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Changan PSA Chen Guozhang: left-hand coffee and right-hand e-commerce

Changan PSA Chen Guozhang: left-hand coffee and right-hand e-commerce

On September 4th, Chen Guozhang, president of PSA DS brand in China and Southeast Asia and general manager of Changan PSA DS brand, accepted an exclusive interview with Automotive Industry Network. He said that the traditional sales model must be changed. In the future, the sales contact of DS will be transferred to coffee shops, because the flow of people here is greater and more convenient for consumers. For coffee shops, selling coffee, test driving, selling cars, building the DS brand

2015-09-09
Post-80s boys give up their high annual salary to run cafes and sell

Post-80s boys give up their high annual salary to run cafes and sell "ideas" to make money.

Besides coffee and dessert, what else can you buy in the cafe? It is located in a cafe called Planet 612 on Changshou Road, which sells a special product idea. The owner of the planet is Lu Liren, a Shanghai guy who just turned 30 this year. Without that resignation, he would still have an annual salary of more than 500000 yuan in a well-known bank. Out of interest, but also to help his wife complete a romantic

2015-08-07
Starbucks sells more than coffee, the

Starbucks sells more than coffee, the "four labels" is the key!

Recently, Xi Jinping visited the United States and came to Seattle, where he was served not wine but Starbucks coffee, which made Starbucks popular again. How did this coffee chain break into the mainland Chinese market where there was no coffee culture and have opened more than 1700 stores so far? The answer may be to rely on the four labels of coffee roasters, third Space, community interaction and partners. Starbucks plans for the Future 4

2015-11-17
Yunnan coffee has hidden worries under its reputation

Yunnan coffee has hidden worries under its reputation

According to the survey, the current production cost of coffee planting in Yunnan is 13~15 yuan per kilogram. When the purchase price is above 15 yuan, coffee growers still have certain profit space, but compared with investing in other planting industries, the yield is very low.

2014-05-30
The cafe

The cafe "Wheelys Cafe" on American wheels competes to sell coffee traditionally.

As we all know, Starbucks is the absolute dominance of the global coffee shop market. However, all kinds of innovative cafes continue to emerge, trying to get a piece of the huge coffee market. Among them, the guerrilla model adopted by Wheelys Cafe, a cafe on wheels, may even shake the dominance of the traditional coffee shop chain. According to the US website PSFK

2015-04-11
The coffee shop runs in a business area with an inch of land, but it says it doesn't make money from coffee.

The coffee shop runs in a business area with an inch of land, but it says it doesn't make money from coffee.

Sellers do not sell things at obvious loss prices, but hope to attract traffic, increase search weight by increasing purchases, and drive sales of other high-margin products. There is such a coffee shop, less than half a year after its establishment, it has opened three stores in Beijing's international trade CBD, WTO Tianjiao and other business circles. Open a shop in such a good location, a coffee shop

2016-08-08
Does a bookstore have to sell coffee in order to survive?

Does a bookstore have to sell coffee in order to survive?

Coffee, juice, tea and other drinks are sold in 1200bookshop. □ this page writes the information times reporter Gao Huayan this page photography information times reporter Ye Wei Bao this is the worst time, also is the best time. Employees of Guangzhou physical bookstores describe the changes in the bookstore industry in this way. There is a lot of news about the closure of brick-and-mortar bookstores on this side, and 1200booksh on the other side.

2015-07-31
Relying on the old to sell the old doesn't work. The dog ignores the foreign coffee hand in hand.

Relying on the old to sell the old doesn't work. The dog ignores the foreign coffee hand in hand.

On January 21, Tianjin GouBuLi Group announced that it had successfully won the permanent right to use Colorado, Australia's largest coffee chain, in China, and is expected to open 200 new chain stores in the next five years. However, many people overlook the fact that fast food giants McDonald's and KFC have successively started selling soymilk. So, eating steamed buns with coffee is also a kind of

2015-02-06
Nestle promotes Cuban Coffee to return to the United States after more than 50 years

Nestle promotes Cuban Coffee to return to the United States after more than 50 years

Nestl é announced on Monday that it will be the first American company in half a century to sell Cuban coffee in partnership with local Cuban farmers to start selling Nestl é's Cuban coffee this fall under the name Cafecito de Cuba, which will only be used on Nestl é's Nespresso coffee machine. It is reported that this is Cuban coffee that has been away from the United States for more than 50 years.

2016-08-23
Chinese coffee Yunnan coffee high yield hope to have a good selling price

Chinese coffee Yunnan coffee high yield hope to have a good selling price

On January 8, the reporter walked into the Xiadong Village Committee of Mangshi Town, and as soon as he entered the village, he saw that the red coffee fresh fruits on both sides of the road were covered with branches, and a full fruit meant another harvest season. Xing Meizheng, head of the coffee planting professional cooperative of the Xiadong Village Committee of Mangshi Town, told the reporter that the cooperative was established in 2012 and was set up by 14 peasant households to adopt the model of unified management and collective processing.

2015-02-04
Starbucks sells more than coffee. The

Starbucks sells more than coffee. The "four labels" are the focus!

Recently, Xi Dada visited the United States and came to Seattle to entertain him not with wine but Starbucks coffee, which made Starbucks fire again. How did this coffee chain break into the Chinese mainland market where there was no coffee culture and open more than 1700 stores so far? The answer may be to rely on the four labels of coffee roaster, third space, community interaction and partner. Starbucks plans future 4

2015-10-19
Garage coffee: it doesn't just sell coffee.

Garage coffee: it doesn't just sell coffee.

Bill Gates, the father of Microsoft, completed the development of the Windows interface in the garage; Jobs, the father of Apple, also completed the early start-up of the Apple empire in the garage because many IT giants originated from the entrepreneurial miracle of the garage, garage, the plain name has a magical color. Today, garage coffee, which originated from the entrepreneurial model of Silicon Valley in the United States, has become a start-up coffee in China.

2014-04-27
From selling raw materials to making a brand Pu'er Man Laojiang Coffee wants to make a hit in the international market

From selling raw materials to making a brand Pu'er Man Laojiang Coffee wants to make a hit in the international market

Latitude 22 degrees north is the golden zone for growing coffee in the world, and Pu'er is no exception. Up to now, there are nearly 400 coffee enterprises in Pu'er, but not many enterprises carry out intensive processing. Yunnan Pu'er Manlaojiang Agricultural Development Co., Ltd. (hereinafter referred to as Manlaojiang Company), which is rooted in the land of Pu'er, has also seen the prospect of refined and deeply processed coffee, and now their goal is to make coffee from.

2015-06-09
Watch out! After the cafe of many people, Changan Automobile Cafe wants to compete for business.

Watch out! After the cafe of many people, Changan Automobile Cafe wants to compete for business.

Chen Guozhang, president of PSA DS brand China and Southeast Asia and general manager of Changan Automobile PSA DS brand, proposed a bold change in an interview: in the future, the sales contact of DS cars will shift to coffee shops because of the greater flow of people here and more convenient for consumers. Chen Guozhang believes that most of the traditional 4S stores are outside the ring area, and the cost of setting up the store is about 20 million.

2015-09-16
How does Starbucks hook up with consumer coffee brands besides selling coffee?

How does Starbucks hook up with consumer coffee brands besides selling coffee?

Starbucks is no longer the only brand on the list of people choosing cafes for dates or business meetings. Now, selling coffee also takes more effort to hook up. How does the world's largest coffee chain retain unfaithful consumers? Starbucks' response is to add. Apart from selling coffee, Starbucks has spared no effort to explore all the services that can be connected to the scene of drinking coffee.

2016-07-23
The profit logic of coffee selling coffee or selling lifestyle

The profit logic of coffee selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2015-01-21
Grande Plan of Starbucks: to sell coffee with App

Grande Plan of Starbucks: to sell coffee with App

When it comes to technology companies, you shouldn't be the first to think of Starbucks, which sells coffee. However, they may have the best mobile retail apps on the market. As Starbucks executives, they certainly consider their mobile apps to be "unique". Last week, Starbucks released another bullish earnings report, which showed that its share price was higher than in 2015.

2015-11-05
Starbucks sells breakfast bread and coffee for 40 yuan.

Starbucks sells breakfast bread and coffee for 40 yuan.

Either having breakfast at Starbucks or on the way to Starbucks for breakfast! This is the declaration that Starbucks will launch a new breakfast from the 8th of this month. A reporter from the New Express recently found that Starbucks breakfast is not as popular as coffee. After more than 10 days of implementation, there are still many white-collar workers who do not know about this. Even if there is an APP (mobile app) breakfast discount, but one coffee plus

2016-08-30
How to sell a cup of coffee to a white-collar worker?

How to sell a cup of coffee to a white-collar worker?

White-collar consumer coffee, buy is as an elite sense of existence, the brand is just a carrier in a word, this is called bigger, more money than feelings recently there is a small partner resigned with confidence to start a business. Forgive me for using the word again, but if you also live in Beijing or Shanghai, you will understand how I feel. This time, my friend brought a newly packaged coffee and used him.

2015-10-29
More like a some coffee bar creative furniture store selling furniture than a furniture store

More like a some coffee bar creative furniture store selling furniture than a furniture store

More and more stores are starting to play their cards out of order. For example, there are accessories stores that turn their style into bathrooms, or they may be more like a buyer's shop in the living room than your own. Shop owners who are inspired by their ideas, what they like most is to see the guests amazed when they enter the store. And some coffee bar, located in the center of Daning, gorgeously put itself because of hundreds of different seats and sofas.

2015-12-29
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