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The weekend Coffee Life of White-collar Workers in Beijing

The weekend Coffee Life of White-collar Workers in Beijing

Pursuing the quality of life and paying attention to life details are becoming the "label" of contemporary white-collar workers.

2014-05-20
The weekend

The weekend "Coffee Life" of White-collar Workers in Beijing

The picture shows the lecturer demonstrating the technique of coffee flower drawing for the students. China News Service, Hou Yu photographed on the weekend morning of July 10, some white-collar workers who met on Weibo gathered at the coffee institute of the Fish Eye Cafe in Sanlitun, Beijing, where they learned about the history of coffee, the method of grinding and blending, the craftsmanship of flower drawing, and DIY's own coffee. Pursuing the quality of life and paying attention to the details of life is becoming a contemporary white.

2015-06-11
CCTV revealed the inside interview of Starbucks but was refused.

CCTV revealed the inside interview of Starbucks but was refused.

Abstract: how much should a cup of coffee cost? White-collar workers who often spend money in coffee shops in Beijing may not have thought about this problem. However, CCTV reported this morning that the material cost of a Starbucks latte is less than 5 yuan. How much do we spend on coffee? (from Xinhuanet) how much should a cup of coffee cost? For this problem, often in the coffee shop in Beijing

2015-04-10
CCTV revealed the inside interview of Starbucks but was refused.

CCTV revealed the inside interview of Starbucks but was refused.

How much should a cup of coffee cost? White-collar workers who often spend money in coffee shops in Beijing may not have thought about this problem. However, CCTV reported this morning that the material cost of a Starbucks latte is less than 5 yuan. How much do we spend on coffee? (from Xinhuanet) how much should a cup of coffee cost? For this problem, it is often consumed in coffee shops in Beijing.

2015-08-13
How to sell a cup of coffee to a white-collar worker?

How to sell a cup of coffee to a white-collar worker?

White-collar consumer coffee, buy is as an elite sense of existence, the brand is just a carrier in a word, this is called bigger, more money than feelings recently there is a small partner resigned with confidence to start a business. Forgive me for using the word again, but if you also live in Beijing or Shanghai, you will understand how I feel. This time, my friend brought a newly packaged coffee and used him.

2015-10-29
Coffee shop marketing: how to sell a cup of coffee to white-collar workers?

Coffee shop marketing: how to sell a cup of coffee to white-collar workers?

White-collar consumer coffee, buy is as an elite sense of existence, the brand is just a carrier. In a word, this is called bigger, which sells for more money than affection. Recently, another small partner resigned with confidence to start a business. Forgive me for using the word again, but if you also live in Beijing or Shanghai, you will understand how I feel. This time, my friend brought a newly packaged coffee.

2015-07-18
Beijing Yutang Shopping Mall will introduce green tea and coffee and will open one after another within a month.

Beijing Yutang Shopping Mall will introduce green tea and coffee and will open one after another within a month.

A few days ago, Youtang Shopping Mall, Green Tea, Man Coffee, two non-retail stores have opened one after another, at the same time in conjunction with Jiayuan Century held thousands of people dating activities. This also means that Yutang Shopping Mall focuses on dating themes after positioning white-collar workers. The 1000-person matchmaking event held on May 26 recruited thousands of single men and women and organized multiple interactive sessions. While the small town of Jilugang and Haagen-Dazs

2014-04-27
The domestic coffee market is subdivided, and consumers' choices are more personalized.

The domestic coffee market is subdivided, and consumers' choices are more personalized.

Coffee is a familiar drink for white-collar workers who travel around office buildings-coffee shops are the preferred place for daily business meetings, and coffee is also a refreshing tool for staying up late. Whether you are an accomplished businessman, an independent musician, a writer, a white-collar office worker who is working hard in life, or a student who is busy studying, a coffee shop

2016-08-10
The coffee shop runs in a business area with an inch of land, but it says it doesn't make money from coffee.

The coffee shop runs in a business area with an inch of land, but it says it doesn't make money from coffee.

Sellers do not sell things at obvious loss prices, but hope to attract traffic, increase search weight by increasing purchases, and drive sales of other high-margin products. There is such a coffee shop, less than half a year after its establishment, it has opened three stores in Beijing's international trade CBD, WTO Tianjiao and other business circles. Open a shop in such a good location, a coffee shop

2016-08-08
The domestic coffee market is subdivided, and consumers' choices are more personalized.

The domestic coffee market is subdivided, and consumers' choices are more personalized.

Coffee is a familiar drink for white-collar workers who travel around office buildings-coffee shops are the preferred place for daily business meetings, and coffee is also a refreshing tool for staying up late. Whether you are an accomplished businessman, an independent musician, a writer, a white-collar office worker who is working hard in life, or a student who is busy studying, a coffee shop

2016-08-11
The buffet coffee

The buffet coffee "Coffee Zero Bar" received 30 million A round financing.

Coffee has become an indispensable high-frequency consumer goods for white-collar workers in the business circle. in addition to Starbucks, the self-service coffee machine is also a convenient choice. Coffee Zero Bar, established in February this year, is a company that operates intelligent self-service coffee machines. According to 36 Krypton, the company has just received 30 million yuan in round A financing from Western Capital. In fact, there is no technical door to the self-service coffee machine.

2016-05-23
The first store of Italian coffee CAFFE PASCUCCI in China is unveiled in Beijing Blue Harbor

The first store of Italian coffee CAFFE PASCUCCI in China is unveiled in Beijing Blue Harbor

With the rise of the domestic coffee market, Chinese consumers have also begun to understand Italian coffee. Mocha, latte and cappuccino have become the best choices for many urban white-collar workers to drink coffee. However, there is no authentic espresso brand in China, and coffee lovers can only experience stale espresso from a number of American or Korean brands. Recently, an important visitor filled in

2014-09-10
Coffee shops can also be civilian coffee shop business strategy

Coffee shops can also be civilian coffee shop business strategy

Liu Wei made the Aofeier Cafe an abnormal civilian, without any celebrity clues. It seems that he wants to hide all his identity and name in the pure business road. Jie Weina/Wen is located in the Aofei Cafe in Jianwai SOHO, which is the first place for most white-collar workers to rest after work.

2015-08-13
Why did we lose so badly in front of Starbucks when we were both office cafes?

Why did we lose so badly in front of Starbucks when we were both office cafes?

Lou Cafe, a cafe in the office building. According to Ka sir, Starbucks has a coffee-like form in both the Empire State Building in New York and the Lenovo Building in Beijing. However, the local caf é, which entered this space earlier than Starbucks, presents another diametrically opposite group image: they are literary and artistic, docile, have no commercial intentions, and most of them struggle on the line of survival. Local building

2015-12-07
Company white-collar workers give up their jobs to open cafes, home shops and homestays, just to make life more interesting

Company white-collar workers give up their jobs to open cafes, home shops and homestays, just to make life more interesting

I have never thought of success as doing what I like to see people I like to say what I want to say. An interesting life. Zi Yue and Joseph used to be serious office workers in high-end office buildings. They worked hard for many years and achieved little success. A few years ago, they resigned from their jobs and rented a dilapidated courtyard in Caochang Village outside Beijing's Fifth Ring Road to open their own dream cafe. two

2015-11-20
The domestic coffee market is subdivided, and consumers' choices are more personalized.

The domestic coffee market is subdivided, and consumers' choices are more personalized.

Whether you are an accomplished businessman, an independent musician, a writer, a white-collar office worker who is working hard in life, or a student who is busy studying, the cafe will provide an ideal place for friends who love life and have inspiration and ideas for good coffee, good music, good books and good friends. The caffeine in coffee will promote when it enters the body.

2016-08-18
Do you know the most affordable way to have a medium cup of coffee?

Do you know the most affordable way to have a medium cup of coffee?

Like many urban white-collar workers, Geng Wei likes to drink coffee. Although brand chains give away coupons, trading coupons for coffee is obviously too unchallenging for Xiao Geng. Do you know the most affordable way to have a medium cup of coffee? Hey, every time I pay for a medium cup of coffee, I ask the waiter to put it in a large cup, and then go to the seasoning table to add my own milk. Look at me in surprise.

2015-09-21
Coffee utensils compete for ingenuity

Coffee utensils compete for ingenuity

The three treasures of modern white-collar workers: coffee, mobile phones and computers.

2014-08-18
Cross-Strait Coffee: to build the Chinese people's own International Brand of Coffee and Western Food

Cross-Strait Coffee: to build the Chinese people's own International Brand of Coffee and Western Food

Jin Meiyang, president of cross-strait coffee, who attended the national franchise chain exhibition held in Beijing from May 9 to 11, said that cross-strait coffee has opened more than 700 large stores across the country, with a staff of more than 35000 people. the goal is to build an international brand of coffee and western food chains that belong to the Chinese. Cross-Strait Coffee is a well-known Sino-foreign joint venture catering chain, by Zhejiang women.

2014-05-12
How to realize your coffee dream

How to realize your coffee dream

Opening a small coffee shop is the ultimate dream of many white-collar workers, but it seems that romantic coffee shops are not easy to make a profit. Which traps are easy to step into when opening a coffee shop? I'll give you a cost list of the coffee shop. Since the coffee boom in China, opening a small cafe has been the ultimate dream of many white-collar workers. In addition, last year, badminton prince Lin Dan used a cafe to show his love.

2015-07-04
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