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Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Opening a coffee shop is the dream of many people. There are always one or two friends around us who say they want to open one, and even you have the idea that you may be planning or already taking action. After long-term observation, after investigating nearly a hundred coffee shops, I roughly come to the conclusion that entrepreneurial coffee shops have a high probability of failure.

2015-07-02
Coffee brewing tips Popular questions about brewing a cup of coffee

Coffee brewing tips Popular questions about brewing a cup of coffee

In the dead of night, when I was working overtime for the movie DotA, I had a cup of instant coffee that tasted very good. It seemed that my hand speed had also increased a lot. However, playing the game also required a ladder level, so drinking coffee naturally had a higher pursuit. Coffee, as one of the most popular beverages in human society, is known for its bitter and exciting effects caused by caffeine. Before leaving Africa

2015-05-21
Coffee DIY strategy-- A hot question about making a cup of coffee

Coffee DIY strategy-- A hot question about making a cup of coffee

In the dead of night, when I rush to work overtime in the movie DotA, I have a cup of delicious instant coffee, and it seems that my hand speed has also improved a lot. However, you have to fight for a ladder to play games, and drinking coffee naturally has a higher pursuit. Coffee, as one of the most popular beverages in human society, is famous for its bitter taste and excitement caused by caffeine. Leaving Africa.

2014-08-11
The difference between ice drop coffee and hot coffee with ice

The difference between ice drop coffee and hot coffee with ice

It is often seen that some coffee lovers confuse ice drop (or ice brew) coffee with chilled coffee after hot coffee is added to ice, and some coffee shops or hotels take advantage of this to deceive consumers. So send this post to introduce the difference between them and the fundamental difference in connotation.

2014-08-18
Bali not only has beautiful scenery, but also has delicious coffee Kintamani natural treatment.

Bali not only has beautiful scenery, but also has delicious coffee Kintamani natural treatment.

When it comes to Bali, I'm sure everyone thinks of the beautiful beaches and the great tsunamis of previous years. But I don't know that there is delicious coffee on this island. Today John brings you this coffee from the beautiful kintamani volcano in Bali, naturally treated (Natural), and is organic coffee, certified by both organic and rainforest. The main coffee producer in the Indonesian archipelago

2014-08-27
Japanese media: coffee retail sales continue to rise, consuming 50 billion cups a year

Japanese media: coffee retail sales continue to rise, consuming 50 billion cups a year

According to a report on the Japanese media website on December 8, although Japan's population is gradually decreasing and the social aging trend is becoming more and more serious, the sales of the coffee retail industry continue to rise. According to statistics released by the all-Japan Coffee Association, a group of Japanese coffee retail groups, domestic coffee consumption in Japan has been rising for three years as of last year, while last year

2016-02-25
Baristas train baristas in chatting skills with customers

Baristas train baristas in chatting skills with customers

In recent years: in coffee bars, baristas chat with customers has attracted attention. At the bar of the cafe, it is not only a place to make products for guests, but also a place for guests to sit at the bar and enjoy coffee. Therefore, in shops run by foreign coffee BAR, baristas also have the function of chatting, so guests can often be seen leaning against the bar drinking coffee.

2015-01-12
Is it reliable to drink coffee to lose weight? Coffee weight loss tips

Is it reliable to drink coffee to lose weight? Coffee weight loss tips

Fat girl today lazy disease attack, even want to buy coffee online, this search found that today's coffee is no longer simple, a variety of brands of slimming coffee products, this can be the beauty of fat girls, that is, you can enjoy delicious coffee and lose weight. It's a good thing to kill two birds with one stone.

2015-10-28
Italian Fancy Coffee introduction Italian concentrate (Espresso)

Italian Fancy Coffee introduction Italian concentrate (Espresso)

Especially in the early days of its birth, it is itself a product under a pressure cooker. However, after World War II, the concepts of mass production, standardization, and quality are extremely important. In Espresso Coffee's book, it is also mentioned that the concept of quality, quality is also born after industrialization, an assessment of defective rate. This also makes later, also

2014-10-14
Asian Indonesian Manning Coffee also known as

Asian Indonesian Manning Coffee also known as "Sumatran Coffee" boutique Coffee beans Man

Sumatran coffee sumatra and mandheling coffee are synonymous. Manning coffee is produced in Sumatra, Indonesia, Asia, also known as Sumatran coffee. Her flavor is very rich, fragrant, bitter, mellow, with a little sweetness. Most coffee lovers drink on their own, but it is also an indispensable variety for blending coffee. Sumatran coffee because of its

2016-03-21
How to make an almost professional cup of coffee at home?

How to make an almost professional cup of coffee at home?

I often go to cafes to taste the delicacies of lattes, cappuccinos and caramel macchiato, but the price of more than 30 yuan a cup is still too much for my urban white-collar workers. I can't help it. I can't do without the temptation of coffee. Sometimes I make a cup of instant coffee in the office. I've finished drinking coffee, but that taste really makes me frown.

2015-04-16
Basic knowledge of barista skills of chatting between baristas and customers

Basic knowledge of barista skills of chatting between baristas and customers

In recent years: in coffee bars, baristas chat with customers has attracted attention. At the bar of the cafe, it is not only a place to make products for guests, but also a place for guests to sit at the bar and enjoy coffee. Therefore, in shops run by foreign coffee BAR, baristas also have the function of chatting, so guests can often be seen leaning against the bar drinking coffee.

2015-03-12
How to make customers fall in love with stores? Seven moves for interaction

How to make customers fall in love with stores? Seven moves for interaction

The so-called interaction is that the two sides move with each other. In interactive marketing, one side of the interaction is the consumer and the other is the enterprise. Only by grasping the point of common interest and finding ingenious communication opportunities and methods can the two sides be closely combined. In particular, interactive marketing emphasizes that both sides take a common action. Now a lot of hotels and restaurants are trying to make improvements.

2015-05-12
Barista profession is becoming a new favorite in China. China's emerging coffee industry

Barista profession is becoming a new favorite in China. China's emerging coffee industry

China is the hometown of tea, for many years, Chinese people have been accustomed to drinking tea and studying the world of tea culture. However, with the exchange of East and West cultures, more and more people began to drink cappuccino, latte and other kinds of coffee, but also began to pay attention to coffee culture. In just a few years, coffee shops have sprung up all over the country, opening up the Chinese coffee market.

2015-10-23
The zoo coffee wants to

The zoo coffee wants to "de-Han" to survive.

Zoo Coffee recently announced a new plan for this year. Zoo Coffee should not only solve the chaos of joining, but also think about how to quickly eliminate the negative impact of running events on the brand. In this regard, Jin Jianyou, chairman of Zoo Coffee, made it clear that he hopes to break away from the setting of Korean coffee, and hopes to accompany you by changing to a direct marketing model and a representative of Korean coffee brands that have lost the market.

2016-10-08
New Coffee Raw Bean Ethiopia Yega Xuefei

New Coffee Raw Bean Ethiopia Yega Xuefei

New coffee, new Yega Xuefei! Ye Jia Xuefei believes that friends who are slightly interested in coffee will be no strangers. This town in the southwest of Ethiopia is famous for the unique floral and citrus flavor of its coffee, and of course her poetic name has given her some attention in China. Ye Jia Xue Fei what a beautiful name! Coffee, like its name, a good one.

2014-09-11
Beijing Cafe Coffee Culture Beijing Cafe recommends Beijing Travel Hutong

Beijing Cafe Coffee Culture Beijing Cafe recommends Beijing Travel Hutong

Wudao Camp, Guozi Supervision area BaristaCoffeeRoasters, Van Ji Wudao Camp should be said to be a difficult hutong, the shops are bustling but give people a feeling of neither south nor north, BaristaCoffeeRoasters is hidden in this hutong, the small storefront is mainly to take out, the occasional short stay should be able to chat with the baristas here, from boutique coffee.

2016-04-26
Coffee cart Coffee cart in Chiang Mai

Coffee cart Coffee cart in Chiang Mai

The way to realize your dream is different. Only people with peace of mind can open such a cafe in the temple! When I arrived in Chongqing a year and a half ago, I saw the illustration of this coffee car, painted by the beautiful painter @ Twilight. I was deeply impressed at that time. At that time, this picture had already gone viral in moments, which may also be the dream of many Chinese coffee people.

2016-05-03
As soon as Christmas comes, major coffee brands switch to selling cups, and Costa also sells slippers this year.

As soon as Christmas comes, major coffee brands switch to selling cups, and Costa also sells slippers this year.

Every year, with Christmas approaching, several major coffee brands begin to launch Christmas-themed hot drinks and dessert ▲ 2015 Simbak Christmas special drinks ▲ 2015Costa Christmas special drinks, but in fact, what people are most looking forward to is a variety of cups. It seems that at this time of year, major coffee brands have switched to buying cups, of which Simbach's cups are the hottest, and the purchasing price on a treasure can be a store.

2015-11-26
Explore barista and customer chat skills to get guests to sit at the bar and enjoy their coffee

Explore barista and customer chat skills to get guests to sit at the bar and enjoy their coffee

In recent years: in the coffee bar, barista and customer chat attracted attention, in the coffee bar, not only to produce products for guests, but also to let guests sit at the bar to enjoy coffee place. Therefore, in the foreign coffee BAR business, the barista also has the function of chatting, so you can often see the shadow of the guest leaning against the bar drinking coffee.

2015-12-14
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