Like fine wine, high-quality coffee beans from Latin America and Africa can fetch high prices in the auction market, about three times the price of the average coffee bean. Although the proportion of the overall market is not high, with the improvement of consumer taste, the boutique coffee bean market has begun to grow rapidly.
"fashionable coffee makers and independent coffee bars are slowly affecting how people drink coffee," said Forsyth, an analyst at consumer research firm Mintel. Coffee lovers want to know the "local conditions" of coffee beans, including geographical and geological characteristics as well as the climate of the place of origin, so there are many "super manors" of coffee beans.
Yili, president of the Italian coffee group Andraili, said that although boutique coffee beans account for less than 1/5 of the retail coffee market with an annual output value of US $80 billion, they have been "de-commercialized." the idea that coffee is good for health, and the industry's emphasis on quality of life and environmental sustainability through certification has created an "excellent image and motivation" to assist the growth of the boutique coffee market.
The growth of boutique coffee is mainly driven by the United States, but demand in emerging markets is still untapped.
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