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The Chinese began to prefer coffee and American media: attracted by the Western way of life

The Chinese began to prefer coffee and American media: attracted by the Western way of life

Core tip: industry insiders say that China's coffee consumption is growing at an annual rate of 15%, while the global average rate is 2%, so China is the fastest growing coffee market in the world.

2015-11-24
The Development of Starbucks, the leading Commercial Coffee in Asia

The Development of Starbucks, the leading Commercial Coffee in Asia

When asked where the world's most popular Starbucks store is, most Americans will answer in Seattle, Philadelphia or New York or Washington. But this is not the case. The correct answer is in Tokyo. For Americans, Starbucks coffee, like Coca-Cola and Pepsi, is an indispensable meal drink. Today, the company is headquartered in Seattle, USA

2015-01-15
Tristan: coffee is not brewed in cafes.

Tristan: coffee is not brewed in cafes.

Tristan used to be known as music DJ in Guangzhou, studied in France for three years, and wrote a travel essay "the Beach of the Future". The coffee country that has just visited this year is Cuba. The most commonly used coffee cup: the coffee shop recommended by 3oz's espresso cup: when I was studying in Paris, I most often went to two left bank cafes-Shuanggero and Huasheng. Recently, there is a new movie about Beaufort and her lover.

2015-06-10
Why will Starbucks open a new battlefield in third-tier cities in the next five years?

Why will Starbucks open a new battlefield in third-tier cities in the next five years?

On August 2nd, Starbucks announced the official opening of its first store in the northwestern city of Yinchuan. At the Wuhan high-speed railway station 1400 kilometers away from Yinchuan, Mr. Xu, a star fan, arrived at Starbucks early in the morning and asked a barista he knew to help contact the purchasing agent of Yinchuan City Cup. I'm not at Starbucks. I'm on my way to Starbucks. This sentence began to spread when Starbucks entered the mainland market in 1999.

2016-08-13
How much does it cost to open a coffee shop?

How much does it cost to open a coffee shop?

■ cost estimates 300 square meters coffee shop start-up capital of more than 800000 yuan for example, to open a standard 300400 square meters coffee shop, the start-up capital is about 80,000 million yuan. Specifically, it includes: a total franchise fee of 200000 yuan for 4 years, a deposit of 50,000 yuan, a standard decoration fee of 1200 yuan per square meter (under the guidance of the Shangdao Engineering Department), and an equipment fee of 8.1 million yuan (

2015-11-04
Our coffee shop: leave unforgettable memories in this life

Our coffee shop: leave unforgettable memories in this life

What can I do with 4000 yuan? You can buy a house of less than 1 square meter, and a trip abroad may only be enough to pay for a half-way ticket. But 4000 yuan can be the boss. In Xi'an, a post-80s girl named Ma Lin launched an online campaign to invest 4000 yuan each to open our coffee shop. Can her whimsical dreams come true? Interestingly, in an era when everyone says financing is difficult

2014-08-11
Our coffee shop: leave unforgettable memories in this life

Our coffee shop: leave unforgettable memories in this life

What can I do with 4000 yuan? You can buy a house of less than 1 square meter, and a trip abroad may only be enough to pay for a half-way ticket. But 4000 yuan can be the boss. In Xi'an, a post-80s girl named Ma Lin launched an online campaign to invest 4000 yuan each to open our coffee shop. Can her whimsical dreams come true? Interestingly, in an era when everyone says financing is difficult

2015-05-21
Pacific Coffee: strengthen the orientation of Chinese elements, the first choice for business and culture

Pacific Coffee: strengthen the orientation of Chinese elements, the first choice for business and culture

The brand concept of Pacific Coffee with one cup and one world is inspired by the hard spirit of Hong Kong people. when its founder traveled to Hong Kong from Seattle, he realized that Hong Kong people were working hard for life, hoping to provide a breathing space for Hong Kong people in the busy city by setting up a coffee shop and cheer up the energetic Hong Kong people with fragrant coffee. finally,

2014-04-27
Coffee Chain China War

Coffee Chain China War

Challenge Starbucks, create teahouse-style cafes, coffee chain China war is imminent. Coffee Chain China War □ Wen/Reporter Tan Jia Chongqing, Guanyinqiao Business Circle. At three o'clock in the afternoon, Cross-Strait Coffee's Future International Store is full of people: ordering food, waiters filling water, cell phones ringing, coffee spoons clashing with ceramic cups, conversation, and jazz music. It's like a cup of rich layers.

2016-09-14
Starbucks embarks on the road of

Starbucks embarks on the road of "espresso" in China

Driven by caffeine, Starbucks coffee (Starbucks) has seen explosive growth in Asia. Starbucks plans to expand its 500 stores in China to at least 1500 stores in the next three years, according to a company announcement. The report predicts that by 2014, the company's business in China will become the second largest market outside the United States.

2014-04-27
An article to understand China's

An article to understand China's "coffee" ecology: competition among China, South Korea and the United States

With the entry of Starbucks and other international brands, the Chinese coffee market is showing a lively scene, at the same time, the Chinese coffee consumer group is also growing. In recent years, with their accurate market positioning and unique business model, some emerging coffee brands have gradually broken the monopoly position of established enterprises such as Starbucks and Shangdao Coffee in the market, thus driving the whole coffee.

2015-11-06
Go to Japan for coffee Japanese coffee culture

Go to Japan for coffee Japanese coffee culture

All over the world, it is probably only in Japan that you can easily drink a cup of authentic Blue Mountain coffee. The reason is simple, because more than 90% of the world's Blue Mountain coffee is exported to Japan. The Japanese love of coffee is not born this way. At first, like all East Asians, they were not used to the taste of coffee. The Japanese who live in peace learn from the Chinese and drink a lot of light and gentle drinks.

2016-06-02
More than 90% of the world's Blue Mountain Coffee Japanese Japanese coffee shops

More than 90% of the world's Blue Mountain Coffee Japanese Japanese coffee shops

The reason is simple, because more than 90% of the world's Blue Mountain coffee is exported to Japan. The Japanese love of coffee is not born this way. At first, like all East Asians, they were not used to the taste of coffee. The Japanese who live in peace learn from the Chinese and drink a lot of light and meaningful green tea. In order to make the soup made from green tea more transparent and green, they put in some stir-fry.

2016-07-06
What's a cup of Internet coffee mixed with a social delivery service? Future Development trend of Coffee

What's a cup of Internet coffee mixed with a social delivery service? Future Development trend of Coffee

What can a cup of coffee look like, coupled with Internet scenes and social networking? When people have not yet found that coffee shops can be used as occasions for making friends and chatting, boutique coffee was once just a refreshing drink. It was not until Leo Denberg, an American professor of urban sociology, proposed a third space for people to get together and chat in addition to family and workplace that the social value of coffee shops was distributed.

2016-01-13
Five reasons for Cafe's success in running Korean Cafe

Five reasons for Cafe's success in running Korean Cafe

What is the most popular cafe in the past two years? The answer is not Starbucks, nor COSTA, but all kinds of coffee with Feel to accompany you, diffuse coffee, zoo coffee and so on, without exception, these cafes are all founded by Koreans! According to the common cafes on the market, we can be divided into several categories: the first category is

2015-02-06
Chinese Coffee Culture in the eyes of the Financial Times

Chinese Coffee Culture in the eyes of the Financial Times

Sitting in the middle of a group of coffee drinkers, whether you are on your cell phone or surfing the Internet, everyone knows you are at Starbucks, and it will be a secret if you wear a Victoria's Secret. The petty bourgeoisie has changed to drink Pu'er, so whether you are holding the Analects of Yu Dan or the three Kingdoms of Yi Zhongtian, as soon as you sit in front of Pu'er, you will become one in front of Pu'er.

2015-11-04
Coffee shop entrepreneurial knowledge can you make money by opening a coffee shop?

Coffee shop entrepreneurial knowledge can you make money by opening a coffee shop?

Almost every once in a while, as short as a few weeks, as long as a month or two, there will be one or two articles on the Internet that are painstaking, sincere and heartfelt. The writers either stay out of it and stand in a strategically advantageous position. Or speak in person and measure others by themselves, but most of them are such-and-such great masters who are pseudonyms or have never been heard of in the coffee industry. Their words are sincere, their writing style is fluent, and they talk freely.

2015-01-12
Coffee invasion! Read an article to understand China's

Coffee invasion! Read an article to understand China's "coffee" ecology

Wen / Chu Qiuchen shopkeeper strategy reporter China has been drinking tea and coffee as an imported product since ancient times, and the first shop was opened in Chengfu Street between the East Gate of Peking University and the West Gate of Tsinghua University in 1997. The location of the shop speaks for itself: at that time, the concept of coffee shop was still chaotic: China did not have a coffee culture, but only

2015-11-05
Cat-themed Cafe unveiled in Wenzhou

Cat-themed Cafe unveiled in Wenzhou

Recently, a themed cafe on Chunhui Road in Wenzhou has become popular on Weibo because there are 13 pet cats of all sizes in the cafe. However, these pet cats are not for sale, but customers can come to the cafe to enjoy coffee and dessert while also getting in close contact with the cats. Different breeds of pet cats show up to accompany guests the cafe, called Zhaocaiju, opened for trial operation earlier this month.

2014-06-04
Hangzhou Cafe started its business in the middle of the night.

Hangzhou Cafe started its business in the middle of the night.

When bank outlets open into cafes, cross-border mash-ups such as coffee in clothing stores become popular, and single cafes that focus only on food and drink also play a "gimmick" in time-regardless of morning bells and twilight drums and round-the-clock customers.

2014-05-30
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