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Why open 2 Starbucks at a distance of 200 meters? Analyze the advantages of intensive shop opening.

Why open 2 Starbucks at a distance of 200 meters? Analyze the advantages of intensive shop opening.

Guide: in the face of the three mountains of high housing rent, high employee wages and high cost of food materials, some catering operators reduce costs by reducing staff wages and reducing the quality of food materials, but these are all unfashionable games! Contributor: Ma Bo steamed stuffed bun Tang member, talent. Engaged in operation management and technical management for about 20 years. Once worked in old state-owned enterprises, large international Chinese enterprises, and global banks.

2015-12-17
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A "cold" shop may also be bought in mature areas.

It is said that the key to investing in real estate is: location, location or location. But my experience of buying a shop tells me that a mature location is not the only factor that determines the value of a store. Even in the bustling areas of the core area, there are some dead corners, and the shops have become injured shops. In 2008, a real estate agent told me that a set of shops on the first floor of about 20 square meters on a road in Jing'an District was for sale.

2014-06-04
Precautions for opening a coffee shop the location of the shop should be chosen carefully.

Precautions for opening a coffee shop the location of the shop should be chosen carefully.

Matters needing attention 1: the location of a coffee shop should be carefully selected. The choice of a coffee shop should not be decided rashly, and the situation around the store should be carefully analyzed, including: the consumption habits and psychology of people around the store, the consumption level, the statistics of passenger flow, the consumer market and the situation of consumers. Only with such a premise can we ensure the profit after opening the store. Make coffee

2015-10-24
Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2016-01-07
Brand marketing

Brand marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat feces, so it is called "Kopi Luwak") has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen where the "best" is. In the last year or two, this so-called "best" has made people feel a little bit.

2014-07-26
From Kopi Luwak to Starbucks to Brand Marketing

From Kopi Luwak to Starbucks to Brand Marketing

Starbucks began its strategic transformation in the past two years, and after the trademark further simplified the image of the banshee, it accelerated the pace of expansion. It is said that there were more than 90 companies in China last year.

2014-05-23
Coffee Brand-Costa Coffee challenges Starbucks

Coffee Brand-Costa Coffee challenges Starbucks

CostaCoffee, the UK's largest coffee chain, officially opened its 100th store in China at Terminal T3 of Beijing Capital International Airport, a prime location that was once Starbucks' most profitable store in northern China. This is not the first time Costa has competed head-on with Starbucks. Since Costa entered China in 2008, the competitive goal has been directed at

2014-06-10
Convenience of location is a major consideration for consumers in coffee chain market research

Convenience of location is a major consideration for consumers in coffee chain market research

Facing the intense competition in coffee industry, and the media constantly hyping and consumer pursuing popular mentality, many new brands are constantly entering, and at the same time driving the popularity of new culture, and the differences between brands are becoming smaller and smaller, in such a competitive market, how to shape their own style is necessary, so this group adopts case study method, aiming at seven chain coffee operators to do in-depth interview

2015-09-06
Brand Marketing of Kopi Luwak

Brand Marketing of Kopi Luwak

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2014-08-04
From Kopi Luwak to Starbucks to brand marketing coffee marketing

From Kopi Luwak to Starbucks to brand marketing coffee marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-04-01
Coffee Market from Kopi Luwak to Starbucks to Brand Marketing

Coffee Market from Kopi Luwak to Starbucks to Brand Marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2014-12-24
Coffee knowledge from Kopi Luwak to Starbucks to Brand Marketing

Coffee knowledge from Kopi Luwak to Starbucks to Brand Marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-05-20
News | Burberry's first coffee shop opens in London's flagship store

News | Burberry's first coffee shop opens in London's flagship store

British luxury brand Burberry's first coffee shop opened at its London flagship store (121 Regent Street), named after Burberry founder Thomas Burberry, with two floors. Burberry flagship store location according to the US Pursuitist website, the interior decoration design is inspired by British craftsmanship, so you can feel a strong British style as soon as you enter the store. In addition

2016-02-19
The development of Kopi Luwak from Starbucks to Starbucks to brand marketing

The development of Kopi Luwak from Starbucks to Starbucks to brand marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-03-16
Ten pictures give you an instant understanding of the digital world of coffee brands.

Ten pictures give you an instant understanding of the digital world of coffee brands.

At present, there are about 200 to 250 million potential coffee consumers in China, which is on a par with the market of the United States, the world's largest coffee consumer. The huge consumer market brings more opportunities. If you want to get a piece of the coffee market, the first thing to do is to understand the market.

2015-09-17
Starbucks is beautiful in 13 Starbucks with the most distinctive design ideas throughout Japan.

Starbucks is beautiful in 13 Starbucks with the most distinctive design ideas throughout Japan.

Starbucks has more than 1000 stores in Japan, of which there are 13 specialty concept stores. The so-called characteristic concept store is mainly different from other Starbucks stores in the overall design, and there are special ingenuity in the appearance and interior decoration of the building. Of the 13 stores, five are in Tokyo, one in Kamakura, two in Kyoto, one in Kobe and two in Fukuoka

2015-12-05
Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain

Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain

Recently, I quietly noticed that cat feces coffee is expanding rapidly, which naturally reminds people of Starbucks in the United States, Shangdao Coffee in Taiwan, Green Pavilion in Guangzhou, Old Tree Coffee in Shenzhen, etc. Kopiluwak Coffee has been registered in the domestic market for some time, and is still generally understood in the market, although it is produced from Indonesian coconut cat feces.

2014-04-27
1454's cafe crowdfunding new store challenges Starbucks

1454's cafe crowdfunding new store challenges Starbucks

57 seconds successful subscription, 10 minutes overraised 200%. Recently, an Internet + coffee 1454s caf with the slogan of dare to single Starbucks has created a lightning record of second-chip and fast-exceeding in the equity of domestic well-known equity financing platform. Investors shouted: Just drink a mouthful of coffee kung fu was robbed of the diagram: online immediately raised 57 seconds, refresh the second chip record before the accident in Nanjing West Road

2016-01-28
The 8 most distinctive Starbucks in Japan are the must-see cafes when traveling to Japan.

The 8 most distinctive Starbucks in Japan are the must-see cafes when traveling to Japan.

Enjoy coffee in a good atmosphere, strong, mellow, fragrant, perhaps is one of the reasons why many people fall in love with Starbucks. In addition to coffee, architecture and interior decoration that incorporate local history, culture and nature are also absolutely not to be missed. Today, Jin Sauce introduces you to 8 very distinctive Starbucks in Japan. Each has its own characteristics and is different. Have a chance to go to Japan

2015-12-30
Kansai's first AKB48 themed cafe is about to open

Kansai's first AKB48 themed cafe is about to open

On April 3, AKB48 CAFE SHOP NAMBA, Kansai's first AKB48 themed cafe located in the central district of Osaka City, was unveiled to the media on April 3. The picture shows 7 AKB48 and NMB48 members who came to the store to promote. (Photo source: Kyodo News) According to a report by Kyodo on April 3, AKB48 theme cafe AKB48 CAFE SHOP NAMBA, a popular Japanese idol group, appeared in the media on April 3. The store is located on a large

2014-04-27
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