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The coffee industry has entered a strange circle: why is it so difficult to run a coffee shop successfully?

The coffee industry has entered a strange circle: why is it so difficult to run a coffee shop successfully?

The whole coffee industry seems to have entered a strange circle, opening a coffee shop at 50 times the cost of opening a Spicy Hot Pot shop, and the final profit is likely to be 50 times that of a Spicy Hot Pot shop, and in many cases less than 50 times as much. The above sentence seems to be a bit of an exaggeration, but for entrepreneurs, it is indeed a naked truth. A lot of people have

2015-11-06
What's the difference between mocha and espresso?

What's the difference between mocha and espresso?

First of all, you have to make it clear that the two kinds of coffee are not only made in different ways, but also in the materials. The beans used in mocha coffee are different from those concentrated in Italian style. Not to mention the origin and the quality of beans, the heat of baking is different. Beans in espresso are generally heavily roasted, which is almost the same as charcoal. To put it simply, the work used in the production of mocha

2015-11-05
Coffee teaching class: explaining the main points of the theoretical knowledge of the golden cup rule of coffee.

Coffee teaching class: explaining the main points of the theoretical knowledge of the golden cup rule of coffee.

Today we are going to discuss the "Gold Cup theory" of coffee. Some people do not like the gold cup theory, because the name seems to imply that as long as it meets this standard, it is "delicious coffee". In fact, I quite agree that coffee that is not in line with the golden cup theory is good, but it is a bit strange to say that we can ignore the golden cup theory at all. It may also be called "extract".

2015-12-04
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