The pressure of funds for survival of Coffee in Zoo highlights the development prospect of ZOOcoffce

Zoo Coffee announced its new plan for this year yesterday. A reporter from the Beijing Business Daily learned that the zoo coffee will abandon the joining mode and turn to a direct operation in the future, and the overall number of stores will also be greatly reduced. In addition, Zoo Coffee also seeks to de-Korean, hoping to get rid of the bad reputation of Korean coffee in China caused by a series of closures and runaway, and realize localized operation. According to the analysis of people in the industry, give up the joining mode.