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Development of ILLY Coffee in China

Development of ILLY Coffee in China

Grinding illy we only need (Starbucks) 3 to 5% of the market, and that's a lot. Zhang Guojun, general manager of Italy's illy Group in China, told Global Entrepreneur. Of course, he was talking about the expectations of the illy coffee brand for the Chinese market. Don't simply treat illy and Starbucks as competitors that are completely different from the world's largest American coffee shop chain.

2016-09-20
Those things related to coffee. Basic knowledge of coffee.

Those things related to coffee. Basic knowledge of coffee.

Anyone who understands Starbucks knows that Starbucks founder and board chairman Howard Schultz wrote a book called "it's all about Coffee." However, in Pu'er City, Yunnan Province, China, which is famous for making Pu'er tea, it can be reversed that everything that is happening has something to do with coffee. Over the years, Pu'er has become the most important place for making coffee beans and noodles abroad.

2015-09-09
Coffee common sense good coffee that consumers like.

Coffee common sense good coffee that consumers like.

Boutique coffee is the most suitable for French dim sum macarons, which will have a long aftertaste after being tasted carefully. This is different from contact with civilian traditional coffee, high-quality coffee gives people a sense of nobility, this contact is the successful roasted coffee raw beans sent to the evaluation of countries around the world, the Italian star Expresso who scored 96 out of 100 (hereinafter referred to as the meaning)

2015-04-30
The Origin of selected Coffee the United States is the world's largest consumer of coffee

The Origin of selected Coffee the United States is the world's largest consumer of coffee

There are many theories about the origin of people starting to eat coffee. There are stories that shepherds are excited to see their sheep eat coffee cherries, and there are legends that Arabs dried coffee beans and boiled them into juice and drank them as stomach medicine. But there is no way to prove it. No matter how people began to eat coffee in the past, whether coffee originated in Africa or coffee culture matured in Europe

2015-08-07
Starbucks 'dilemma: market growth slows, competition intensifies

Starbucks 'dilemma: market growth slows, competition intensifies

Starbucks is a brand dedicated to connecting people, the Starbucks experience, not just a cup of coffee.

2014-06-19
17 things you don't know about coffee

17 things you don't know about coffee

one. Although it consumes 1.6 billion of the world's leading colas and 1.7 billion cups of coffee a day. Coffee wins! 2. The United States is responsible for 35% of global coffee consumption. This means that 3 million people drink about 4 million cups of coffee a day in the United States. The first coffee advertisement appeared in American newspapers in 1790. four. The coffee machine was invented in Italy in 1901. The man's name is Luigi Bezzera.

2014-06-24
How to choose the right coffee for your coffee shop?

How to choose the right coffee for your coffee shop?

It is extremely important to choose the right coffee for the coffee shop. The good old days when customers drank what the coffee shop sold was gone. Nowadays, consumers are more and more picky about the choice of coffee, and the demand for the quality of coffee is higher and higher. At the same time, with the increasing number of coffee shops, it is not easy to survive in the fierce market competition. customer

2016-04-28
Starbucks looks better around: not only taste good in the mouth, but also have to look good on the hands.

Starbucks looks better around: not only taste good in the mouth, but also have to look good on the hands.

As the largest coffee brand in the world, Starbucks' success is not only due to the mellow aroma of a cup of coffee, but also an important part of the consumer value of the brand. In recent years, Starbucks has begun to try to carry out cross-border cooperation with a number of fashion brands based on surrounding products, bringing quality and surprises to consumers' life and work, but also gaining more connections.

2015-12-03
The only kind of coffee consumed by the royal family-elephant beans

The only kind of coffee consumed by the royal family-elephant beans

All kinds of coffee beans have different tastes, but they are almost the same size, but the elephant bean is different, it is three times or more than other coffee beans. The taxonomic name of elephant bean is Maragogipe (also known as Maragogype), which comes from Malagogippe County, Bahia State, Brazil. The taxonomic status of elephant beans was first established in the county in 1870. Arabica coffee

2014-08-07
A successful barista who runs a

A successful barista who runs a "customer experience" in a cafe.

Baristas are perhaps the most enviable profession in the coffee industry. It is they who give life to coffee, which is the most important link in the whole coffee industry chain, which dwarfs all the growers, processors, exporters, importers and roasters who have paid countless sweat. If you look at coffee from production to production as a life cycle

2016-06-03
The popularity of coffee is unaffected.

The popularity of coffee is unaffected.

In a consumer-oriented society, the popularity of any consumer product is not affected by commercial advertising, and so is coffee. This is especially true of American coffee. In the history of American coffee, some people have become coffee tycoons in just ten years because of the successful establishment of brand concept and effective marketing means. There are also those who despise advertising.

2014-08-28
DIY handmade coffee is hot and has a good time at home in summer.

DIY handmade coffee is hot and has a good time at home in summer.

In summer, iced coffee takes the first place in sales. How to make cold and delicious coffee at home? Let's learn it together. In the current consumer market, consumers are increasingly pursuing the quality of goods, especially coffee, which is one of the most popular drinks. In the hot summer, if you can have a drink in this sunny time

2015-08-10
Starbucks, the star father of the coffee empire.

Starbucks, the star father of the coffee empire.

When asked where the world's most popular Starbucks store is, most Americans will answer in Seattle, Philadelphia or New York or Washington. But this is not the case. The correct answer is in Tokyo. For Americans, Starbucks coffee, like Coca-Cola and Pepsi, is an indispensable meal drink. Today, the company is headquartered in Seattle, USA

2015-06-12
Factors influencing the Development of Coffee Industry

Factors influencing the Development of Coffee Industry

In the 1970s, three Americans turned Starbucks coffee into a coffee shop sign to promote the American spirit, and since then, a cup of Starbucks coffee has fascinated the world.

2014-05-29
Coffee News Coffee's popularity is unaffected.

Coffee News Coffee's popularity is unaffected.

In a consumer-oriented society, the popularity of any consumer product is not affected by commercial advertising, and so is coffee. This is especially true of American coffee. In the history of American coffee, some people have become coffee tycoons in just ten years because of the successful establishment of brand concept and effective marketing means. There are also those who despise advertising.

2014-11-03
It's all about coffee. Colombian coffee beans. Gold of Aceh.

It's all about coffee. Colombian coffee beans. Gold of Aceh.

Anyone familiar with Starbucks knows that Starbucks founder and board chairman Howard Schultz wrote a book called "it has nothing to do with coffee." But in Pu'er City, Yunnan Province, China, which is famous for its Pu'er tea, it can be reversed that everything that is happening has something to do with coffee. In recent years, Pu'er has become the most important coffee bean producing area in China.

2016-04-21
Coffee with you has entered a dead move. Most consumers are still in the dark that led to the decline of coffee with you.

Coffee with you has entered a dead move. Most consumers are still in the dark that led to the decline of coffee with you.

Although coffee has made a dead move with you, many consumers are still in the dark. A reporter from the Beijing Business Daily recently received a complaint from a consumer Xia Jun (a pseudonym) that the coffee near Zhenhua Mall on Jinan Road in Dongying City, Shandong Province, was closed with you, while the stored value card she issued only last December was facing scrapping. In fact, since May last year, coffee has broken your capital chain, your headquarters has been evacuated, and your boss has run away.

2016-01-13
Business experience of opening a coffee shop for big-name clothing: surround consumers with LOGO

Business experience of opening a coffee shop for big-name clothing: surround consumers with LOGO

Ted Baker opened its 6000-square-foot Moore concept store on June 5, with coffee bars in addition to men's and women's fashion, bags, shoes, makeup and so on. It is said that for clothing brands to open coffee shops PRADA, GUCCI, HERMES and so on have all done this, it seems that now do not sell a coffee shop are embarrassed to say that they are fashion brands. So why are these big names so keen on making coffee?

2015-06-13
Why do you still sleep with six cups of coffee?

Why do you still sleep with six cups of coffee?

? You must be wondering why some people drink six cups of coffee a day and fall asleep like a baby an hour later, while others get so excited when they only have a cappuccino after dinner. ? To be sure, coffee is absolutely safe. According to FDA, Americans consume 300mg caffeine every day, according to the Mayo Clinic.

2015-04-20
The 10th China-ASEAN Expo ASEAN Coffee debut on the stage of Agricultural Exhibition

The 10th China-ASEAN Expo ASEAN Coffee debut on the stage of Agricultural Exhibition

On September 36, as one of the new highlights of the 10th China-ASEAN Expo, ASEAN Coffee will be unveiled at the Agricultural Exhibition for the first time. The coffee exhibition area will expand its scale and bring together more boutique coffee from ASEAN countries to create a veritable coffee feast for buyers and consumers of various countries. ASEAN countries are recognized as the main producing areas of high-quality coffee in the world, and coffee exports are the largest in the world in 2012. ASEAN, with its independence

2014-04-27
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