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Introduction of Coffee Tree species

Introduction of Coffee Tree species

Typica (Typica) is the species name of coffee beans, and it is one of the oldest varieties of Arabica. Iron pickup, also known as the old variety of small-grain coffee, its yield is less, cultivation is difficult, so the price is much higher than ordinary small-grain coffee. Tibica coffee is native to Ethiopia.

2014-07-22
Introduction of Coffee Tree species Tibikadi Katie pickup truck

Introduction of Coffee Tree species Tibikadi Katie pickup truck

Typica (Typica) is the species name of coffee beans, and it is one of the oldest varieties of Arabica. Iron pickup, also known as the old variety of small-grain coffee, its yield is less, cultivation is difficult, so the price is much higher than ordinary small-grain coffee. Tibica coffee is native to Ethiopia.

2015-04-17
Can you calm down by sipping coffee?

Can you calm down by sipping coffee?

I always remember the Moelli Cafe on the edge of Coyoacan Square in Mexico City. One summer day last year, a French scholar friend asked me to chat there. The area is full of colonial buildings, and although Zhu Yan has changed, you can still feel the afterglow of the glorious era of the colonial empire. Green trees, sculptures, fountains, everything you should have. Sitting under the parasol at the door of the cafe, looking at Chun

2015-04-24
Incubators under the tide of cafes

Incubators under the tide of cafes

On the afternoon of December 4, the weather was slightly colder, while the coffee on the fifth floor of Building A3, Digital Technology Park, Shenzhen High-tech Zone, was filled with a warm atmosphere. Walk into the starting point coffee, is an open office area, each desk is equipped with Internet cables and sockets, small groups of young entrepreneurs come together to work and communicate. In the soft light and relaxed music, it is filled with freedom and sharing.

2015-09-07
Post-Valley Coffee debt follow-up Yunnan Hougu Coffee directly hit the debt crisis

Post-Valley Coffee debt follow-up Yunnan Hougu Coffee directly hit the debt crisis

Peng Jie, a reporter from China United Business Daily, reported that like many Yunnan entity enterprises, Hougu Coffee Company, a leading local coffee company, is in a serious debt crisis. Fortunately, Hougu Coffee was determined to take off the emperor's new costume of private lending, face the debt crisis and find a solution. Hougu faces the debt crisis despite the efforts of enterprises to do a good job in production and trade (2013

2015-04-01
Is it possible to start a collective micro-business in a cafe with more than 100 owners?

Is it possible to start a collective micro-business in a cafe with more than 100 owners?

Dalian boys Wang Lianfu and Sun Xiaolong issued an invitation to the public, hoping to find people with common ideals and goals. Crowdfunding joint venture to open a cafe made many young people itch. On December 24 last year, the idea finally became a reality. A cafe with 92 young owners appeared in the city, turning many seemingly impossible things into reality. Everyone raised money to open coffee.

2015-09-08
The hundred-year memory of Yunnan Coffee Zhu Kula

The hundred-year memory of Yunnan Coffee Zhu Kula

A hundred years ago, when the French missionary Tian Deneng planted a coffee tree seedling on the land of Jukula, a small mountain village, China has been destined for coffee ever since.

2014-05-30
Starbucks'

Starbucks'"bad" position: bringing coffee shops across the country into the ditch

Starbucks crowd positioning: say one set and do one set Starbucks will circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on literary youth, even though they

2016-09-06
The History of Coffee Culture and the Centennial memory of Yunnan Coffee

The History of Coffee Culture and the Centennial memory of Yunnan Coffee

A hundred years ago, when the French missionary Tian Deneng planted a coffee tree seedling on the land of Jukula, a small mountain village, China has been destined for coffee ever since. In Binchuan County, Dali City, Yunnan Province, there is a hidden mountain village, the whole village is covered by a piece of green trees, you will find that these green trees are almost all coffee trees. Through the surrounded coffee forest, you can walk into the village.

2014-11-06
Starbucks is different from other coffee brands

Starbucks is different from other coffee brands

There are countless coffee shops and only one Starbucks. If you experience it carefully, you will find that it is not quite the same as other coffee shops on the market, and can be called an atypical successful representative of the industry. Crowd positioning: say one set and do another Starbucks circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. There are quite a few white-collar workers in the city.

2015-08-06
Reveal the other side of Starbucks: only push brands but not sell coffee

Reveal the other side of Starbucks: only push brands but not sell coffee

Starbucks targets consumers in white-collar groups. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on the status of literary and artistic youth, even though they have a good chance of being the same person. Why

2015-09-07
Starbucks Coffee: not marketing skills but operating

Starbucks Coffee: not marketing skills but operating "people"

Starbucks (Starbucks), born in Seattle in 1971, started by selling coffee beans. In 1996, Starbucks began its global expansion, opening coffee chains in 32 markets, including China, South Korea, Malaysia, Singapore, New Zealand, Australia, the Philippines, Thailand, Indonesia and Japan. CEO Howard, who single-handedly brought small coffee shops into the ranks of international brands? Schultz said:

2014-07-26
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