapsed, and the coffee chain, which has more than 600 stores in China, did not fade out of public view as its head office was empty. On the contrary, the 150 million yuan of intention money paid by more than 300 franchisees to accompany you to coffee is now irrecoverable. Coffee with you was jokingly called coffee to pay for you. It is represented by Kim Soo-Hyun and is called the first of the Korean series.

2015-07-01
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