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Reveal the other side of Starbucks: only push brands but not sell coffee

Reveal the other side of Starbucks: only push brands but not sell coffee

Starbucks targets consumers in white-collar groups. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on the status of literary and artistic youth, even though they have a good chance of being the same person. Why

2015-09-07
Civet Coffee Kopi Luwak Fine Coffee beans Indonesian Coffee beans

Civet Coffee Kopi Luwak Fine Coffee beans Indonesian Coffee beans

Civet Coffee (Kopi Luwak), native to Indonesia. It is one of the most expensive coffee in the world, with a price of several hundred dollars per pound. It is extracted from the feces of the civet and processed. The civet eats the ripe coffee fruit and is excreted through the digestive system. After it is fermented through the stomach, the coffee produced has a special taste and has become a grab in the international market.

2015-12-22
Small cup creates a big market Green Mountain Coffee shares have risen 36 times in five years.

Small cup creates a big market Green Mountain Coffee shares have risen 36 times in five years.

If you are a coffee lover, Blue Mountain Coffee must be no stranger to you, but do you know Green Mountain Coffee? This is a company that makes inroads into the North American market with a single-cup coffee system. As of September 2013, Green Mountain Coffee's Krieger coffee machine and matching K-cup coffee had reached 13% of American households.

2014-08-09
Yunnan coffee beans are harvested at the end of this season, and the current purchase price is slightly profitable.

Yunnan coffee beans are harvested at the end of this season, and the current purchase price is slightly profitable.

The farmers are sorting coffee beans. Our reporter Zhao Yongfeng photographed in late April, Yunnan coffee harvest work has been completed, and in 2014 2015 this harvest season, Yunnan coffee bean prices can be described as twists and turns, from the peak of about 26 yuan / kg to the current 18 yuan / kg, coffee bean prices have dropped by about 8 yuan / kg. For the fluctuation of coffee price in Yunnan, Yunnan Province

2015-04-29
Civet coffee flavor taste manor production area introduction cat droppings coffee bean price civet coffee price

Civet coffee flavor taste manor production area introduction cat droppings coffee bean price civet coffee price

Coconut cats are omnivores. In addition to eating seeds, they also eat insects, snakes, birds, amphibians and reptiles, so the feces discharged by really wild coconut cats will be mixed with all kinds of substances. Local farmers in Indonesia catch coconut cats to raise them and feed coffee beans to make them. But after all, there are some differences between artificial cultivation and natural ones. Civet coffee

2016-07-21
Depreciation stimulates the price of Brazilian coffee exports to fall

Depreciation stimulates the price of Brazilian coffee exports to fall

The Brazilian dollar hit a four-year low, accelerating Brazilian coffee exports, expanding the supply glut and sliding costs such as Starbucks and Kraft Foods. Coffee exports rose 20% in the first half from a year earlier to 13.385 million bales, or 800000 3000 metric tons, the Ministry of Trade of Brazil, a big coffee grower, said on the 1st. The Brazilian dollar depreciated by 9.4% in the second quarter, ranking first among the 24 major emerging market currencies.

2014-04-27
Venezuelan coffee beans with full grains and weak sour taste

Venezuelan coffee beans with full grains and weak sour taste

Venezuelan coffee beans taste smooth and sweet. Compared with other coffee in Latin America, Venezuelan coffee is lighter, full-grained, sour, sweet and deep. Recently, a particularly interesting phenomenon has emerged in Venezuela's state-run coffee chain, the Venezuelan Cafe, which sells socialist coffee in Venezuela.

2016-06-30
85 degrees C success story: high quality and low price is the real magic weapon.

85 degrees C success story: high quality and low price is the real magic weapon.

The name of the 85C store comes from the fact that it is said that the currently brewed coffee tastes best when it is brewed to 85 degrees. However, 85C is not just about selling coffee. Cakes and bread are the other two pillars of 85C. These are the three most competitive commodities in the market. 85C can achieve a market capitalization of tens of billions of dollars, and the scale is still growing. The secret of success at 85C is quality and low price, which is the most insipid.

2015-10-28
Starbucks Coffee in China

Starbucks Coffee in China

There is a joke in the United States: when the economic crisis occurred in the United States in 2008, Starbucks CEO Howard Schultz lamented: Oh, my God! Starbucks closed 200 stores a day on a street in New York. How are we going to live in the future? The joke reflects the number of Starbucks coffee shops in the United States. It is said that when Starbucks reached its peak, its number was as high as that of the United States.

2014-07-30
Which brand of Colombian coffee is better? the characteristics of Colombian coffee

Which brand of Colombian coffee is better? the characteristics of Colombian coffee

There are many kinds of coffee brands in Colombia. Colombian coffee growers can sell all their products to the Coffee Management Association at an official low price, or to exporters, who may offer higher prices or no bids at all. In fact, the Coffee Management Association (FNC) controls the export of large coffee beans to Europe, while coffee exports to the United States are mainly

2016-05-22
MUJI Cafe Organic Food and Bread muji Coffee

MUJI Cafe Organic Food and Bread muji Coffee

MUJI Cafe Nanqingshan has a muji cafe that sells both organic food and bread. Before arriving in Tokyo, I saw a picture in a magazine. I liked this style very much, so I looked for it specially. When I arrived at the place, I felt that the coffee shop was ordinary and lively, but the price was low. Salad sandwiches and other things cost only more than 200 yen, and coffee was only 200 to 300 yen, which was a very people-friendly price.

2016-07-12
PETA Asia also launched a campaign to stop the sale and consumption of Kopi Luwak. Hong Kong took the lead in responding.

PETA Asia also launched a campaign to stop the sale and consumption of Kopi Luwak. Hong Kong took the lead in responding.

Kopi Luwak, known as the most expensive coffee, has a unique flavor, with a price of several hundred yuan per cup, and is deeply loved by coffee fans. However, some international animal concern groups found that there was animal cruelty in the production of cat poop coffee beans and called for the suspension of the sale of Kopi Luwak. Hong Kong took the lead in responding. Kopi Luwak, produced in Indonesia, is one of the most expensive coffee in the world. The official name of Kopi Luwak is Musk.

2015-10-28
PETA Asia also launched a campaign to stop the sale and consumption of Kopi Luwak. Hong Kong took the lead in responding.

PETA Asia also launched a campaign to stop the sale and consumption of Kopi Luwak. Hong Kong took the lead in responding.

Kopi Luwak, known as the most expensive coffee, has a unique flavor, with a price of several hundred yuan per cup, and is deeply loved by coffee fans. However, some international animal concern groups found that there was animal cruelty in the production of cat poop coffee beans and called for the suspension of the sale of Kopi Luwak. Hong Kong took the lead in responding. Kopi Luwak, produced in Indonesia, is one of the most expensive coffee in the world. The official name of Kopi Luwak is Musk.

2016-04-27
The San Cristobal producing area of Venezuelan coffee beans with full grains and weak sour taste

The San Cristobal producing area of Venezuelan coffee beans with full grains and weak sour taste

The taste is smooth and sweet. Compared with other coffee in Latin America, Venezuelan coffee is lighter, full-grained, sour, sweet and deep. Venezuelan Coffee Cafe selling Socialist Coffee in Venezuela recently, there is a particularly interesting phenomenon in the Venezuelan Cafe, a state-run coffee chain: the store provides two contrasts for customers.

2016-07-01
The smooth and sweet flavor of Venezuelan coffee

The smooth and sweet flavor of Venezuelan coffee

Venezuelan coffee beans taste smooth and sweet. Compared with other coffee in Latin America, Venezuelan coffee is lighter, full-grained, sour, sweet and deep. Recently, a particularly interesting phenomenon has emerged in Venezuela's state-run coffee chain, the Venezuelan Cafe, which sells socialist coffee in Venezuela.

2016-06-29
Coffee shop marketing: how to sell a cup of coffee to white-collar workers?

Coffee shop marketing: how to sell a cup of coffee to white-collar workers?

White-collar consumer coffee, buy is as an elite sense of existence, the brand is just a carrier. In a word, this is called bigger, which sells for more money than affection. Recently, another small partner resigned with confidence to start a business. Forgive me for using the word again, but if you also live in Beijing or Shanghai, you will understand how I feel. This time, my friend brought a newly packaged coffee.

2015-07-18
There are only 28 cat shit cafes in China. Wuhan plans to open more than a dozen in the future.

There are only 28 cat shit cafes in China. Wuhan plans to open more than a dozen in the future.

268 yuan, you can eat 76 bowls of hot and dry noodles worth 3.5 yuan, and the boss needs change; you can have a meal in a similar medium-to-high-end cafeteria such as Golden Leopard, Golden Shark, Shangjing, etc., and you can also lie in a beauty parlor for two hours to make a living; however, some people take this 268 yuan to drink a small cup of top coffee and taste the luxury on the tip of the tongue. Current situation: cat droppings are sold in Wuhan in one year.

2014-04-27
4C Coffee Certification body what is 4C Association

4C Coffee Certification body what is 4C Association

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2015-09-01
Venezuelan coffee beans with smooth taste and sweet taste

Venezuelan coffee beans with smooth taste and sweet taste

Venezuelan coffee beans taste smooth and sweet. Compared with other coffee in Latin America, Venezuelan coffee is lighter, full-grained, sour, sweet and deep. Recently, a particularly interesting phenomenon has emerged in Venezuela's state-run coffee chain, the Venezuelan Cafe, which sells socialist coffee in Venezuela.

2016-06-21
How do South American coffee beans taste?-Venezuelan coffee

How do South American coffee beans taste?-Venezuelan coffee

Venezuelan coffee beans taste smooth and sweet. Compared with other coffee in Latin America, Venezuelan coffee is lighter, full-grained, sour, sweet and deep. Recently, a particularly interesting phenomenon has emerged in Venezuela's state-run coffee chain, the Venezuelan Cafe, which sells socialist coffee in Venezuela.

2016-06-16
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