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Starbucks CDO: digital business strategy is as important as selling coffee

Starbucks CDO: digital business strategy is as important as selling coffee

When the vision of digital strategy is defined and digital marketing, Starbucks card business, customer loyalty program and e-commerce are combined, there is a new spark between them. Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25% of companies

2016-06-17
Observation on the rise of domestic roaster at Shanghai International Hotel supplies Exhibition

Observation on the rise of domestic roaster at Shanghai International Hotel supplies Exhibition

At this year's Shanghai International Hotel supplies Exhibition, there are two trends worth paying attention to. One is that the heat of coffee roasting has increased year by year, and this year has ushered in an outbreak, and the other is the sudden rise of domestic roasters. First of all, we are concerned that most coffee equipment manufacturers and high-end raw bean manufacturers show off their own coffee roasters, which was rare three years ago. Secondly, the country

2015-04-11
Boutique Coffee Common sense pull Coffee latest Coffee introduction

Boutique Coffee Common sense pull Coffee latest Coffee introduction

In fact, there has never been a very clear literature on the origin of the coffee flower, only that at that time in Europe and the United States, the coffee flower was the difficult professional technology displayed during the coffee performance, and such innovative skills and the difficult technology showed greatly shocked the coffee industry at that time and attracted public attention from the very beginning. All the people are deeply drawn by coffee.

2015-12-23
Li Keqiang released China's latest professional regulations: 61 professional qualifications, including baristas, will be cancelled.

Li Keqiang released China's latest professional regulations: 61 professional qualifications, including baristas, will be cancelled.

This hotel attendant, the hotel participates in the market competition through service. If something goes wrong, there is also a law as the basis for punishing compensation. Is it necessary to have this professional certification? There are candy craftsmen, baristas, city sculpture creation and design qualifications, you see, we control how fine! Premier Li Keqiang said at the executive meeting of the State Council held yesterday. The same day's meeting

2016-01-14
Far infrared roasted coffee won the silver medal in Pittsburgh

Far infrared roasted coffee won the silver medal in Pittsburgh

Minlin Zanren in Nantou City used far infrared and ultrasonic technology to bake coffee to shorten the roasting time of coffee, do not burst and carbonize, and let coffee beans retain natural acid. He won the silver medal at this year's 28th International Invention Exhibition in Pittsburgh, USA. Lin Zanren, who lives on Zhangnan Road in Nantou City, originally worked in Taiwan's Fuji Quanlu Company, but later devoted himself to tea baking and processing, loving research and innovation.

2014-04-27
A detailed explanation of Coffee knowledge

A detailed explanation of Coffee knowledge

Latte Art is a unique expression of espresso, a change made on the original cappuccino or latte. The most important feature that can be called pull flower art is that professional BARISTA will constantly innovate different patterns to please customers and reflect their own professional accomplishment. Of course, perfect ESPRESSO and steamed milk are the basic principles of pull flower. The content of the demonstration is three branches and leaves.

2014-09-23
Barista mentality requirements

Barista mentality requirements

Barista is a traditional new profession. With the continuous development of society and the increasing prosperity of the catering industry, more and more people begin to work in the coffee industry. However, with the continuous progress of society and the rapid development of economy, the competition among the coffee industry intensifies, and the professional ethics of the food industry is becoming more and more important and urgent at this time, as qualified baristas in the new era.

2014-08-28
A small boat for starting a business, lifting anchor from the

A small boat for starting a business, lifting anchor from the "cafe"

Hero startup team. Zhejiang University Science and Technology Park incubated a number of science and technology enterprises, injecting new momentum into Zhejiang economy in Silicon Valley in the United States, there are many well-known technology enterprises were born in the garage, so there is a garage culture. In China, corresponding to the American garage culture is the cafe culture of many entrepreneurial parks. Every Wednesday, on the second floor of Building B, Science and Technology Park of Zhejiang University.

2016-08-10
Introduction to the production of caffeine Coffee introduction to the Source of Coffee

Introduction to the production of caffeine Coffee introduction to the Source of Coffee

In fact, there has never been a very clear literature on the origin of the coffee flower, only that at that time in Europe and the United States, the coffee flower was the difficult professional technology displayed during the coffee performance, and such innovative skills and the difficult technology showed greatly shocked the coffee industry at that time and attracted public attention from the very beginning. All the people are deeply drawn by coffee.

2015-12-16
How to make delicious coffee by the brand of household automatic coffee machine

How to make delicious coffee by the brand of household automatic coffee machine

Coffee is a drink made from roasted coffee beans, usually a hot drink, but there is also iced coffee as a cold drink. Coffee is one of the most popular drinks in human society. Since coffee is so popular, today I'd like to introduce some fully automatic coffee machines that can easily make delicious coffee. This one is Delonghi/ Delon ESAM2200 Italy.

2015-11-02
Introduction of coffee flower drawing technology: history and classification of coffee flower drawing

Introduction of coffee flower drawing technology: history and classification of coffee flower drawing

The coffee pull is a change made on the original cappuccino or latte. In fact, there has never been a very clear literature on the origin of the coffee flower. We only know that at that time in Europe and the United States, the coffee flower was the difficult professional technology displayed during the coffee performance, and the innovative skills and the difficult technology showed greatly shocked the coffee industry at that time.

2015-10-10
Faema Development History Italian Coffee Machine Italian Coffee E61

Faema Development History Italian Coffee Machine Italian Coffee E61

Abstract: when the history of Faema development talks about Faema, you may first think of the epoch-making design E61 brewing head, but Faema is not only E61Faema 1945, Carol Ernesto Valente founded a coffee machine factory in Milan: including mechanical and electrical machines and related equipment. ▲ production equipment ▲ Reserve Warehouse II War. When it comes to the history of Faema, when it comes to Faema, people are probably the most

2016-04-25
The basic requirements of baristas

The basic requirements of baristas

Barista is a traditional new profession. With the continuous development of society and the increasing prosperity of the catering industry, more and more people begin to work in the coffee industry. However, with the continuous progress of society and the rapid development of economy, the competition among the coffee industry intensifies, and the professional ethics of the food industry is becoming more and more important and urgent at this time, as qualified baristas in the new era.

2014-05-20
A university in Guangdong plans to set up a barista major.

A university in Guangdong plans to set up a barista major.

Yuxiaoling, a reporter from Yangcheng Evening News, reported: have you ever heard of teaching you how to make coffee in college class? on April 16, the reporter learned from Guangdong Vocational College of Innovation and Technology that the college has set up baristas in hotel management majors and opened elective courses for baristas, which will not only popularize the relevant knowledge of coffee and coffee industry, but also make great efforts to cultivate students' skills in brewing coffee and deliver it to the market.

2015-04-17
Coffee and car Nestle Coffee Dolce Gusto and MINI Cross-border New experience

Coffee and car Nestle Coffee Dolce Gusto and MINI Cross-border New experience

Nestle Coffee Dolce Gusto, which is popular in Europe and America, has entered the coffee market with personality and creativity since it entered China.

2015-09-21
The change and Development of Coffee floret

The change and Development of Coffee floret

The coffee pull is a change made on the original cappuccino or latte.

2014-06-09
Kunshan University of Science and Technology has developed a multilingual interactive coffee machine. If you want to drink coffee, just use your mouth.

Kunshan University of Science and Technology has developed a multilingual interactive coffee machine. If you want to drink coffee, just use your mouth.

The Ministry of Education today held a press conference on "Joint Innovation." Technology leader-Joint Technology Development Center results presentation "press conference, showing 12 R & D achievements. Zeng Zhaoxiong, an associate professor in the Department of computer and Communication of Kunshan University of Science and Technology, said that any coffee machine can be improved without the need for the public to remember the operation steps, provide services such as grinding beans and brewing through natural voice, and want to drink coffee.

2014-04-27
Baristas are required to possess some unique qualities.

Baristas are required to possess some unique qualities.

Barista, a new traditional profession, with the continuous development of society and the increasing prosperity of the catering industry, more and more people begin to work in the coffee industry. However, with the continuous progress of society and the rapid development of economy, the competition among the coffee industry intensifies, and the professional ethics of the food industry is becoming more and more important and urgent at this time, as qualified baristas in the new era.

2015-09-06
Semi-automatic coffee machine brand introduction: Nova NUOVA SIMONELLI

Semi-automatic coffee machine brand introduction: Nova NUOVA SIMONELLI

Nova NUOVA SIMONELLI Nova brand, which originated in 1936, is one of the three major coffee machine manufacturers in Italy. The technological leader of the global industry, technological innovation and outstanding materials, this outstanding characteristic runs through the production all the time. The main business is the research and development of different kinds of coffee machines, hoping to meet the needs of the catering industry and home use. From 2009 to 2011, he was selected as WBC (World).

2014-06-09
Semi-automatic coffee machine brand introduction: Nova NUOVA SIMONELLI

Semi-automatic coffee machine brand introduction: Nova NUOVA SIMONELLI

Nova NUOVA SIMONELLI Nova brand, which originated in 1936, is one of the three major coffee machine manufacturers in Italy. The technological leader of the global industry, technological innovation and outstanding materials, this outstanding characteristic runs through the production all the time. The main business is the research and development of different kinds of coffee machines, hoping to meet the needs of the catering industry and home use. From 2009 to 2011, he was selected as WBC (World).

2015-07-07
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