Facing the intense competition in coffee industry, and the media constantly hyping and consumer pursuing popular mentality, many new brands are constantly entering, and at the same time driving the popularity of new culture, and the differences between brands are becoming smaller and smaller, in such a competitive market, how to shape their own style is necessary, so this group adopts case study method, aiming at seven chain coffee operators to do in-depth interview
2015-09-06 Coffee Chain Market Research Location Convenience Consumers Major Considerations FactorsOpening a coffee shop is the dream of many people. There are always one or two friends around us who say they want to open one, and even you have the idea that you may be planning or already taking action. After long-term observation, after investigating nearly a hundred coffee shops, I roughly come to the conclusion that entrepreneurial coffee shops have a high probability of failure.
2015-07-02 Marketing Angle Analysis case Entrepreneurship or already opening one alertThe American Coffee Association invited Dr. Ernest Eral Lockhart to set up the Coffee Brewing Society, which formulated the standard for calculating the extraction rate and degree of coffee, and defined the "Golden Cup Standard Golden Cup" according to these two standards. after that, the three values of extraction rate, degree and ratio of brewing coffee were evolved into "brewed coffee quality control"
2015-11-19 Detailed explained cooked one cup coffee all kinds brewing what extraction rate temperature