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Introduction to the Brand Culture of Fine Coffee

Introduction to the Brand Culture of Fine Coffee

Aiyi Group is the only partner of Starbucks in the Asia-Pacific region, a national key leading enterprise in agricultural industrialization, an advanced leading enterprise in promoting the industrialization of agriculture with Yunnan plateau characteristics, the first national top ten model enterprises for agriculture, rural areas and farmers in CCTV, and won the nomination Award of Yunnan Provincial Governor Award in 2010. The group's brands Aiguo Manor Coffee and Aishi Beef have all passed organic certification. Love you because

2015-12-08
Introduction to the quality Manor of Coffee Flavor description and Grinding scale treatment in Rosa production area

Introduction to the quality Manor of Coffee Flavor description and Grinding scale treatment in Rosa production area

Description of flavor and taste of rose summer coffee beans [flavor description]: oolong tea, peach, honey, fresh and comfortable, bright and balanced, strong layered aroma, the whole aroma is wrapped with caramel sweetness, the tip of the tongue feels sour at the entrance, but it is mild and round in the mouth, and the fruit is sweet and sweet, like swallowing a mouthful of fresh fruit tea.

2016-10-20
There are 40 cross-border cooperative cafes for Tsinghua students throughout the country this year.

There are 40 cross-border cooperative cafes for Tsinghua students throughout the country this year.

On June 28, two alumni from Tsinghua University, Liu Minghui, founder of Yunnan Aixing Coffee, and Mei Xiangrong, founder of Pacific Century Law firm, opened their business in the beautiful seaside city of Qingdao. Yunnan coffee fragrance Qingdao, driving into the lawyer's office, this is a cross-border cooperation between the Chinese coffee industry and the legal profession. At the opening ceremony, PCG Law firm worked together all over the world.

2015-08-07
Yunnan has successfully introduced the coffee industry

Yunnan has successfully introduced the coffee industry "New Heavenly King" Rose Summer at a price of 2000 yuan per kilogram.

Yunnan Coffee Enterprise announced in Kunming on the 13th that after five years of breeding and planting, the group has successfully introduced Rosa, the new king of coffee, with an external price of up to 2000 yuan per kilogram. Coffee is an international commodity second only to crude oil. Yunnan coffee acreage and output account for 99% of China, and are mostly exported to Europe, North America and other countries as raw materials. Director of Hot work Office, Department of Agriculture of Yunnan Province

2016-09-27
The Green Dream of Yunnan Coffee

The Green Dream of Yunnan Coffee

In 2012, Yunnan is expected to produce 60, 000 tons of coffee, accounting for 98% of the country's coffee production and 7/1000 of the world's coffee production. Pu'er City, as an important producing area of small grain coffee in Yunnan, by the end of 2011, the planting area of coffee is 439000 mu, the output is 28000 tons, the output value is 850 million yuan, the planting area and output account for more than half of the country respectively. This year, new plants will be planted in Pu'er City.

2014-04-27
Yunnan is the only area where Chinese mainland buys coffee beans.

Yunnan is the only area where Chinese mainland buys coffee beans.

Yunnan Province is the only region where Chinese mainland purchases coffee beans with the recent establishment of a joint venture between Starbucks and Yunnan Aiyi Group. The joint venture is also Starbucks' first joint venture in the procurement, processing and export of coffee beans on Chinese mainland. According to Liu Minghui, chairman of Aiyi Group

2014-06-30
Aichi Coffee appeared at the 20th Kunming Fair.

Aichi Coffee appeared at the 20th Kunming Fair.

At the 5th South Asia National Commodity Fair of the 20th China Kunming Import and Export Commodities Fair held from June 6 to 10, 2012, the limited edition of Aigao Coffee Manor showed Aiji Coffee to exhibitors from Yunnan, Southeast Asian and South Asian countries and from all over the country, as well as citizens who came to visit the Kunming Fair. Aichi introduces Aichi coffee to the domestic market, which suits the needs and tastes of the audience.

2014-04-27
The

The "unsalable disturbance" of coffee beans gradually subsided.

Huang Lishang Zhang Yan in the past two weeks there are basically no first-class beans on the market. Li Xingrong, head of the coffee department of Yunnan's leading coffee company Aiyi Group, told me that this means that the unsalable wave of coffee beans in April has gradually subsided. Li Xingrong believes that the unsalable storm that exploded in April is just an illusion. Arabica coffee futures rose all the way last year, and in the same year,

2014-04-27
Starbucks' first coffee base in Asia opened 1500 in China in 2015.

Starbucks' first coffee base in Asia opened 1500 in China in 2015.

Starbucks has made a lot of moves in China this year, not only faster to open stores and updated marketing methods, but also to invest more in raw materials. Starbucks announced the official opening and operation of Asia's first coffee grower support center in Pu'er, Yunnan Province. In addition, Starbucks also said that according to his signature with the Yunnan Academy of Agricultural Sciences and the Yunnan Pu'er people's Government

2014-04-27
Aiju Coffee Fine Coffee Brand Aiju Coffee Co., Ltd.

Aiju Coffee Fine Coffee Brand Aiju Coffee Co., Ltd.

Aidan Group is a national key leading group of agricultural industrialization, Starbucks' only partner in the Asia-Pacific region, and an advanced leading enterprise to promote the industrialization of characteristic agriculture in Yunnan Plateau. It has built a green economic industrial chain with the characteristics of Aiju and made great efforts to build the brand of Aiji Manor. Aiyi always adheres to the business philosophy of attaching equal importance to development and protection, and adopts government leadership + enterprise operation +

2015-12-12
The green dream of Yunnan coffee is the only way to take intensive processing, and join the competition of international coffee giants.

The green dream of Yunnan coffee is the only way to take intensive processing, and join the competition of international coffee giants.

Yunnan coffee was planted on a large scale in the mid-1950s, with a planting scale of 4000 hectares at one time. By the end of 1997, the planting area of coffee in the province had reached 7800 hectares. At present, the planting area of the province accounts for 70% of the national area, and the output accounts for 83% of the whole country. Yunnan coffee has established the dominant position in China in terms of planting area and coffee bean production. At present, Pu'er City is still there.

2016-07-08
The basic Flavor characteristics of Rosa rugosa introduction to the Variety treatment method of Grinding degree of Manor in production area

The basic Flavor characteristics of Rosa rugosa introduction to the Variety treatment method of Grinding degree of Manor in production area

The rose summer coffee bean flavor description treatment method introduces the rose summer of the Panamanian emerald manor growing in the Boquete producing area at an altitude of 1500-1800 meters. When we tested the baking in the first pot, the baking degree was close to an explosion, with a great fragrance of sweet-scented osmanthus jasmine, as well as the sweetness of toffee candy and Sugar cane juice, with strawberry aromas and strong but gentle citrus citric acid in the mouth.

2016-10-21
81.5 minutes of Pu'er produces the world's top coffee beans.

81.5 minutes of Pu'er produces the world's top coffee beans.

Starbucks recently hired famous cup tasters Jeremy Wakeford to conduct coffee tasting in Pu'er. During this period, a sample of coffee beans from Pu'er was given a high score of 81.5 by the cup tasters. It is understood that the world-famous Jamaican Blue Mountain Coffee usually scores between 79 and 80 points. This good news undoubtedly adds fuel to Pu'er 's coffee strategy, and at present, Pu'er coffee is produced.

2014-05-29
Flavor and taste characteristics of Katim coffee beans in Yunnan Province, China

Flavor and taste characteristics of Katim coffee beans in Yunnan Province, China

The Manor of Manzhongtian Village, Simao District, Pu'er City, located in the golden zone of coffee cultivation in the world, has a latitude, altitude, planting conditions and climate similar to that of the Blue Mountains in Jamaica. This God-given plateau rain forest along the Lancang River is shrouded in clouds all the year round, and has been adhering to sustainable ecological development and rain for 30 years.

2016-10-19
Starbucks occupied Pu'er and tea farmers turned into coffee farmers.

Starbucks occupied Pu'er and tea farmers turned into coffee farmers.

Pu'er City, Yunnan Province, which gets its name from tea, has become the most widely planted and most productive coffee producing area in China in recent years. Local farmers say that since growing tea and crops is not as profitable as growing coffee, they have planned to switch to coffee after the wheat harvest.

2014-05-29
Characteristics of Flavor and Taste in Rosa Coffee Variety producing area introduction to the country of origin of boutique coffee bean manor

Characteristics of Flavor and Taste in Rosa Coffee Variety producing area introduction to the country of origin of boutique coffee bean manor

In January 2016, Aiyi Manor sent samples of these 33 new coffee varieties to the United States, asking the world coffee industry leader, former president of the American Fine Coffee Association (SCAA) and one of the founders of the Coffee quality Institute (CQI) TedLingle to test the cup. the cup test scores of the first five varieties were 84.25,84.5,84.5,85.5 and 87, with the highest score.

2016-09-20
Puer City, Yunnan Province has become the most widely planted area in China.

Puer City, Yunnan Province has become the most widely planted area in China.

Pu'er City, Yunnan Province, which gets its name from tea, has become the most widely planted and most productive coffee producing area in China in recent years. In March, when you come to the famous tea village of Pu'er City, you will see that the tea garden in the farmland has pulled out the tender flower stars, the spring tea is about to be on the market, and the precocious wheat is rolling with golden waves of wheat, showing signs of a bumper harvest. But the local farmers told me that because of growing tea and farming,

2015-11-06
Starbucks coffee beans are produced in Yunnan at a low cost

Starbucks coffee beans are produced in Yunnan at a low cost

On the streets of Pu 'er, a small city on the southwest border, Phoenix flowers were blooming brilliantly in the sunshine. In Dakaihe Village, less than 30 kilometers away from the city, the sky constantly churns with distant thunder. Under the low cloud curtain, 79-year-old Yang Jinhua is sheltering from the rain next to a coffee tree with green fruits. She is one of the oldest coffee farmers in this coffee village adjacent to Xishuangbanna. 300 kilos of home-grown harvest a year

2016-08-12
Yunnan Fine Coffee Love Coffee

Yunnan Fine Coffee Love Coffee

Yunnan coffee has a very good resource advantage, but at present, all kinds of small-grain coffee in Yunnan coffee market are messy. Only by taking the road of intensive processing and brand, can the world know that Yunnan coffee has high-quality coffee. In addition to supplying high-quality Yunnan beans to Starbucks, Aiyi Group has also launched the Aiji coffee brand for the domestic coffee market, and its Manzhong Tian has become a generation of high-end domestic coffee brands.

2015-04-03
Yunnan coffee farm certified by Rainforest Alliance Rainforest Alliance certification requirements Rainforest Alliance

Yunnan coffee farm certified by Rainforest Alliance Rainforest Alliance certification requirements Rainforest Alliance

Starbucks China joint venture partner Aini Group said yesterday that its company Manzhongtian Coffee Estate successfully passed the Rainforest Alliance certification on-site audit and became one of the Rainforest Alliance certified coffee estates in China. Rainforest Alliance has extremely high certification requirements in the world. The certified manor is located in Manzhongtian Village, Bangnong Village Committee, Yixiang Town, Simao District, Pu 'er City, and is located in Pu' er, the coffee capital of China.

2016-03-02
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